In this episode of Profits in Practice, host Sarah Webb sits down with Dr. Marc Cromie of Chattanooga Allergy Clinic to talk about the marketing strategies that helped grow his practice from a single office into a multi-location regional brand. Dr. Cromie shares how early TV appearances, physician outreach, and community involvement built trust and name recognition long before digital marketing became the norm.

The conversation explores how the practice now combines social media, online advertising, AI-powered patient scheduling, and direct-to-physician marketing to continue driving growth. Dr. Cromie also explains why patient experience remains the foundation of every successful marketing effort, from front desk interactions to long-term relationships with families across generations.

If you're a physician looking to grow your practice, strengthen referrals, or improve brand awareness in your market, this episode offers practical insights from someone who's built it successfully over decades.

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In this episode of Profits in Practice, host Sarah Webb sits down with Pam Hamby once again to explore the business and operational side of in-office dispensing. They break down what it means for a medical practice to dispense medications directly to patients and why more specialty clinics are considering this model.

Pam shares how pharmacy claims differ from medical claims, why reimbursement is often faster and more predictable, and how that impacts cash flow. They also discuss state regulations, software requirements, staffing considerations, and how to introduce the service to patients and your team.

If your practice currently refers out specialty medications, this conversation will help you think through what it would take to bring that revenue and patient experience back in-house.

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• Physicians and practice managers learn more here: webbcfoforphysicians.com.

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In this episode of Profits in Practice, host Sarah Webb welcomes guest Prateek Bhatia to unpack Intrafusion by McKesson—an infusion management services organization designed to help community practices stay independent.

With more than 25 years of experience and support for 200+ providers nationwide, Intrafusion works across specialties like neurology, rheumatology, infectious disease, and allergy. Prateek explains how the team takes on the backend lift, benefit verification, prior authorizations, billing, collections, and just-in-time inventory, so clinics can stay focused on patient care.

By the end of this episode, you'll understand what it really takes to launch or stabilize infusion services, how to protect cash flow and compliance, and how to improve patient access by keeping infusions in the clinic.

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In this episode of Profits in Practice, host Sarah Webb talks with Dr. Charles Van Duyne about a career built at the intersection of medicine, business, and technology.

Dr. Van Duyne shares how an early fascination with computers eventually gave way to a calling in healthcare. He trained as an OB/GYN, served in the Air Force to cover medical school, and spent 20 years in private practice, enjoying the independence and income potential while navigating the operational weight and burnout risk.

As electronic medical records and digital tools reshaped healthcare, he went back to graduate school in his 60s to earn a master's in health informatics and moved into a Chief Medical Information Officer role, serving as a bridge between clinicians, IT teams, and business leaders.

You'll hear practical lessons on private practice realities, smart ways to reduce admin friction, and how to keep patient care as the clear "North Star" in a messy system.

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In this episode of Profits in Practice, host Sarah Webb sits down with Pam Hamby to talk about what it really takes to open multiple clinic locations in a short window. Pam shares how her allergy and immunology practice launched seven locations while recruiting physicians and nurse practitioners along the way.

They dig into site selection, from referral patterns and retail growth to parking and proximity to schools. Pam walks through credentialing, payer contracts, and how working with a physician hospital organization simplified adding new locations. Staffing gets real attention too, hiring ahead of demand, training for culture, and building flexible teams across pods of clinics. They also cover the tech tools they standardized, the metrics they monitor (such as shot volume and new patient wait times), and how they market before a new site opens.

By the end, you'll have a clear checklist for choosing locations, ramping staffing without chaos, and tracking the numbers that tell you when to hire, expand hours, or lean into marketing.

Let's Connect

Thanks for tuning in to this episode of Profits in Practice! If you found today's conversation helpful:

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• Physicians and practice managers learn more here: webbcfoforphysicians.com.

• Business owners who want clear numbers, predictable cash flow, and better decisions, learn more here: webbcfo.com.

Thanks for tuning in to this episode of Profits in Practice! If you found today's conversation helpful:

• Subscribe to the podcast so you never miss an episode.

• Leave a review to help us reach more physicians.

• Share this episode with a colleague who could benefit.

• Physicians and practice managers learn more here: webbcfoforphysicians.com.

• Business owners who want clear numbers, predictable cash flow, and better decisions, learn more here: webbcfo.com.

Thanks for tuning in to this episode of Profits in Practice! If you found today's conversation helpful:

• Subscribe to the podcast so you never miss an episode.

• Leave a review to help us reach more physicians.

• Share this episode with a colleague who could benefit.

• Physicians and practice managers learn more here: webbcfoforphysicians.com.

• Business owners who want clear numbers, predictable cash flow, and better decisions, learn more here: webbcfo.com.