In this special edition of Profit First: Beyond the Book, hosts Tim Seymour and Duncan Lloyd sit down with legendary pricing strategist Ron Baker to confront one of the accounting industry's most entrenched traditions: the billable hour.

Ron makes the case for abandoning time-based billing in favour of the transformational subscription based business model that prioritises long-term relationships, consistent value delivery, and client experience.

This episode explores:

✅ Why the billable hour is holding firms back

✅ How the subscription model fosters deeper client relationships

✅ The mindset shift needed to lead true transformation

✅ Why groupthink has stifled innovation in the accounting profession, and how to break free

✅ What to expect from Ron at ***ProfitConUK 25***

If you're an accountant, bookkeeper or coach stuck in traditional pricing, or ready to break free, this conversation will challenge your assumptions and show you what’s possible when you price for outcomes, not hours.

Subscribe now and share with your team, this episode could spark the change your firm has been waiting for.

To find out more about ProfitConUK 25 view all the details of our highly anticipated annual event here ⤵️

https://profitfirstuk.co.uk/profitconuk-25

In this powerful episode, Richard McCann shares his extraordinary journey, from a childhood marked by trauma to becoming one of the UK’s most impactful motivational speakers. His story isn’t just inspirational; it’s a masterclass in the art of connection.

Richard reveals why storytelling matters more than spreadsheets, especially for accountants, bookkeepers and coaches. He challenges the traditional perceptions of these professions and urges us to lead with empathy, curiosity, and emotional impact.

This conversation is a timely reminder that behind every number is a human being. Richard’s insights will leave you rethinking how you show up for your clients, not just as a professional, but as a catalyst for transformation.

We also get a sneak peek into what Richard has planned for ProfitConUK 25, where he’ll inspire us all to think bigger, bolder, and more meaningfully, in business and in life.

Key Takeaways:

• True transformation is possible, one step at a time.
• Storytelling is a powerful tool for building trust and connection.
• Your clients don’t just need answers, they need understanding.
• Self-belief matters, for you and the people you serve.
• Curious conversations create breakthroughs.
• Incremental change = lasting impact. Just like Profit First.

Meet Vicki — a newly certified Profit First Professional who completed her certification in just six weeks (yes, really!). In this episode, she shares her journey from working across various finance roles to launching her own accountancy business, and how Profit First transformed her approach to money — both personally and professionally.

Vicki opens up about the mindset shifts Profit First sparked, including how simple yet strategic changes can create lasting financial stability. We explore how she now runs her business with clarity, control, and cash flow confidence — paying herself and her team consistently while helping clients achieve the same.

Her story is a powerful example of how quickly things can change when you take action, trust the process, and tap into the support of a like-minded community.

Key Takeaways:

• Vicki’s accelerated Profit First certification journey — and why it worked.
• How Profit First creates behaviour change, not just better bank balances.
• Strategic money management that brings stability, structure, and peace of mind.
• The power of proactive, purpose-driven client conversations.
• Why awareness and accountability are crucial for business owners.
• How the Profit First community supports knowledge-sharing and collaboration.

Whether you're thinking about certification or curious how Profit First works behind the scenes, this episode shows the real-world transformation it offers — starting with your own finances.

#ProfitFirst #Accountants #Bookkeepers #ProfitFirstUK #CashFlow #AdvisoryServices #BusinessGrowth #CommunityMatters