What really sets you apart in a crowded real estate market?

In Part 2 of our conversation with Dr. Matt Johnson, we dig into the crucial difference between differentiation and branding.

Dr. Johnson explains how to develop meaningful differentiators that tap into a deeper emotional reservoir with your clients.

During this part of our conversation, we cover:

• The 4 P’s of marketing (Product, Placement, Pricing, and Promotion)
• The True Why test
• Establishing product market fit
• Effectively using AI to help scale

Plus, Dr. Johnson shares actionable insights on how tools like ChatGPT and AI can become powerful allies in shaping your messaging and scaling your reach without losing authenticity.

If you’re serious about standing out and scaling up, this conversation is your roadmap.

Catch up on Part 1 of our discussion: https://youtu.be/AQhXL-lRvcM

Matt’s website: https://www.neuroscienceof.com/

Matt’s blog: https://www.neuroscienceof.com/marketing-psychology-blog

Get Matt’s books:

Blindsight https://benbellabooks.com/shop/blindsight/

Branding that Means Business https://www.hachettebookgroup.com/titles/matt-johnson/branding-that-means-business/9781541701687/

To learn more about Real Geeks and what we have to offer at https://www.realgeeks.com/

“Marketing is an exchange of value between company and consumer“

Dr. Matt Johnson sits down with us to teach us some Marketing 101 and explain how marketing is actually perceived by the consumer.

During Part 1 of our discussion we explore:

• What is marketing?
• Identifying unmet needs in the marketplace
• Collecting data
• Assimilating that back to your brand and delivering it to your consumers
• What is a brand? And where does it live?
• The impact of the brand is in the minds of the consumers
• What gives a brand power
• The importance of how you make the consumer feel
• How to find more of your ideal clients
• Not limiting your market before your brand is established

You need to think about marketing, branding, and your perception in your clients' minds and Dr. Matt Johnson is here to help.

And stay tuned for Part 2 on July 9th, where we dive deeper into differentiation, the 4 P’s of marketing, and how to leverage AI to drill down your messaging.

Matt’s website: https://www.neuroscienceof.com/

Matt’s blog: https://www.neuroscienceof.com/marketing-psychology-blog

Get Matt’s books Blindsight and Branding that Means Business

To learn more about Real Geeks and what we have to offer at https://www.realgeeks.com/

“If I can help you eliminate the challenge or fill that hole will you partner with me when it’s time to bring that contract to the table?”

On this episode, Tamera Gaede gives us a basic overview of what you need to know as an agent about title.

Tamera brings her expertise from over 16 years in real estate, as the Director of Colin Country Sales for Lawyers Title, and as the host of The Closing Table with Lawyers Title podcast.

During our discussion, Tamera shares the basics of what Title actually does, tells us how agents can leverage their Title reps, and clears up some common misconceptions about what Title does.

We specifically dive into:

• How Title reps can help overcome challenges for you
• The importance of having a great escrow team and working with a well-established title company
• How Tamera uses her vast network to help solve any challenges her clients have
• The ways she stays on top of the market
• Top tips to help real estate agents build their business today
• The importance of using a CRM
• Starting a podcast
• Common misconceptions about what title reps can do

Title reps are there to help, tune in to learn how you can save time and energy by leveraging them and their expertise.

Check out Tamera's podcast The Closing Table with Lawyers Title

Get in touch with Tamera

Discover how Real Geeks can help you grow your business at https://www.realgeeks.com/