As the first quarter comes to a close, sales leaders and professionals must assess their performance and gear up for the challenges and opportunities ahead in Q2. In this episode of Two Tall Guys Talking Sales, Kevin Lawson and Sean O’Shaughnessey break down the essential strategies for both those ahead of plan and those struggling to catch up. From refining your sales process to maximizing customer relationships, this discussion is packed with insights that can help you dominate your numbers in the coming months.

• The Reality of Q1 Performance and the Need for Urgency (00:00:31)

• • Why waiting until Q2 to fix Q1 is too late, and how to position yourself for success early in the year.
    
    

• Strategies for Those Ahead of Plan (00:01:00)

• • How to maintain momentum, close key deals, and ensure a strong Q4 while staying ahead of quota.
    
    

• Critical Steps for Those Behind on Quota (00:04:01)

• • Conducting a win-loss analysis, diagnosing deal flow issues, and fine-tuning lead generation strategies.
    
    

• The Importance of CRM Usage and Sales Efficiency (00:06:35)

• • How sales leaders and reps can maximize their CRM to drive efficiency and uncover missed opportunities.
    
    

• Pricing Strategies and Customer Engagement (00:09:13)

• • Why now is the time to strengthen relationships with your top customers and confidently raise prices to improve margins.
    
    

• Sean O’Shaughnessey (00:01:32): “You have a chance at greatness if you are even or ahead at the end of Q1. Now’s the time to double down and make sure you close deals that will set you up for an incredible year.”
  
  

• Kevin Lawson (00:05:00): “Everyone has a leads problem. Either you don’t have enough, they’re not the right fit, or you’re not communicating your value effectively. That’s where the real focus should be.”
  
  

• Sean O’Shaughnessey (00:11:00): “Your best customers likely don’t know you as well as you think. Strengthening those relationships can open up new revenue streams and prevent you from falling behind.”

• Free sales planning tools, lead scoring resources, and ideal client profiles available on Kevin and Sean’s websites.
  
  https://newsales.expert/
  
  https://www.lighthousesalesadvisors.com/

Perform a rapid win-loss analysis on your Q1 deals. If you’re ahead, identify the behaviors and strategies that got you there and double down. If you’re behind, determine whether the issue is a lack of quality leads, poor messaging, or weak follow-through. Adjust your sales approach immediately so you can enter Q2 with a clear plan to recover lost ground.

Whether you’re ahead of plan, right on track, or scrambling to catch up, the strategies discussed in this episode will help you refine your sales process and make Q2 a success. Sean and Kevin share actionable insights on deal flow, CRM optimization, pricing strategies, and customer engagement that will set you up for a strong year. Don’t let another quarter slip away—tune in now to get ahead, stay ahead, and finish the year on top!

To understand if your company is doing a great job in sales, take this quick and easy assessment:

https://newsales.expert/b2b-sales-capability-assessment/

You can reach out to Sean at New Sales Expert, LLC - Sean@NewSales.Expert - https://www.linkedin.com/in/soshaughnessey/

You can reach out to Kevin at Lighthouse Sales Advisors & Sales Xceleration - kevin@lighthousesalesadvisors.com - https://www.linkedin.com/in/kwlawson/

You can book time on Sean's calendar at http://newsales.expert/sean-oshaughnessey-calendar/

You can book time on Kevin's calendar at https://lighthousesalesadvisors.pipedrive.com/scheduler/JP7rZXH3/virtual-meeting-booking-time-with-kevin