Staring at a fresh list of leads, scared to make that very first dial? 📞 In this episode of Real Talk, Real Deals, host Terry Godfrey (founder of Equity Empire Group) breaks down what it actually looks like to start from complete scratch—no fancy tools, no refined data, just a raw list and a phone.
Terry shares the real story behind his first 100 cold calls: handling wrong numbers, do-not-call warnings, and the dreaded "How’d you get my number?" question. More importantly, he reveals the exact mental shift, script framework, and tool upgrades that turned initial phone anxiety into a predictable daily acquisition routine.
00:00 - "How'd you get my number?" The real truth about the first 100 calls
00:52 - Starting manual: One dial at a time with a DealMachine list
01:28 - The first win: Landing a deal with a realtor through pure volume
02:08 - The game-changer: Upgrading to clean data and a multi-dialer
02:40 - Expecting the unexpected: Weird responses and handling off-the-rails calls
03:22 - Rule #1: Why you need real tools (and the myth of $0 wholesaling)
04:02 - Rule #2: Learn the script framework, don't read like a robot
04:41 - Rule #3: Mindset—Rejection is just proof the system is working
05:22 - Rule #4: Repetition moves the needle (putting in the reps)
05:58 - Final advice: Stop waiting for the fear to go away and make the dial
Zero-Tool vs. Volume Setup: Why manual dialing works for starting out, but multi-dialers and verified data are necessary to scale without burning out.
Script Frameworks: Why learning the "shape" of the conversation beats memorizing scripts word-for-word.
Emotional Equilibrium: How staying level-headed through hundreds of rejections builds the resilience required to close deals.
⏱️ Episode Chapters:🔑 Key Takeaways & Mentioned Concepts:🌐 Connect with Terry Godfrey & Equity Empire Group:
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