Send us a text

As a CEO, you’ve got many potential distractions in your business. Answering emails or other ongoing administrative work can keep your attention off the tasks that’ll actually move your company forward. Then by the end of the week, you’ve made little (if any) progress on the tasks that do drive business growth and success. In this episode, I talk about how you can run your week as a CEO with five top strategies that help you skillfully manage your time and energy while prioritizing those higher-value tasks that move the needle.

On this episode of Promote Yourself to CEO:

5:01 - What is a model calendar, and how do you use one? I talk about how I created my model calendar and really dig into the details of how I use it now.

21:57 - If you have other people on your team, here’s something else you should consider doing to protect your time and energy.

26:33 - What’s the second most important strategy to run your week like a CEO? I do this for my business every Monday morning.

39:46 - I’m pretty ruthless when I implement the third strategy. And it certainly helps with client appointments and business boundaries when I do this.

41:37 - I often get asked why I included these couple of questions in The CEO Planner. What are they, and why did I?

45:03 - The CEO Score comes in handy when it comes to sticking to the weekly plan you just mapped out. Here’s a breakdown of what it’s all about.

57:26 - The last strategy is built right into the planner as this series of questions so you can make better decisions and nip any recurring problems in the bud.

1:02:58 - To wrap up, I quickly recap all five top things to do to run your week like a CEO.

• The CEO Collective
• The CEO Planner
• Fired Up & Focused Challenge
• “How a model calendar help

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

Send us a text

I go on CEO dates with myself. Once every month (as well as on a weekly basis), I take some time to check in on my business and ensure I’m continuing the progress toward the goals I’ve set. This is how I create business plans that I follow through on and adapt as circumstances arise. And in this episode, I discuss how you too can build in self-accountability so that your plan isn’t just another document you’ll never open again.

On this episode of Promote Yourself to CEO:

2:59 - I talk about my monthly CEO date and dive into my check-in process.

7:48 - What kinds of questions can you ask yourself as you look back on the previous month?

11:28 - I reveal another reason why I absolutely love working with The CEO Planner.

14:15 - What are the consequences of not tracking and documenting things in your business on a consistent basis?

20:07 - Your business metrics and revenue help you predict your company’s future. I reveal how I check on mine every month without obsessing over them.

27:20 - What if you discover that you’ve fallen behind (even way behind) on your projected goals? Here’s how I handle it.

32:24 - One of the most crucial things you need to do with your team while setting your top business priorities for the next month.

34:10 - What’s the last thing I do at the end of my monthly CEO date?

• Plan Your Best Year Ever Challenge
• The CEO Collective
• The CEO Retreat
• The CEO Planner
• Racheal on Instagram and

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

Send us a text

Every new year feels like a new chance to go after the big, audacious goals of your dreams. But as recent years have shown, you need to have adaptable plans for your business so that it can have the flexibility it needs while still getting the results you want. That’s why I love running my quarter through 90-day plans. Today, I talk about how to actually dig in and start creating these plans for your own business.

On this episode of Promote Yourself to CEO:

3:34 - Why go for 90-day plans? Entrepreneurs love setting big, ambitious goals, but it can be overwhelming.

7:27 - How do you break down big goals into more manageable chunks to fit your time, energy, and resources? You can make your best guess, or do this instead.

11:24 - As an example, I quickly walk through how you can launch a new group program within a year (or sooner).

16:03 - How do you actually create your first 90-day plan? I dig into it and discuss the kind of goals you want to focus on during this process.

19:50 - Start the process by looking over your sales and marketing with this 5-part marketing strategy framework.

27:01 - Most people think of this part of the framework when they think of marketing and can get it confused with the first step. I reveal why it’s different and necessary.

34:08 - What’s next after you have your systems in place? I discuss the difference between process vs. project goals and breaking them down in your 90-day plan.

38:38 - Asking yourself these questions as you work through your plan can really help ensure you avoid major challenges.

• Plan Your Best Year Ever Challenge
• The CEO Collective
• The CEO Retreat
• The CEO Planner
• Get Paid Calculator

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!