In this episode, our hosts got into gear with Dave Noonan, Retail Communications and Social Media Manager at Ford Australia. Dave shares his journey from growing up in Ireland and failing his first driving test to steering brand storytelling for one of Australia’s most recognisable automotive companies. With a background in advertising and a deep love of sport and community, Dave now plays a key role in how Ford connects with its customers across channels and partnerships.

This episode explores what it means to bring a brand to life in a complex and fast-moving media landscape. Dave reflects on the shift from appearing in every lane to telling the right storyin the right place, whether in long form or through partnerships. He also shares how consistent brand identity and values alignment create lasting traction with Australian audiences.

For marketers, in-house lawyers and brand builders alike, Dave also unpacks how legal and creative teams can partner to deliver campaigns that are both roadworthy and effective. If you are curious about what it takes to build trust, pride and personality into a century old brand, then this episode is for you.

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