エピソード

  • How Supply Chain Stories Win Earned Media Coverage

    How Supply Chain Stories Win Earned Media Coverage
    2026/09/10
    Most PR teams treat supply chain data as back-office noise, but in September of twenty twenty-six, that hidden operational reality is becoming the most credible angle for earned media. This episode breaks down how one mid-sized consumer goods company turned a complex logistics pivot into a front-page feature by framing transparency as trust rather than risk. We explore why journalists are shifting from chasing product launches to investigating where things come from, and how your team can audit their own internal narratives to find the story buried in the spreadsheet. #SupplyChainPR #EarnedMediaStrategy #BusinessTransparency #LogisticsStorytelling #ConsumerGoodsMarketing #JournalistPitches #CorporateEthics #SustainableBusiness #FexingoBusiness #BusinessPodcast #PublicRelationsTips #MediaOutreach #OperationalExcellence #BrandTrust #MarketingStrategy2026 #RiskCommunication #BehindTheScenes #FexingoPR Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • The Silent Value of Earned Media Coverage

    The Silent Value of Earned Media Coverage
    2026/09/09
    We stop treating press coverage as a vanity metric and start measuring it as an asset class. Using the recent shift in how financial firms value brand equity, we explore why a single well-placed article in a niche trade publication can outperform ten paid ads. This episode breaks down the specific mechanics of attribution, the hidden multiplier effect of search engine visibility, and how to build a PR budget that actually moves the needle on customer acquisition costs. #EarnedMedia #PublicRelations #MarketingStrategy #BrandEquity #MediaOutreach #PRMetrics #CustomerAcquisition #ContentMarketing #DigitalPR #SEOIntegration #BusinessGrowth #FexingoBusiness #BusinessPodcast #LucasAndLuna #MarketingInsights #PRProblems #ROIAnalysis #CorporateCommunication Keep every episode free: buymeacoffee.com/fexingo
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    11 分
  • Why Your Best PR Story Is Buried in Your Supply Chain

    Why Your Best PR Story Is Buried in Your Supply Chain
    2026/09/08
    Most companies treat their supply chain as a backend liability, hiding it from the press. But what if your logistics network is actually your most defensible marketing asset? In this episode, we look at how Patagonia and IKEA have turned transparent sourcing into a brand moat that competitors can't easily copy. We break down the specific mechanics of earned media for B2B and B2C brands, focusing on why operational transparency beats viral stunts every time. Lucas and Luna discuss the hidden costs of opacity, the data points journalists actually care about, and how to structure a pitch around sustainability metrics without sounding like you're reading an annual report. This is Episode 183 of Public Relations with Fexingo. #SupplyChainPR #OperationalTransparency #EarnedMediaStrategy #PatagoniaCaseStudy #IKEAStorytelling #SustainableMarketing #PRForB2B #BrandMoat #LogisticsMarketing #CorporateEthics #JournalistPitches #FexingoBusiness #BusinessPodcast #MarketingTips #PublicRelations #BrandReputation #ESGReporting #FexingoPR Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How to Measure the Value of Earned Media

    How to Measure the Value of Earned Media
    2026/09/07
    Most PR teams still rely on advertising value equivalents to justify their budgets, a method that distorts reality by equating editorial space with ad inventory. This episode dismantles the AVE model and introduces a rigorous framework for valuing earned media using cost-per-impression benchmarks and engagement multipliers. We walk through a concrete case study where a fintech startup replaced vanity metrics with a custom ROI dashboard, revealing that while their press coverage was modest in volume, its high-authority sources drove customer acquisition costs down by twenty-two percent. We also explore how to track the long-tail impact of backlinks on organic search rankings and why integrating PR data with CRM pipelines is the only way to prove true business impact. The goal is moving from defending spend to demonstrating revenue influence. #EarnedMedia #PRStrategy #MarketingROI #AdvertisingValueEquivalent #MediaValuation #PublicRelations #ContentMarketing #BrandAwareness #DigitalPR #SEOBacklinks #CustomerAcquisition #MarketingAnalytics #FexingoBusiness #BusinessPodcast #MarketingTips #JournalistRelations #CorporateCommunications #GrowthMarketing Keep every episode free: buymeacoffee.com/fexingo
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    14 分
  • The Silent ROI of Earned Media

    The Silent ROI of Earned Media
    2026/09/06
    Most PR teams measure success by counting clips, but that metric misses the real story. We break down why earned media’s true value lies in its compounding effect on search authority and brand recall over time. Using a specific case study of a mid-sized fintech firm, we explore how consistent, low-profile coverage creates an invisible moat around a company’s digital presence, outperforming flashy viral stunts in long-term customer acquisition. #EarnedMedia #PRStrategy #ContentMarketing #BrandAuthority #SEOIntegration #DigitalPR #MarketingROI #FexingoBusiness #BusinessPodcast #LucasAndLuna #PublicRelations #MediaOutreach #LongTermGrowth #BrandRecall #SearchVisibility #MarketingAnalytics #CorporateCommunications #StrategicPR Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How PR Teams Use Data Journalism To Win Coverage

    How PR Teams Use Data Journalism To Win Coverage
    2026/09/05
    Most press releases fail because they tell journalists what the company wants to say. This episode explores a different strategy: data journalism. We look at how public relations teams can partner with internal analytics to create original datasets that solve specific problems for reporters. Using a case study involving consumer spending trends, we break down how to package raw numbers into a narrative that earns media placement without looking like an advertisement. We discuss the mechanics of building trust with business desks, the importance of methodological transparency, and why providing context is more valuable than providing claims. #PublicRelations #DataJournalism #EarnedMedia #MarketingStrategy #PressReleases #MediaOutreach #ContentMarketing #BusinessNews #ConsumerTrends #Analytics #Storytelling #JournalistRelations #FexingoBusiness #BusinessPodcast #MarketingTips #PRStrategy #OriginalResearch #NewsroomCulture Keep every episode free: buymeacoffee.com/fexingo
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    14 分
  • The ROI of Earned Media in Crisis

    The ROI of Earned Media in Crisis
    2026/09/04
    When a brand faces sudden scrutiny, the difference between a headline and a front-page story often comes down to one metric: earned media velocity. This episode examines how companies like Patagonia and Microsoft navigate high-stakes public relations crises by leveraging existing trust capital rather than buying attention. We break down the specific mechanics of how earned media coverage acts as a third-party validator during downturns, comparing response times and narrative control strategies from recent corporate events in September 2026. You will learn why traditional press releases fail when sentiment turns negative and how to measure the actual financial impact of positive editorial mentions versus paid advertising spend. #PublicRelations #EarnedMedia #CrisisManagement #BrandReputation #MarketingStrategy #PRMetrics #CorporateCommunications #MediaOutreach #TrustCapital #Patagonia #Microsoft #JournalistRelations #NarrativeControl #BusinessResilience #FexingoBusiness #BusinessPodcast #LucasAndLuna #MarketingInsights Keep every episode free: buymeacoffee.com/fexingo
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    11 分
  • The Silent Exit of Journalists from Your Press Releases

    The Silent Exit of Journalists from Your Press Releases
    2026/09/03
    Most PR teams obsess over getting a journalist to quote their client, but they ignore the more common and telling metric: who actually walks away. In this episode, we look at the quiet phenomenon of source attrition in financial reporting, using a recent case where a major fintech firm lost three key executives from their interview pool after a regulatory scare. We break down why journalists cut sources mid-story, how to read those silences as market signals, and why building a deep bench of spokespeople is now more critical than having one perfect soundbite. This is about resilience in earned media strategy. #PRStrategy #EarnedMedia #JournalistRelations #SourceAttrition #CrisisComms #FintechPR #MediaOutreach #ReputationRisk #SpokespersonTraining #NewsroomCulture #InterviewPrep #PublicRelations #MarketingTips #BusinessCommunication #FexingoBusiness #BusinessPodcast #LucasAndLuna #MediaStrategy Keep every episode free: buymeacoffee.com/fexingo
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    9 分