In this episode of Frequency, hosts Jenni Field and Chuck Gose reflect on their recent experiences in Nashville for the #Unite25 conference and discuss various topics related to internal communications, including the challenges of proving ROI, the shift from engagement to effectiveness, and the importance of communication for frontline workers.

They delve into some recent research reports from Dewpoint Communications and Workvivo by Zoom and they explore the implications of being recognized as a 'best place to work' and the employee expectations that come with it. The conversation emphasizes the need for effective internal communication strategies that align with organizational goals and the importance of understanding employee experiences.

Links to articles mentioned in this episode:

• Internal Comms ROI Report | Workvivo Survey of 5,000+ Leaders
• The Big Shift - A Pivot from "Engaged" to "Effective" - Strategic
• Connecting the Frontline: Current Trends, Challenges, and Strategic Opportunities in Workforce Communication - a report from Dewpoint communications
• Do we really want to work in one of the top places to work?

🎶 Theme music for Frequency is “Blessed Be the Weary," produced by Poet Ali. You can find the track on Spotify, Apple Music, and wherever you stream music. We're grateful to Poet for setting the tone with his powerful, reflective sound.