In this episode of the Product Growth Lab podcast, hosts Andrew George and Melissa Pikul dive deep into Shopify's Summer 2025 updates, highlighting over 150 new features. They focus on the top five features that are most beneficial for standard Shopify users, including the new Horizon themes, AI-generated content blocks, enhanced Sidekick and campaign tracking tools, and the AI-powered knowledge base app. The hosts provide practical advice on transitioning to Horizon themes, utilizing AI tools, and leveraging the new campaign tracking for better sales insights. They emphasize the importance of these updates in helping small to medium-sized businesses grow efficiently without major investments. Tune in for actionable insights and strategies to make the most of these Shopify enhancements.

00:00 Welcome to the Product Growth Lab Podcast

00:33 Exciting Shopify Summer 2025 Updates

02:17 Deep Dive into Horizon Themes

10:21 AI-Generated Star Blocks: A Game Changer

14:17 Meet the Smarter Sidekick

17:55 Navigating Shopify's Interface Changes

18:08 Facebook Ads Interface Challenges

19:07 Shopify Campaign Tracking Features

24:28 AI Powered Knowledge Base App

30:32 Shopify Plans and Themes

34:07 Conclusion and Resources

In the final episode of the Product Growth Lab podcast series on moving beyond marketplaces like Etsy and Amazon, hosts Andrew George and Melissa Pikul explore advanced strategies to scale your handmade business on your own terms. The episode covers how to increase average order value through upsells, cross-sells, bundles, and free shipping thresholds, and how to encourage repeat customers with actionable follow-up techniques and collection launches. Additionally, the hosts discuss ways to automate and streamline processes, such as email marketing and order fulfilment, to save time and boost profitability. They conclude with tips on leveraging flash sales to attract new customers and sustain growth.

Resources Mentioned:

Facebook Group

Flash Sale in a Snap Workbook

Timestamps:

00:00 Welcome to the Product Growth Lab Podcast

00:36 Introduction to Scaling Your Handmade Business

01:52 Increasing Your Average Order Value

10:54 Boosting Repeat Customers

19:30 Automating and Streamlining for Efficiency

27:02 Flash Sales and Final Thoughts

In this episode of the Product Growth Lab podcast, hosts Andrew George and Melissa Pikul dive into the power of email marketing for creative product-based businesses. They discuss why email is more effective than social media for driving sales, how to grow your email list without being annoying, essential email sequences for all businesses, and tips for writing effective emails. They also provide actionable insights on leveraging automated email sequences, including welcome sequences, abandoned cart sequences, and post-purchase sequences, to boost sales and build lasting customer relationships. Whether you're new to email marketing or looking to refine your strategy, this episode offers valuable advice to help you grow your business on your own terms.

Resources Mentioned:

Facebook Group

Flash Sale in a Snap Workbook

Membership Waitlist

00:00 Introduction to Product Growth Lab Podcast

00:36 Series Overview: Moving from Marketplaces to Your Own Site

01:15 The Power of Email Marketing

01:43 Why Email Outperforms Social Media

07:19 Growing Your Email List Effectively

13:24 Must-Have Email Sequences for Your Business

18:20 Post-Purchase Email Strategies

21:25 Tips for Sending Effective Newsletters

28:37 Conclusion and Final Thoughts