I share insights and lessons on scaling a business, drawing from my extensive background as a Project Management Professional (PMP) and experiences with consulting and entrepreneurship. I cover the pros and cons of scaling, including potential revenue and efficiency gains, alongside the challenges, such as increased complexity and potential for inefficiency.

00:00 Welcome to the Ranking Revolution Podcast

00:11 Scaling Your Business: Dreams vs. Realities

00:32 Doug Cunnington's Journey: From PMP to Entrepreneur

02:44 The Pros and Cons of Scaling Your Business

08:41 Common Mistakes When Scaling and How to Avoid Them

22:10 Identifying the Right Time to Scale Your Business

32:20 Final Thoughts and Next Steps

⭐️ It’s Doug here, and I hope you’re enjoying the show! Ranking Revolution just launched, so I’d love your support.

Please subscribe wherever you're consuming this show. Leave a review on Apple Podcasts or Spotify.

Tell a friend, neighbor, enemy…anyone that will listen. I appreciate your support.

📧 Oh yeah. Sign up for the email list too!

🔥 You’re awesome & have a great day!

Fernando discusses the intricacies of effective influencer marketing campaigns. He provides detailed insights into setting clear goals, understanding your audience, choosing the right influencers, and developing a comprehensive campaign strategy.

He introduces SEMrush's latest tool updates, highlighting daily data monitoring to help businesses track competitor activities and adjust strategies in real-time.
Try SEMrush's full-access trial and connect with Fernando on LinkedIn for further engagement.

🔥 Check out Semrush on a free trial!
(affiliate link so I get a commission if you buy)

Fernando on Linkedin

00:00 Effective Influencer Marketing Strategies
03:08 Launching a Successful Influencer Campaign: Tips and Tricks
03:41 Crafting the Perfect Influencer Campaign: Goals, Audience, and Research
07:00 Developing a Clear Campaign Strategy and Execution
10:04 Exploring Non-ROI Driven Campaigns: Creativity Over Conversion
16:43 Leveraging Digital Marketing Tools for Enhanced Online Visibility
21:38 Understanding Data Sources and Ensuring Data Privacy

⭐️ It’s Doug here, and I hope you’re enjoying the show! Ranking Revolution just launched, so I’d love your support.

Please subscribe wherever you're consuming this show. Leave a review on Apple Podcasts or Spotify.

Tell a friend, neighbor, enemy…anyone that will listen. I appreciate your support.

📧 Oh yeah. Sign up for the email list too!

🔥 You’re awesome & have a great day!

Fernando Angulo talks about trends for SEO & Marketing in 2024 including:
- the importance of setting clear goals
- identifying target audiences
- optimizing websites
- utilizing content marketing.

And, he emphasizes the need for regular site, backlink, and content audits, while detailing practical steps to enhance web visibility and profitability.

🔥 Check out Semrush on a free trial!
(affiliate link so I get a commission if you buy)

Fernando on Linkedin

00:00 Introduction
02:27 The Evolution of SEO and Fernando's Early Experiences
05:33 Joining SEMrush: A Turning Point
07:10 Growth and Expansion of SEMrush
09:21 Insights into Competitive Intelligence and Market Research
10:12 Practical Applications of SEMrush Data
18:44 Step-by-Step SEO and Marketing Strategy for Success
30:08 Troubleshooting and Optimizing Client Strategies

⭐️ It’s Doug here, and I hope you’re enjoying the show! Ranking Revolution just launched, so I’d love your support.

Please subscribe wherever you're consuming this show. Leave a review on Apple Podcasts or Spotify.

Tell a friend, neighbor, enemy…anyone that will listen. I appreciate your support.

📧 Oh yeah. Sign up for the email list too!

🔥 You’re awesome & have a great day!

I talk about strategies to avoid burnout for content creators and online business operators. Drawing inspiration from YouTubers who quit due to burnout, I emphasize the importance of doing work that is enjoyable, setting clear boundaries between work and personal life, taking breaks, maintaining a small team for manageability, and focusing on sustainability over chasing trends.

00:00 Welcome
00:23 The Burnout Epidemic Among YouTubers
00:32 Creating Content You Love: The Key to Avoiding Burnout
01:18 The Perils of Chasing Views and Building Large Teams
04:13 Sustainability and Enjoyment: The Core of Content Creation
05:05 The Trap of Audience Capture and Its Consequences
08:21 Practical Tips for Avoiding Burnout and Ensuring Longevity
11:18 Quality Over Perfection: Finding the Right Balance
12:45 Adding Variety to Prevent Creative Monotony

⭐️ It’s Doug here, and I hope you’re enjoying the show! Ranking Revolution just launched, so I’d love your support.

Please subscribe wherever you're consuming this show. Leave a review on Apple Podcasts or Spotify.

Tell a friend, neighbor, enemy…anyone that will listen. I appreciate your support.

📧 Oh yeah. Sign up for the email list too!

🔥 You’re awesome & have a great day!

I talk with Jared Bauman about building a personal brand through his project, Weekend Growth. Bauman describes Weekend Growth as his avenue for sharing SEO strategies, project updates, organic growth tips, and more, balancing this personal brand initiative with running an SEO agency and hosting the Niche Pursuit Podcast.

Jared shares insights on managing an engaged email newsletter, content creation challenges, and the journey of adapting to YouTube.

🔥 Connect with Jared!
https://201creative.com/
https://weekendgrowth.com/
https://www.youtube.com/@weekendgrowth
https://jaredbauman.com/

00:00 Introduction to Part Two with Jared Bauman
01:07 The Strategy Behind Weekend Growth and Its Impact
05:01 Exploring the Success and Challenges of Email Newsletters
15:50 Transitioning to YouTube: A New Challenge
17:41 Reflecting on Public Speaking and YouTube Differences
29:34 Future Directions for Weekend Growth
33:13 Final Thoughts and Where to Find Jared

⭐️ It’s Doug here, and I hope you’re enjoying the show! Ranking Revolution just launched, so I’d love your support.

Please subscribe wherever you're consuming this show. Leave a review on Apple Podcasts or Spotify.

Tell a friend, neighbor, enemy…anyone that will listen. I appreciate your support.

📧 Oh yeah. Sign up for the email list too!

🔥 You’re awesome & have a great day!

In this episode, Doug talks with Jared Bauman, CEO of 201 Creative, covering the intricacies of running an SEO agency and the nuances of building a personal brand via newsletters and YouTube.

The first part of the interview focuses on 'A Day in the Life of Running an SEO Agency,' where Jared shares insights into client management, team dynamics, business development, and the challenges of SEO work.

🔥 Connect with Jared!
https://201creative.com/
https://weekendgrowth.com/
https://www.youtube.com/@weekendgrowth
https://jaredbauman.com/

00:00 Welcome & Podcast Overview
00:46 Meet Jared Bauman: SEO Expert and Entrepreneur
01:38 Deep Dive into Running an SEO Agency
02:53 Exploring the Specialization in SEO Services
05:23 Clientele and Business Model Insights
07:37 The Founding Story and Team Dynamics
09:38 Remote Work and Team Structure
13:12 Jared's Personal Work Routine and Productivity Tips
19:35 Handling Client Priorities and Fires
19:47 Mastering Prioritization and Delegation
22:49 The Eisenhower Matrix: A Game-Changer in Productivity
25:14 Client Interaction Strategies for Optimal Service
31:21 Deep Dive into SEO: Strategies and Client Types
37:54 The Art of Client Management in SEO
40:18 Wrapping Up and Looking Ahead

⭐️ It’s Doug here, and I hope you’re enjoying the show! Ranking Revolution just launched, so I’d love your support.

Please subscribe wherever you're consuming this show. Leave a review on Apple Podcasts or Spotify.

Tell a friend, neighbor, enemy…anyone that will listen. I appreciate your support.

📧 Oh yeah. Sign up for the email list too!

🔥 You’re awesome & have a great day!

This episode of the Ranking Revolution podcast features Victor Karpenko, founder of SEO agency SeoProfy, discussing how he built his 150-person SEO and data-driven marketing agency from scratch.

Victor shares insights on the challenges of agency growth, the transition from a service provider to an agency owner, the importance of having a structured team with clear KPIs, and his journey of learning and adapting corporate strategies for success.

Additionally, the episode touches on the evolution of SEO professionals, the strategic shift in 2018 that solidified the company's direction, and Victor's current focus on software development and organizing an SEO conference for the legal industry.

Connect with Victor

• Agency
• Newsletter

00:00 Welcome to the Ranking Revolution Podcast!
00:08 Diving Deep with Victor: Building an SEO Empire
02:38 The Origin Story of Victor's SEO Agency
08:39 The Evolution of SEO Profi: From Chaos to Structure
09:57 The Power of Partnerships and Strategic Growth
20:44 Victor's Current Focus: Tools, Marketing, and a Legal SEO Conference
21:27 Reflecting on Mistakes and Learning from the Past
25:37 Looking Ahead: Goals and Aspirations
29:12 Connecting with Victor and Wrapping Up

⭐️ It’s Doug here, and I hope you’re enjoying the show! Ranking Revolution just launched, so I’d love your support.

Please subscribe wherever you're consuming this show. Leave a review on Apple Podcasts or Spotify.

Tell a friend, neighbor, enemy…anyone that will listen. I appreciate your support.

📧 Oh yeah. Sign up for the email list too!

🔥 You’re awesome & have a great day!

In this episode of the Ranking Revolution Podcast, the focus is on the niche and competitive world of gaming and casino SEO with expert Victor Karpenko, founder of the SEO agency SeoProfy.

Victor shares his journey from buying and selling domains to specializing in SEO for the gaming industry, emphasizing the importance of data-driven strategies and the unique challenges and strategies of casino SEO.

Connect with Victor

• Agency
• Newsletter

Victor also discusses the significance of content creation, link building, and the investment involved in ranking for competitive keywords in the gaming sector. Furthermore, he touches on the regulatory aspects of affiliate marketing within the iGaming industry and the impact of Google updates on SEO strategies.

⭐️ It’s Doug here, and I hope you’re enjoying the show! Ranking Revolution just launched, so I’d love your support.

Please subscribe wherever you're consuming this show. Leave a review on Apple Podcasts or Spotify.

Tell a friend, neighbor, enemy…anyone that will listen. I appreciate your support.

📧 Oh yeah. Sign up for the email list too!

🔥 You’re awesome & have a great day!