『Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy』のカバーアート

Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy

Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy

著者： Fexingo
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Lucas and Luna examine the evolving dynamics of earned media in an era of fragmented attention. Each episode dissects a real-world PR campaign—from a startup's product launch to a multinational's crisis response—using original press releases, media coverage data, and journalist feedback. Lucas, drawing on his background as a former business reporter, interrogates the news value of each pitch, while Luna, with her agency-side experience, challenges assumptions about audience targeting and message discipline. Together they walk through the full arc of a public-relations effort: identifying the right beat reporters, crafting a narrative that survives the first paragraph, managing the asymmetry between what a company wants to say and what a journalist will publish, and measuring outcomes beyond clip counts. They avoid PR platitudes and instead focus on specific tactics like embargo strategies, byline placement, and the signal-to-noise ratio in a crowded inbox. For anyone who has ever wondered why a story lands or dies—whether you are a communications professional, a founder managing your own narrative, or a journalist on the receiving end—this show offers a clear-eyed, unsentimental look at how earned media actually works. What separates a pitch that gets a callback from one that gets deleted without a read? #PublicRelations #MediaOutreach #EarnedMedia #PRStrategy #MediaRelations #PressRelease #CrisisCommunications #Journalism #Storytelling #BrandReputation #Marketing #FexingoBusiness #BusinessPodcast #Podcast #Communications #PRTips #MediaTraining #ContentMarketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • How Supply Chain Stories Win Earned Media Coverage

    How Supply Chain Stories Win Earned Media Coverage
    2026/09/10
    Most PR teams treat supply chain data as back-office noise, but in September of twenty twenty-six, that hidden operational reality is becoming the most credible angle for earned media. This episode breaks down how one mid-sized consumer goods company turned a complex logistics pivot into a front-page feature by framing transparency as trust rather than risk. We explore why journalists are shifting from chasing product launches to investigating where things come from, and how your team can audit their own internal narratives to find the story buried in the spreadsheet. #SupplyChainPR #EarnedMediaStrategy #BusinessTransparency #LogisticsStorytelling #ConsumerGoodsMarketing #JournalistPitches #CorporateEthics #SustainableBusiness #FexingoBusiness #BusinessPodcast #PublicRelationsTips #MediaOutreach #OperationalExcellence #BrandTrust #MarketingStrategy2026 #RiskCommunication #BehindTheScenes #FexingoPR Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • The Silent Value of Earned Media Coverage

    The Silent Value of Earned Media Coverage
    2026/09/09
    We stop treating press coverage as a vanity metric and start measuring it as an asset class. Using the recent shift in how financial firms value brand equity, we explore why a single well-placed article in a niche trade publication can outperform ten paid ads. This episode breaks down the specific mechanics of attribution, the hidden multiplier effect of search engine visibility, and how to build a PR budget that actually moves the needle on customer acquisition costs. #EarnedMedia #PublicRelations #MarketingStrategy #BrandEquity #MediaOutreach #PRMetrics #CustomerAcquisition #ContentMarketing #DigitalPR #SEOIntegration #BusinessGrowth #FexingoBusiness #BusinessPodcast #LucasAndLuna #MarketingInsights #PRProblems #ROIAnalysis #CorporateCommunication Keep every episode free: buymeacoffee.com/fexingo
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    11 分
  • Why Your Best PR Story Is Buried in Your Supply Chain

    Why Your Best PR Story Is Buried in Your Supply Chain
    2026/09/08
    Most companies treat their supply chain as a backend liability, hiding it from the press. But what if your logistics network is actually your most defensible marketing asset? In this episode, we look at how Patagonia and IKEA have turned transparent sourcing into a brand moat that competitors can't easily copy. We break down the specific mechanics of earned media for B2B and B2C brands, focusing on why operational transparency beats viral stunts every time. Lucas and Luna discuss the hidden costs of opacity, the data points journalists actually care about, and how to structure a pitch around sustainability metrics without sounding like you're reading an annual report. This is Episode 183 of Public Relations with Fexingo. #SupplyChainPR #OperationalTransparency #EarnedMediaStrategy #PatagoniaCaseStudy #IKEAStorytelling #SustainableMarketing #PRForB2B #BrandMoat #LogisticsMarketing #CorporateEthics #JournalistPitches #FexingoBusiness #BusinessPodcast #MarketingTips #PublicRelations #BrandReputation #ESGReporting #FexingoPR Keep every episode free: buymeacoffee.com/fexingo
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    10 分
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