Marketing today comes with more choices than ever—social platforms, ad strategies, content creation, AI tools, and data analytics can all feel overwhelming. But at the heart of it, effective marketing comes down to making clear, confident decisions that align with your goals, resources, and audience. In this episode of The Power of After Show, Greg and I together have a conversation about recent decisions I’ve made about marketing and how I worked through some of the thought processes. While doing so, we unpack the key factors that drive better marketing decisions and explore how to avoid common pitfalls. We also share practical questions you can ask to ensure your strategy is focused, sustainable, and impactful. Full article here: https://goalsforyourlife.com/marketing-decisions

Get POWER OF AFTER BOOK HERE: https://amzn.to/3GpEGlJ Make sure you’re getting all our podcast updates and articles! Get them here: https://goalsforyourlife.com/newsletter Resources with tools and guidance for mid-career individuals, professionals & those at the halftime of life seeking growth and fulfillment: http://HalftimeSuccess.com

CHAPTERS:
00:00 - Introduction
02:13 - Marketing Goals and Objectives
04:37 - Marketing as a Solution to Customer Needs
09:58 - Importance of Data in Marketing Investments
12:38 - Effective Allocation of Marketing Budget
18:00 - Understanding Frequency and Reach
20:16 - Generating Sales Opportunities through Marketing
22:25 - The Role of Hope in Marketing
24:10 - Key Takeaways and Summary
25:25 - Thank You for Joining Us
27:28 - Outro

Over the years, you’ve gained far more than a job title or paycheck—you’ve built a wealth of skills, resources, and experiences that can become the raw material for your next, and possibly most purposeful, chapter. Whether you’re mid-career wondering “What’s next?” or ready to pivot after years in one field, those assets hold immense value—especially in a noisy world that can make experience feel overlooked. In an era of AI and rapid technology shifts, affirming and applying the wisdom, adaptability, and soft skills earned over time is more important than ever.

The Power of After Show explores how to recognize, affirm, and maximize what you’ve already built to create a chapter that’s deeply fulfilling, sustainable, and impactful. We remind you of some key principles in this show. Full article here: https://goalsforyourlife.com/building-on-experience

Get POWER OF AFTER BOOK HERE: https://amzn.to/3GpEGlJ

Make sure you’re getting all our podcast updates and articles! Get them here: https://goalsforyourlife.com/newsletter Resources with tools and guidance for mid-career individuals, professionals & those at the halftime of life seeking growth and fulfillment: http://HalftimeSuccess.com

CHAPTERS:
00:00 - Introduction
01:55 - Recognize and Affirm Skills
03:55 - Principle 1: Transferable Skills
06:09 - Principle 2: Maximize Resources
08:37 - Principle 3: Experience Patterns
10:19 - Principle 4: Strategic Skill Stacking
12:13 - Principle 5: Limitations to Leverage
13:55 - Create Your Next Chapter
14:57 - You’re Not Starting Over
17:08 - Closing

What do circus performance and education have in common? More than you might think. Dr. Jen Mott, also known as “The Entertaining Educator,” has spent years blending her weekend life as a circus performer with her daily work as an educator—finding remarkable parallels between the two. From her first juggling-and-speaking presentation in 2018 to earning her doctorate on teacher perseverance, Dr. Jen has built a unique platform that merges entertainment with meaningful, actionable insights. We talk today about life lessons, inspiration and authentic living with an occasional tale about juggling and balloon storytelling. There are good lessons to share and take away about bringing our whole selves to the table—and why adding joy to our work makes all the difference. Full article here: https://goalsforyourlife.com/entertaining-educator

Get POWER OF AFTER BOOK HERE: https://amzn.to/3GpEGlJ

Make sure you’re getting all our podcast updates and articles! Get them here: https://goalsforyourlife.com/newsletter Resources with tools and guidance for mid-career individuals, professionals & those at the halftime of life seeking growth and fulfillment: http://HalftimeSuccess.com

CHAPTERS:
00:00 - Introduction
02:10 - Dr. Jen Mott, The Entertaining Educator
05:15 - Integrating Juggling into Education
12:09 - Overcoming Self-Doubt and Imposter Syndrome
17:05 - Asking for Feedback Courageously
19:35 - Life Lessons from the Circus
23:55 - Merging Passions Together
24:50 - Using Education Degree in Career
30:26 - What's Next for Dr. Jen
34:53 - Producing Your Book
37:32 - Inspiration Sources for Dr. Jen
41:39 - Balancing Skills and Time Management
45:05 - Key Takeaways and Contacting Jen
49:02 - Outro