In this episode of Promo Perspectives, host Nicole Cook sits down with Cat Gagliardo to explore the Co-Creative Exchange (CC|X)—one of the newest and most exciting communities in the promotional products industry.

CC|X is bringing together content creators, distributors, suppliers, and industry leaders to collaborate, grow their online presence, and help move the promo industry forward. From shared playbooks and real relationships to educational opportunities and business growth, this conversation breaks down why CC|X is gaining so much attention.

💡 In this episode, you’ll learn:

What the Co-Creative Exchange (CC|X) is and how it started

Who it’s for and how members are selected

The value of community, collaboration, and content creation in promo

How CC|X supports both personal and professional growth

Real examples of how social content can drive business results

What’s next for the organization and how to get involved

If you’re looking to grow your presence, build stronger industry relationships, and stay ahead in promo—this is a conversation you don’t want to miss.

This episode is brought to you by Tranter Graphics, INC.

What makes the Women’s Leadership Conference (WLC) such a powerful experience in the promotional products industry? In this episode of Promo Perspectives, host Nicole Cook sits down with Arianna Johnson and Laurie Moore to talk all about WLC, from the supportive community and leadership development opportunities to the real-world skills, networking, and confidence attendees walk away with.

Whether you’re an aspiring leader, a seasoned professional, or attending for the first time, this conversation dives into why WLC has become such an impactful event for women across the promo industry.

They discuss:

What the Women’s Leadership Conference is all about

Who should attend WLC

The value of authentic networking and mentorship

Leadership growth, confidence building, and professional development

How the event is designed to create meaningful experiences

Why employers should invest in sending team members to WLC

What first-time attendees can expect

Plus, hear behind-the-scenes insight into how the conference is built each year and why so many attendees return year after year.

📍 Women’s Leadership Conference takes place June 22–24 in Milwaukee.

This episode is brought to you by Tranter Graphics, INC.

Discover what makes the International Leadership Summit (ILS) one of the most unique and impactful events in the promotional products industry.

In this episode of Promo Perspectives, host Nicole Cook sits down with Ellen Tucker and Jessica Gibbons-Rauch from PPAI to break down everything you need to know about this global event. From cross-border collaboration to high-level leadership conversations, ILS brings together senior leaders and rising professionals from around the world to share insights, tackle industry challenges, and shape the future of branded merchandise.

You’ll learn:

What the International Leadership Summit is and who it’s for

How global collaboration with European partners enhances the experience

Key topics like AI, geopolitics, and economic impact

What makes the event’s format, content, and setting so effective

Why this is a must-attend event for forward-thinking industry leaders

If you're looking to grow your perspective, build international connections, and stay ahead in the promo industry, this is an event you don’t want to miss.

👉 Learn more and register through PPAI's events page.

This episode is brought to you by BEL Promo