Welcome to the third episode in the Ashley's 'Right to Win' Product Knowledge Boot Camp series from Stories from the River. Charlie Malouf introduces Chris Berrier, Area Manager of Supernova in the North region.

The conversation highlights the extensive boot camp training underway, which draws Memory Makers from three states, taking place in eight different host stores, with sessions led by experienced trainers like Teresa Thompson from Ashley Furniture's Field Sales team. The training focuses primarily on deepening product knowledge across various categories, while also weaving in essential sales techniques to help Memory Makers better connect with guests and boost both confidence and performance.

Chris shares insights on the broader impact of such hands-on learning, emphasizing the vital role it plays in both immediate sales success and long-term growth for Broad River Retail. He points out that investments like these not only sharpen skills—embodying the "iron sharpens iron" philosophy—but also contribute to higher retention and better paychecks for HFCs (Memory Makers).

The conversation covers how Chris plans to sustain the momentum after the boot camp, from ongoing coaching to refresher activities, and reinforces the value of an open, eager approach to learning. Chris leaves listeners with advice for new Memory Makers: "Be a thief of knowledge," always ready to soak up information. Wrapping up, he suggests that bringing the sleep category into future training sessions will bolster confidence even further, and sums up the boot camp spirit with a proposed T-shirt slogan: "Be ready."

Previous episodes in this Ashley's 'Right to Win' Boot Camp Series:

Product Smart, People Driven, Purpose Fueled: Mobilizing Ashley's 'Right to Win' Boot Camp - https://www.youtube.com/watch?v=Owyi81Q9dOU

Ashley's Right to Win Boot Camp is a Force Multiplier - https://www.youtube.com/watch?v=MHhcdcNEG4o

Watch on YouTube: https://youtu.be/MLKum9AwskI

Visit https://www.storiesfromtheriver.com for more episodes.

Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com

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