『Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy』のカバーアート

Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy

Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy

著者： Fexingo
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Lucas and Luna examine the evolving dynamics of earned media in an era of fragmented attention. Each episode dissects a real-world PR campaign—from a startup's product launch to a multinational's crisis response—using original press releases, media coverage data, and journalist feedback. Lucas, drawing on his background as a former business reporter, interrogates the news value of each pitch, while Luna, with her agency-side experience, challenges assumptions about audience targeting and message discipline. Together they walk through the full arc of a public-relations effort: identifying the right beat reporters, crafting a narrative that survives the first paragraph, managing the asymmetry between what a company wants to say and what a journalist will publish, and measuring outcomes beyond clip counts. They avoid PR platitudes and instead focus on specific tactics like embargo strategies, byline placement, and the signal-to-noise ratio in a crowded inbox. For anyone who has ever wondered why a story lands or dies—whether you are a communications professional, a founder managing your own narrative, or a journalist on the receiving end—this show offers a clear-eyed, unsentimental look at how earned media actually works. What separates a pitch that gets a callback from one that gets deleted without a read? #PublicRelations #MediaOutreach #EarnedMedia #PRStrategy #MediaRelations #PressRelease #CrisisCommunications #Journalism #Storytelling #BrandReputation #Marketing #FexingoBusiness #BusinessPodcast #Podcast #Communications #PRTips #MediaTraining #ContentMarketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • How One PR Agency Tracks Journalist Moves for Better Pitches

    How One PR Agency Tracks Journalist Moves for Better Pitches
    2026/06/06
    In this episode, Lucas and Luna dig into the nuts and bolts of media monitoring—specifically, how one mid-size PR agency uses a simple but powerful spreadsheet to track journalist job changes, beat shifts, and contact updates. They walk through a real example: when the lead tech reporter at The Wall Street Journal moved to The New York Times, the agency had a 24-hour window to update their outreach list before competitors caught on. They also discuss the difference between database tools like Muck Rack and genuinely relationship-driven tracking, and why the highest-response-rate pitches come from knowing not just what a journalist covers, but what they covered three years ago. If you've ever wondered why some companies always seem to land the right media placement, this episode reveals the unglamorous secret: constant, systematic attention to where journalists are and what they care about right now. #PRStrategy #MediaRelations #JournalistTracking #EarnedMedia #MediaMonitoring #PitchingJournalists #MuckRack #BeatChanges #PRTools #MediaDatabase #JournalistMoves #PRTips #MediaOutreach #RelationshipPR #PRMetrics #MarketingPodcast #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    7 分
  • How a CEO Apology Video Saved a Brand

    How a CEO Apology Video Saved a Brand
    2026/06/06
    In this episode, Lucas and Luna dissect how a single CEO apology video turned a brewing PR disaster into a brand loyalty win. They look at the exact structure of the apology that worked: the first 15 seconds, the moment the CEO named the mistake, and the specific commitment to change. They discuss why most corporate apologies fail (too vague, too slow, too legal) and why this one succeeded — including the internal pushback the CEO faced before going public. Luna shares data from a 2025 Sprout Social study showing that 68 percent of consumers trust a brand more after a video apology than a written statement. Lucas breaks down the three-part formula: acknowledge, explain the fix, show the cost. No platitudes. No legalese. Real examples from a well-known outdoor retailer's recent supply chain crisis. The episode ends with a practical checklist listeners can apply to any brand apology. #CEOApology #CrisisPR #BrandTrust #VideoApology #PRStrategy #CorporateCommunication #SupplyChainCrisis #ReputationManagement #EarnedMedia #Marketing #Business #FexingoBusiness #BusinessPodcast #PRTips #BrandLoyalty #CrisisManagement #Transparency #PublicRelations Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How a Climate Pledge Changed an Oil Company's Image

    How a Climate Pledge Changed an Oil Company's Image
    2026/06/05
    When a major oil company announced a net-zero emissions pledge in 2020, most journalists treated it as greenwashing. But Shell's 'Sky Scenario' — a detailed, third-party-verified roadmap showing how the company could reduce emissions across its entire product life cycle — changed the conversation. This episode breaks down how Shell's PR team used transparent data, independent verification, and a media rollout strategy that shifted coverage from skepticism to serious analysis. Lucas and Luna explore why journalists who initially dismissed the announcement ended up writing nuanced stories, and what any company can learn about pairing a bold claim with verifiable detail. They also discuss the risks of overpromising and how one misstep can undo years of trust-building. #Shell #ClimatePledge #NetZero #Greenwashing #EarnedMedia #PRStrategy #Transparency #MediaCoverage #EnergyTransition #CrisisCommunications #DataStorytelling #ThirdPartyVerification #Sustainability #CorporateReputation #JournalistRelations #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo
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    9 分
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