"I have startup companies that come to me saying, 'I need a website!' I ask them how many times they've sold their product yet... If you don't know your sales conversation, no one else is going to know what you sell."

In this episode of Reanimated Stories, I sit down with Jessica Gruber, founder of the Buzzworks web design agency and COO of Success Champions Networking.

Jessica brings over a decade of experience to the table, sharing why your website should be your best salesperson.

And how to make sure it is actually doing its job.

We dive into the concept of building "Super, Sticky, Sweet" websites.

Jessica explains why you need to attract the right leads, keep them engaged with interactive content, and, most importantly, give them a clear call to action.

We also discuss how networking in the real world directly impacts your digital authority and SEO.

In addition find out how surrounding yourself with ideal clients in real life mirrors the process of building digital authority with backlinks and content.

And find out why Jessica thinks AI isn't replacing web designers anytime soon, but how you can use it to analyze your Google Analytics data.

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Connect with Jessica Gruber

Website: https://buzzwks.com/

YouTube: https://www.youtube.com/@JessGruber

LinkedIn: https://www.linkedin.com/in/jessica-gruber/

Success Champions Networking: https://successchampionnetworking.com/

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About Reanimated Stories: Hosted by Roger Jorns, I talk with awesome business leaders about their story and we explore how to reimagine work, life, and design.

Connect with Roger:

LinkedIn: linkedin.com/in/roger-jorns

Website: reanimationdesign.com

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00:00 Intro

00:37 Meet Jessica Gruber

01:10 Buzzworks Origin Story

03:04 Bee Rescue Tangent

06:32 Sales Talk Into Websites

08:21 Discovery Session First

09:47 Ideal Clients and Startups

11:09 Super Sticky Sweet Framework

12:55 Networking Builds Authority

16:37 Lead Magnets That Convert

20:36 Define Your Ideal Client

22:30 Where to Find Jessica

23:47 Favorite Project and AI

26:00 Outro