In this episode, Jeff tells the story of how his company evolved over its 30-year history. It all started with a life-changing phone call when he was just a budding copywriter for an independent agency. He decided to “bet on himself” and start his own firm. In 2007, after 14 years in business, Jeff decided that he needed a change, so he took a senior position in a large PR firm. Seven years later, he was once again yearning for his role as an entrepreneur. He rebooted Krakoff Communications with new goals and ambitions in mind. He has grown his firm over the years, and he is currently joined by his son, Josh Krakoff, who came on board after graduating from college. At the end of our conversation, Jeff leaves us with some practical and motivating advice. Enjoy this episode!

If you have any questions or if you’d like to chat, you can reach me at my contact info below. The purpose of this podcast is to share ideas, inspire action, and build a stronger small business community here in Pittsburgh. So please say hello, tell me what you think, and let me know how I’m doing. It means a ton!

YOU CAN REACH ME AT:

Website: https://www.proprietorsofpittsburgh.com

Instagram: https://www.instagram.com/proprietorsofpittsburghpodcast

Facebook: https://www.facebook.com/proprietorsofpittsburghpodcast

LinkedIn: https://www.linkedin.com/in/darinvilano

Phone: 412-336-8247

YOU CAN REACH JEFF KRAKOFF AT:

Website: https://krakoffcomm.com

Instagram: https://www.instagram.com/krakoff_communications

Facebook: https://www.facebook.com/krakoffcomm

LinkedIn: https://www.linkedin.com/company/krakoff-communications

Toni Shelaske purchased Healthy Pet Products in 2008, and she has grown it to four locations. Her company stands out for its customer service and for specializing in raw pet food for dogs and cats. In our conversation, she explains the benefits of being a raw feeder and how she expanded that part of her business. By the way, this is a great episode for learning more about the reasons why someone would buy an existing business instead of creating one from scratch. Toni and I also talk about the fun she is having with her own podcast called Toni Unleashed.

If you have any questions or if you’d like to chat, you can reach me at my contact info below. The purpose of this podcast is to share ideas, inspire action, and build a stronger small business community here in Pittsburgh. So please say hello, tell me what you think, and let me know how I’m doing. It means a ton!

YOU CAN REACH ME AT:

Website: https://www.proprietorsofpittsburgh.com

Instagram: https://www.instagram.com/proprietorsofpittsburghpodcast

Facebook: https://www.facebook.com/proprietorsofpittsburghpodcast

LinkedIn: https://www.linkedin.com/in/darinvilano

Phone: 412-336-8247

YOU CAN REACH TONI SHELASKE AT:

Website: https://healthypetproducts.net

Instagram: https://www.instagram.com/healthypetproducts

Facebook: https://www.facebook.com/HealthyPetProducts

YouTube: https://www.youtube.com/@healthypetproducts222

The theme for this season is “in studio” as I’m back in the studio recording with all of my guests. Check out the incredible lineup that I have for you in Season 12:

Toni Shelaske, owner of Healthy Pet Products

Jeff Krakoff, owner of Krakoff Communications

Steve Dawson, owner of Fat Butcher

Jen Worley, owner of Jen Barker Worley Photography

Sidney and Terri Sokoloff, owner and founder of Specialty Group

Patrick Schober, owner of Poetica Marketing

Lisa Grazan, owner of Brilliant Biographies

If you have any questions or if you’d like to chat, you can reach me at my contact info below. The purpose of this podcast is to share ideas, inspire action, and build a stronger small business community here in Pittsburgh. So please say hello, tell me what you think, and let me know how I’m doing. It means a ton!

YOU CAN REACH ME AT:

Website: https://www.proprietorsofpittsburgh.com

Instagram: https://www.instagram.com/proprietorsofpittsburghpodcast

Facebook: https://www.facebook.com/proprietorsofpittsburghpodcast

LinkedIn: https://www.linkedin.com/in/darinvilano

Phone: 412-336-8247