Have you ever wondered how a healthcare practice can thrive by focusing on lifestyle medicine and visionary leadership?

On this episode of Practice Freedom, join Mark as he sits down with Dr. Dave Donohue, the mastermind behind Progressive Health of Delaware and Poplar Care, to reveal the secrets of integrating lifestyle changes into primary care. We dive into the future of healthcare, and Dr. Donohue shares his perspective on the symbiotic relationship between mission-driven work and the quest for profitability.

Navigating healthcare entrepreneurship requires more than just medical knowledge. It's about balancing financial acumen with a passion for patient care. Throughout their discussion, Dr. Donohue and Mark explore the elements that sustain a successful practice, from innovative billing strategies to effectively using physician assistants and nurse practitioners. We also tackle the challenges of attracting new patients and staying ahead of regulatory compliance. We offer insights for any healthcare leader aiming to make an impact without compromising the bottom line.

But what about the human element in healthcare? We delve into creating a culture of accountability and excellence among top-tier talent. Dr. Donohue explains the need for strategies that support provider well-being and job satisfaction, especially during the Great Resignation. We look at revenue generation beyond traditional models, examining the potential of value-based care and ancillary services to enhance primary care profitability.

Don’t miss this conversation that bridges the gap between healthcare innovation and business savvy.

• Dr. Dave Donohue on merging lifestyle medicine with primary care to improve patient health and healthcare profitability
• Strategies for attracting patients to a practice focused on non-pharmacological health solutions, including marketing challenges
• The balance between visionary leadership and practical business management in a healthcare setting
• Addressing provider accountability, job satisfaction, and the impact of the Great Resignation on healthcare practices
• Innovative revenue generation in healthcare through value-based care models and ancillary services like intensive cardiac rehab
• The importance of aligning team culture with a practice's mission for sustainable growth and profitability
• Dr. Donohue's role as CEO of Poplar Care and CMO of Progressive Health of Delaware, focusing on lifestyle medicine in primary care

• Poplar Care’s website: www.poplar.care
• Connect with Dr. Dave Donohue on LinkedIn: www.linkedin.com/in/Dave-donohue-0704941

As always, this is a two-way conversation, and we want your feedback. Let us know if we’re on the right track and you’re getting something from the podcast, or if you have questions or comments on how to make it better. Click here to send Mark a voice memo with your thoughts on each episode. - http://speakpipe.com/practicefreedom

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Balancing specialization and success can be an acrobatic feat for private healthcare practices.

On this episode of Practice Freedom, Mark will explore carving out your niche, addressing the hesitations that come with honing your focus, and how it positions you as a presence in a bustling marketplace. Mark shares why mastering a specific craft is pivotal for brand recall. For any healthcare provider striving to be top-of-mind, we examine how to become the best in your niche, transforming your practice into a brand that resonates in healthcare.

The notion that physicians can be your primary patrons—especially when they funnel a steady stream of patient referrals your way—takes center stage. Mark explores strategies to cultivate these connections, setting a cycle of patient care and seamless communication into motion. We outline patient-centric marketing, creating advocates for your practice, and the clarity from operational frameworks like EOSⓇ.

Whether you're a medical professional or just laying the groundwork for your practice, this episode offers actionable insights and strategic know-how to thrust your healthcare practice into the limelight.

• The importance of healthcare professionals to find their niche to excel in their field
• Comparing niche mastery in healthcare to musicians perfecting their skills at Berklee College of Music for standout success
• An example of a podiatrist who successfully branded their practice around treating runners
• The concept of viewing other physicians as primary customers for referrals and nurturing those professional relationships
• Exploring the role of EOSⓇ (Entrepreneurial Operating SystemⓇ) in maintaining organizational efficiency and traction within a healthcare practice
• Encouraging healthcare practitioners to recognize their unique strengths and market them confidently to build a strong, recognizable brand
• The patience required to develop a marketing strategy that resonates with the ideal patient demographic

www.markhendersonleary.com

As always, this is a two-way conversation, and we want your feedback. Let us know if we’re on the right track and you’re getting something from the podcast, or if you have questions or comments on how to make it better. Click here to send Mark a voice memo with your thoughts on each episode. - http://speakpipe.com/practicefreedom

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Do you ever wonder how the best healthcare practices magically attract the right patients?

On this episode of Practice Freedom, join Mark and guest Matty McLain of Boost Patients as they unpack niche marketing in healthcare—where specialization is the cornerstone of thriving practices. From bariatric surgery to LASIK, we dissect the strategies that help clinics become magnets for their ideal clientele. We contrast healthcare marketing's unique hurdles with those of other industries and spotlight the roles within a marketing team that can make or break your practice's growth.

In the complex world of healthcare, community and competition often intermingle. This episode takes you behind the scenes of bariatric surgery marketing, where creating a network of knowledge-sharing clinics through masterminds is transforming the industry. Matty shares Boost Patients' journey in becoming a linchpin for clinics nationwide, nurturing a culture of collaboration over competition. Plus, we delve into the granular details of marketing for specialty procedures and discuss the balance between specificity and scalability for businesses aiming to branch out without losing their core focus.

In patient communication, personalization reigns supreme. We explore successful lead generation tactics, modernizing the age-old adage of “the customer is always right” to a more nuanced “the right customer is always right.” Learn how targeted strategies, such as Facebook ads and diligent follow-up systems, revolutionize patient engagement. And for those at the helm of health ventures, stay tuned for our insights on choosing flourishing sectors, the merits of staying niche-focused, and the power of collaboration among entrepreneurial healthcare leaders.

Ready to revamp your practice? We've got the blueprint.

• The effectiveness of niche marketing for specialized healthcare fields like bariatric surgery and LASIK
• The importance of attracting the right patients
• Community in healthcare marketing, particularly for procedures that involve personal transformation
• How shared learning and masterminds can improve patient care quality
• The balance between competition and scalability in specialized healthcare markets
• Advocating for a focus on core services to facilitate growth and the ability to expand into additional medical services
• Personalized patient communication for patient satisfaction and lead nurturing
• Targeted Facebook ads and a follow-up system to convert leads into patients
• The longevity of marketing channels like email
• Sales in specialized medical fields
• Strategic decisions for business growth, including expansion from bariatric services to LASIK
• Selecting growing industries for business ventures
• The healthcare value chain and the potential for direct marketing in sectors like hair restoration, orthopedics, and fertility
• Collaboration among entrepreneurial healthcare leaders
• Advocating for private practices to share resources and achieve economies of scale
• Staying niche-focused for sustainable growth

• Boost Patients website: www.boostpatients.com
• Email Matty McLain: matty@boostpatients.com
• Connect with Matty on LinkedIn: www.linkedin.com/in/mattymclain
• Matty on Twitter: twitter.com/mattymclain

As always, this is a two-way conversation, and we want your feedback. Let us know if we’re on the right track and you’re getting something from the podcast, or if you have questions or comments on how to make it better. Click here to send Mark a voice memo with your thoughts on each episode. - http://speakpipe.com/practicefreedom

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.