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This conversation delves into the Kamloops real estate market, exploring how different subdivisions affect property values and the potential for buyers to stretch their budgets. The discussion transitions into the evolution of Type Two Fun, a marketing agency focused on real estate, emphasizing the importance of niche marketing and storytelling in real estate transactions. Nick Saxby from Type Two Fun, highlights the need for real estate agents to build their brands and engage authentically with their audience to stand out in a competitive market. Key Takeaways Kamloops has significant price variances between subdivisions. Understanding benchmark prices is crucial for buyers. Niche marketing can enhance business value for real estate agents. Storytelling is essential in real estate marketing. Authenticity in social media engagement is key. Real estate agents should focus on building their personal brand. The market is seeing an increase in active listings without a drop in sales. Buyers are looking for value in a competitive market. Type Two Fun provides tailored support for real estate agents. Effective marketing requires understanding the target audience. titles Exploring Kamloops Real Estate: A Comprehensive Guide Type Two Fun: Revolutionizing Real Estate Marketing Niche Strategies for Real Estate Success