In this episode of Profits in Practice, host Sarah Webb sits down with Dr. Marc Cromie of Chattanooga Allergy Clinic to talk about the marketing strategies that helped grow his practice from a single office into a multi-location regional brand. Dr. Cromie shares how early TV appearances, physician outreach, and community involvement built trust and name recognition long before digital marketing became the norm.

The conversation explores how the practice now combines social media, online advertising, AI-powered patient scheduling, and direct-to-physician marketing to continue driving growth. Dr. Cromie also explains why patient experience remains the foundation of every successful marketing effort, from front desk interactions to long-term relationships with families across generations.

If you're a physician looking to grow your practice, strengthen referrals, or improve brand awareness in your market, this episode offers practical insights from someone who's built it successfully over decades.

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Thanks for tuning in to this episode of Profits in Practice! If you found today's conversation helpful:

• Subscribe to the podcast so you never miss an episode.

• Leave a review to help us reach more physicians.

• Share this episode with a colleague who could benefit.

• Physicians and practice managers learn more here: webbcfoforphysicians.com.

• Business owners who want clear numbers, predictable cash flow, and better decisions, learn more here: webbcfo.com.

Let's Connect

Thanks for tuning in to this episode of Profits in Practice! If you found today's conversation helpful:

• Subscribe to the podcast so you never miss an episode.

• Leave a review to help us reach more physicians.

• Share this episode with a colleague who could benefit.

• Physicians and practice managers learn more here: webbcfoforphysicians.com.

• Business owners who want clear numbers, predictable cash flow, and better decisions, learn more here: webbcfo.com.

In this episode of Profits in Practice, host Sarah Webb sits down with Pam Hamby once again to explore the business and operational side of in-office dispensing. They break down what it means for a medical practice to dispense medications directly to patients and why more specialty clinics are considering this model.

Pam shares how pharmacy claims differ from medical claims, why reimbursement is often faster and more predictable, and how that impacts cash flow. They also discuss state regulations, software requirements, staffing considerations, and how to introduce the service to patients and your team.

If your practice currently refers out specialty medications, this conversation will help you think through what it would take to bring that revenue and patient experience back in-house.

Let's Connect

Thanks for tuning in to this episode of Profits in Practice! If you found today's conversation helpful:

• Subscribe to the podcast so you never miss an episode.

• Leave a review to help us reach more physicians.

• Share this episode with a colleague who could benefit.

• Physicians and practice managers learn more here: webbcfoforphysicians.com.

• Business owners who want clear numbers, predictable cash flow, and better decisions, learn more here: webbcfo.com.