『Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs』のカバーアート

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

著者： Racheal Cook MBA: Small Business Owner Entrepreneur Business Growth Strategist
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If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show!

Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout.

Listen in to the latest show and connect with Racheal at http://www.theceocollective.com or on Instagram @racheal.cook to continue the conversation!

© 2026 The CEO Collective LLC | Promote Yourself to CEO マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Why Your Right Hand Person Belongs in the Planning Room with Elise Arsenault and Priscilla Leonard

    Why Your Right Hand Person Belongs in the Planning Room with Elise Arsenault and Priscilla Leonard
    2026/07/09
    Send us Fan MailYou come home from a planning day lit up. Six hours of clarity, a wall of Post-its, a quarter that finally makes sense. Then you sit down with your team, and somewhere between your head and their inbox the whole thing flattens into a to-do list nobody has the context for.Elise Arsenault knows that exact moment. She built The Global Actor into a training program the audiobook industry has come to trust, with ten of her graduates nominated at this year's Audies and several of them winning. And for years she came back from the CEO Retreat® alone, carrying a quarter's worth of decisions she then had to translate, explain, and hope landed. She called it instant overwhelm. She was not wrong.This episode is the before and after of what changes when the operator is in the room. Priscilla Leonard runs operations for The Global Actor, and she and Elise have built that business together for years without ever meeting in person. When Elise started bringing Priscilla to the retreats, the handoff stopped being a handoff. It became a real conversation about why, not just what.We get into how the 90 Day CEO Operating System® becomes the bridge between a visionary who sees the whole horizon and the right hand who makes it actually happen, what shifts when your team owns their goals instead of receiving them, and why Elise no longer believes the whole thing could fall apart if she stopped working for a week.If you have a right hand and you have been carrying the plan alone, this one shows you what the other version looks like.About Elise Arsenault and Priscilla LeonardElise Arsenault is an actor, coach, and the founder of The Global Actor, the training program behind the Great Audiobook Adventure. She has spent the last decade building a body of work the audiobook narration industry has come to trust, with casting directors who recognize her course by name and ten of her graduates earning Audie nominations this year. Priscilla Leonard is her right hand and runs operations for the business, a role she grew into after coordinating The Global Actor's first thousand-attendee summit and eventually coming on full time.Elise has been part of The CEO Collective® for years and plans each quarter at the CEO Retreat®. When the membership added its team tier, she started bringing Priscilla into the retreats with her, and the two of them now run their quarterly planning through the 90 Day CEO Operating System® as a team. They have built The Global Actor together across a virtual team for years, and they have still never met in person.What You'll Learn in This EpisodeWhy coming home from a planning day fired up can quietly create more overwhelm, not lessWhat actually changes when your operator sits in the planning room instead of getting the recap afterwardHow the 90 Day CEO Operating System® becomes a translator between a visionary and her right handThe shift that lets a CEO stop believing the whole business could collapse if she stepped away for a weekWhat it looks like when every person on the team owns their own quarterly goals instead of inheriting a listHow Elise reclaimed time for her own craft once operations had a clear ownerWhy you do not have to fix everything at once, including the email address that has been wrong for ten yearsKey Concepts from the EpisodeThe Bridge Between Vision and Logistics. The 90 Day CEO Operating System® gives a big-picture CEO and a detail-driven operator a shared language, so the plan stops getting lost in translation between the two of them. A visionary who sees the whole horizon still needs the person who knows where every step actually lands.The Right Hand Belongs in the Room. When Priscilla started attending retreats instead of receiving the six-hour download afterward, she stopped getting a to-do list and started getting the reasoning behind it. Your team can execute a plan they were handed. They commit to a plan they helped build.Calm Is Capacity. For years Elise believed the business would fall apart if she stopped working for a single day. With the systems and clear ownership in place, that fear quieted. The proof a system is working is that you can step away from it and nothing falls.Own the Goal, Don't Inherit It. Every team member now carries their own quarterly goals in Asana, set together in a co-working session rather than assigned from on high. Ownership is not something you delegate. It is something you let people take.You Don't Have to Fix It All Today. The company rebranded to The Global Actor years ago and still runs on a ten-year-old email address that does not match the name, and that is fine. Permission to leave the small broken thing alone is what lets you finish the big right thing.Resources MentionedThe CEO Collective®. The membership where established service-based, relational business owners install the systems and leadership to grow without sacrificing the life the business is supposed to support. The Scaling CEO tier brings your right hand ...
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    26 分
  • Why Hiring a Team Won't Fix Your Capacity Problem

    Why Hiring a Team Won't Fix Your Capacity Problem
    2026/07/02

    Send us Fan Mail

    Adrienne Loker was certain her group therapy practice needed more marketing. Her numbers said otherwise. Here is what actually turned her business around.

    Most therapists believe the path to growth is hiring a team and handing off clients. Adrienne did exactly that, and the plan that looked perfect on paper came apart the moment real people and real life entered the picture. People got licensed and left with their caseloads. The loyalty she thought she had earned was not for sale.

    In this episode of Promote Yourself to CEO, Adrienne Loker shares how she rebuilt Seeking Depth to Recovery, her trauma-focused group therapy practice in Richmond, Virginia, on clear vision, values, and the kind of systems that hold a business together when everything is testing it at once.

    We get into the team values that ended her churn, the one number that changed how her whole team behaved overnight, and why the slow, unglamorous work of building systems is what kept her doors open through the hardest stretch of her career.

    If you are a group practice owner, a private practice owner, or any service-based business owner who keeps being told to "just hire a team," this conversation will change how you think about growth.

    IN THIS EPISODE, YOU'LL LEARN:

    - Why hiring people to take clients off your plate is the wrong reason to build a group practice
    - The three values Adrienne hires, trains, and resolves conflict by
    - The single number that shifted her whole team's behavior in one meeting
    - The canoe versus cruise ship reframe for how long real change actually takes
    - The metric she was not tracking that was quietly telling the real story
    - What kept her business standing through eighteen of the hardest months of her career

    ABOUT ADRIENNE:

    Adrienne Loker, LCSW is the founder of Seeking Depth to Recovery, a trauma-focused group therapy practice in the greater Richmond, Virginia area. She is a national trauma recovery expert and trainer, an EMDRIA Certified Therapist and Consultant, a Somatic Experiencing Practitioner, and a psychodrama therapist. She and her team specialize in working with people who have done therapy before and still feel stuck.

    CHAPTERS:

    0:00 Intro
    [MM:SS] Meet Adrienne and Seeking Depth to Recovery
    [MM:SS] Why she started a group practice
    [MM:SS] The hard lessons of building a team
    [MM:SS] The ART values that changed everything
    [MM:SS] The $65,000 wake-up call
    [MM:SS] Standardizing her approach to trauma therapy
    [MM:SS] What the 90-Day CEO Operating System changed
    [MM:SS] Managing shiny objects and staying focused
    [MM:SS] Advice to her younger self
    [MM:SS] Systems that hold you through catastrophe

    CONNECT WITH ADRIENNE:

    Website: https://www.seekingdepthtorecovery.com
    LinkedIn: https://www.linkedin.com/in/adrienne-loker-lcsw-emdr-sep-016339165/

    WORK WITH RACHEAL:

    The CEO Collective: https://theceocollective.com
    The CEO Retreat: https://theceocollective.com/join

    Subscribe to Promote Yourself to CEO for a new episode every week on building a business that supports your life.

    Connect with Me:

    • Instagram: @racheal.cook
    • TikTok: @rachealcookmba
    • LinkedIn: @rachealcook
    • YouTube: @the_ceo_collective
    • Website: The CEO Collective

    Subscribe & Review:

    If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

    🎤 Thanks for listening! I'll see you next week!
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    36 分
  • How I Took a Full Month Off in Italy (While My Business Runs Without Me)

    How I Took a Full Month Off in Italy (While My Business Runs Without Me)
    2026/06/25
    Send us Fan MailRight now, as you hear this, I am probably lounging by a pool in a villa in Tuscany, watching my kids and their cousins splash around while I have my full Under the Tuscan Sun moment. There is a family wedding tomorrow, a welcome dinner tonight, and still another 2 weeks of exploring Florence and Rome ahead.What I am not doing is refreshing my inbox in a panic, wondering whether everything is quietly falling apart back home. I already know it isn’t.My business can run without me at the wheel for a month. Clients are cared for, content goes out, sales happen, and none of it depends on me sitting in a chair pressing send. I want to be honest about what that takes, because it is the opposite of luck. A month away like this is not something you cross your fingers and hope for. It is something you design, with the same intentionality I once gave to planning a maternity leave.This is the finale of the Summer Success Series, the episode where the whole thing comes together. I am walking you through how I planned a full month in Italy using my Client Growth Engine as the map, stage by stage, so every part of the business could keep moving while I am present with my family across an ocean.If you have ever wanted a sabbatical, an extended vacation, or even one real week off where you are not secretly working the whole time, this is the episode that shows you what a business that runs without you actually looks like from the inside.What You’ll Learn in This EpisodeWhy an extended break is a planning decision, not a personality trait or a stroke of luckThe one stage of the Client Growth Engine I protected first, and why it is not the one most people would guessHow I covered four weeks of live client calls without canceling a single one or being on a single oneThe enrollment timing shift that meant I could fully onboard new clients before I ever boarded the planeWhat “checking in a couple times a week” actually means when you refuse to run your whole trip from your phoneThe conversation most business owners skip before they leave, and how skipping it quietly damages client trustHow far ahead I batch my content, and why the buffer is really about protecting a promiseKey Concepts from the EpisodeA Month Away Is Designed, Not Winged. Stepping away for a month is not luck or special treatment. It is an outcome you build proactively, with the same intentionality you would give a maternity leave. The business does not run on your stamina. It runs on what you built while you had the stamina to build it.Start at Delight, Not Attract. When I mapped the month, I started with my existing clients, the place my absence would be felt most, before touching marketing or sales. Protecting the people already paying you comes before protecting the pipeline. Your current clients notice your absence faster than your audience ever will. Plan for them first.Guest Stars Instead of Canceled Calls. Rather than cancel weeks of live support, I invited seasoned members of The CEO Collective to host calls and bring their own expertise. The members get a perk, not a gap. A canceled call is a hole in the experience. A guest expert is an upgrade to it.The Buffer Is a Promise, Not a Convenience. Batching content far in advance is not really about this trip. It is a standing commitment so that something useful goes out every week no matter what life does. Life is gonna life. The buffer is how your audience never feels it.If You Are the System, You Are the Ceiling. The reason the business holds while I am gone is that I spent years building systems instead of being the system. A business built around the owner’s presence can never outgrow the owner’s presence. A business that needs you in the chair every day can never be bigger than your calendar.Resources MentionedOn-Demand CEO Retreat + Client Growth Engine bundle. The proactive planning process I use to map a year, paired with the engine that lets your business keep running while you step away. Bundled at $497 through June 30 before the price rises.Connect with Me:Instagram: @racheal.cookTikTok: @rachealcookmbaLinkedIn: @rachealcookYouTube: @the_ceo_collectiveWebsite: The CEO CollectiveSubscribe & Review:If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!🎤 Thanks for listening! I'll see you next week!
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    42 分
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