In a world where we often meet people from online profiles have become a thing that acts as a first meeting. Similar to your mom telling you to be careful what you wear going out in public I now say be careful what you write. Oftentimes these profile visits tell the buyer whether they would like to work with you or not. Now the real question is what does Google say about you?

In this week's episode I go over the ins and outs of the to do and not to do aspects of a profile. I talk a lot about things that can help you build early relationships with clients. I spend some time going over F.R.O.G. or F.O.R.D. and its importance in choosing a topic.

I am a firm believer in freedom of speech and freedom of expression but I do cover some issues that can arise. Remember in business it is about attracting clients and helping service them all equally. While not every client is going to be a good fit for your business you may be surprised by how many are with a great profile. Tune in today and start attracting more online attention.

In this week's episode I spent time going over three ways you can add more value to your buyers experience. As we move into a world with required buyer agency agreements and more than likely the buyer footing the bill it is more important than ever to stand out. You want your business to stand out for all the right reasons and garner great reviews. One great review can pay itself back endlessly over time.

One of the best ways to add value as a buyer’s agent is to be an educator. Start with properly explaining the process of buying a home and your clients will be happy. Simply put people like people who understand the process. Be your clients mentor and guide to navigate the home buying process.

Communication is something that is hard to explain before working with a client. That said great communication leads to great reviews and raving clients which leads to more buyers learning about your services. Make sure to answer all the calls good or bad. Make yourself available when clients are that way you can immediatly stifle any concerns and answer any questions.

Keep a pulse on the market and offer in market insights that your buyers may not have been able to obtain or understand without you. From market reports to off market listings, always pay attention to adding value with every conversation. This is something that will instill you as the go to person with your clients. By working on these three items you are sure to increase your buyer value and attract more clients. Remember in a business where we "all do the same thing" learn to stand out for doing more.

As real estate agents it is important to understand our job. The ever changing market is going to demand and command more out of every agent in the upcoming future. As we see the NAR settlement work it's way out and online move it's way in we will continue to see a shift. The one thing that will stand true through all of it is that agents who provide value will survive.

Doing your job does not just mean selling the house. This is a confusion some agents have. They celebrate every sale as if they conquered the world. Then in the future they wonder why the client is not a repeat client. Make sure to add value at every step of the way.

From allowing clients to go to open houses alone to turning down showings at your listing because of your own schedule, we need to do better. Agents need to think about the type of money they are earning and respect it for what it is. Listen to this week's episode and hear all my thoughts.