In this episode, Lewis is joined by freelance copywriter Lauren Holden to talk about her route from local journalism to agency life, and why one “dream job” wasn’t what it seemed. Lauren shares how she quit with nothing to go to, how healthcare became her unexpected niche, and the honest reality of writer’s block.

From pitching NME and running music columns to conceptual campaigns about ice cream (yes, really), Lauren opens up about collaboration, client feedback, and why she’ll always defend the em dash. She also gives her take on AI tools.

If you’re curious about finding your voice across industries, balancing tone with client goals, and keeping your writing human in a noisy digital world, this one’s for you.

Connect with Lauren on LinkedIn, Instagram, and at laurenholden.co.uk.

In this episode, Lewis is joined by freelance copywriter Eddie Hall to talk about his unusual path into copywriting, from a criminology degree to landing his first in-house job just a week after graduating, to bouncing back from redundancy and building a full-time freelance career.

From the power of a single landing page to change a customer’s mind, to the frustrations of AI content checkers, to why “it loves a dash” (and why everyone on LinkedIn suddenly loves the Oxford comma), Eddie shares honest insights, resilient lessons, and a sharp take on what clients often misunderstand about good copy.

If you’ve ever questioned whether copywriting can truly make an impact, or want to hear two writers laugh about commas, jazz, and why AI should stay far away from our entertainment, this is the episode for you.

Connect with Eddie on ⁠⁠LinkedIn⁠⁠.

In this episode, host Lewis sits down with freelance copywriter Emily Redman to talk about her journey from journalism graduate to agency life, and why she recently took the leap into freelancing.

From rewriting AI-generated copy to working on high-stakes projects for billion-dollar brands, to admitting her creative process is “chaotic” (in the best way possible), Emily shares candid insights, plenty of laughs, and a refreshing take on the “niche vs. generalist” debate.

If you’ve ever wondered what it’s really like to go freelance, or want to hear two writers swap stories about travel, late-night deadlines, and even classical piano playlists, this is the episode for you.

Connect with Emily on ⁠LinkedIn⁠.