Brand building and demand generation are often treated as separate strategies - but in this episode, we break down how they work together inside your paid media efforts. Chuck shares how to structure your ad campaigns for both long-term growth and short-term ROI, the importance of viewability in awareness campaigns, and why relying solely on last-click ROAS is hurting your scaling potential. Learn how to use Meta and TikTok’s newer optimization tools like engaged sessions to build stronger funnels and generate quality traffic that actually converts.

Morning Minute Ep 25: "Building brand vs building demand with paid advertising?"

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In this episode, we break down the key mindset, structure, and scaling tactics that separate lean startup budgets from multi-campaign enterprise ad strategies. Whether you're just starting or scaling fast, this one shift could be the biggest unlock for your Meta ads.

Morning Minute Ep 24: "What’s the difference between managing ads for small vs. large brands?"

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In this episode, Chuck breaks down the biggest mistake most businesses make when running paid ads: starting without a solid foundation. From poor creative and scattered budgets to the absence of a clear scaling strategy, Chuck explains why many brands fail to position themselves for long-term success. Learn how to evaluate your ad setup, optimize your funnel, and build a foundation that’s truly scalable.

Morning Minute Ep 23: "What's the biggest mistake most businesses make when running paid ads?"

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Work with our team: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rckstrmedia.com