エピソード

  • Ep. 5 - The Foundation of Effective Healthcare Marketing with Carl White
    2025/10/24
    In this fifth episode of Profits in Practice, host Sarah Webb welcomes Carl White, founder of MarketVisory Group, to discuss what it really takes for private practices to stand out and stay independent. With years of experience helping healthcare providers grow, Carl shares why defining what makes your practice different and valuable is the crucial first step before diving into websites, social media, or paid campaigns. Together, Sarah and Carl explore how healthcare marketing has evolved, the power of a consistent online presence, and why authenticity and reputation still matter most. From practical tips on building a strong digital foundation to advice on tracking ROI and knowing when to outsource marketing, this episode is a must-listen for private practice owners looking to grow strategically—without losing sight of their mission to put patients first.
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    35 分
  • Ep. 4 - Structuring for Success: Tax Strategy and Entity Basics with Chris O'Shell
    2025/10/16
    In this fourth episode of Profits in Practice, host Sarah Webb sits down with Chris O'Shell, CPA and partner at Seamless, to unpack one of the most confusing areas for business owners: legal entity structures and tax strategy. They dive into what “pass-through” really means, how LLCs differ from S corps and partnerships, and why knowing your tax status matters just as much as your legal setup. Chris shares insights on how business owners—especially in professional services like medicine—can pay themselves correctly, avoid costly compliance mistakes, and use entity selection strategically for long-term planning. The conversation also covers retirement planning options, estimated tax payments, and what the latest “Big Beautiful Bill” means for deductions and depreciation. Whether you’re launching a new business or refining your structure, this episode is packed with practical, plain-language tax strategy advice.
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    37 分
  • Ep. 3 - Transforming Care Through Innovation: A Guide to Clinical Research with Dr. Dareen Siri
    2025/10/01
    In this third episode of Profits in Practice, host Sarah Webb welcomes Dr. Dareen Siri, an allergist and immunologist practicing in central Illinois, to explore the world of clinical research in private practice. Dr. Siri shares how her personal health journey led her into allergy and immunology, her passion for preventative and curative care, and why research is both intellectually rewarding and transformative for patients. With over 20 years of experience, she offers practical advice for physicians interested in getting started—from hiring the right staff to balancing budgets and patient recruitment. She also highlights the profound impact clinical trials can have, including life-changing results for patients with chronic conditions. Whether you’re just curious or ready to dive in, this episode is packed with practical tips and inspiring stories to help physicians confidently bring research into their own practice.
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    25 分
  • Ep. 2 - Preventing Fraud in Medical Practices: What You Need to Know with Jan Robidou
    2025/09/22
    In this second episode of Profits in Practice, host Sarah Webb sits down with Jan Robidou, Accounting Manager at Webb CFO, to explore fraud in private medical practices. Jan shares insights from her experience as a senior internal auditor for a Fortune 100 company and explains the “three-legged stool” of fraud: pressure, opportunity, and rationalization. They discuss common areas of fraud in healthcare, including phantom billing, identity swapping, and prescription diversion. Jan also highlights practical internal controls that practices can implement to safeguard their finances. From bank reconciliations and vendor audits to leveraging technology, Jan provides actionable tips to detect and prevent fraud. Whether you’re a physician or practice manager, this episode offers essential strategies to protect your practice and ensure financial wellness.
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    35 分
  • Ep. 1 - Running a Successful Practice: From Cash Flow to Contracts with Lyn Lewars
    2025/09/19
    In this debut episode of Profits in Practice, host Sarah Webb welcomes guest Lyn Lewars to explore how physicians can strengthen financial health through smarter group collaboration and contract negotiations. Lyn shares how their work with the CIIC—now representing over 350 physicians—helps practices secure better pricing on drugs, services, and supplies while navigating the challenges of buy-and-bill models. They discuss how growing scale creates leverage, why contract details matter, and the importance of managing cash flow, rebates, and billing processes effectively. The conversation also highlights opportunities for independent practices to thrive, from negotiating insurance and supply costs to exploring new revenue streams. If you’re a physician or leader aiming to stay profitable and independent, this episode offers practical strategies and lessons learned.
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    25 分
  • Ep. 0 - Pilot: Meet your Profits in Practice Host, Sarah Webb
    2025/08/29
    From Childhood Checkbooks to Physician Finances

    Welcome to the first episode of Profits in Practice, the podcast where medicine meets money. I’m your host, Sarah Webb, Managing Director of Webb CFO and financial strategist for physicians. This show is all about breaking down the numbers, decoding the tax code, and helping doctors build lasting wealth, one episode at a time.

    In This Episode

    In this pilot episode, I share the story of how my lifelong passion for numbers and money management led me to build a career helping physicians strengthen their financial health. You’ll hear about:

    • How my childhood fascination with money began with Valentine’s checkbooks and early stock market “investments” in Disney. My family’s financial conversations at the dinner table were different from most, which shaped my future.

    • My path from studying accounting to working at PricewaterhouseCoopers and Alcon Pharmaceuticals.

    • The moment I realized there was untapped opportunity to help physicians’ practices become more efficient and profitable.

    • Why private practices deserve the same strategic financial guidance as big corporations.

    Key Takeaway

    Your financial wellness is just as important as your patients’ health. With the right strategies, private medical practices can thrive, and physicians can build lasting wealth without sacrificing their calling to care for others.

    Let’s Connect

    Thanks for tuning in to the pilot episode of Profits in Practice! If you found today’s conversation helpful:

    • Subscribe to the podcast so you never miss an episode.

    • Leave a review to help us reach more physicians.

    • Share this episode with a colleague who could benefit.

    For more resources and to connect with me, visit webbcfo.com.

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    3 分