『Podiatry Marketing』のカバーアート

Podiatry Marketing

Podiatry Marketing

著者: Tyson E. Franklin and Jim McDannald DPM
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Conversations on building a successful podiatry practice with Tyson E. Franklin and Jim McDannald, DPM. Look for new episodes every Monday morning.© 2022, Podiatry Marketing マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Same-Day, No-Wait Visits: Turn Capacity Into a Competitive Edge
    2025/11/03

    💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

    🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

    In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into the benefits and strategies of promoting same-day, no-wait visits in podiatry clinics. The discussion includes real-world examples, the importance of message consistency, and tips on how to train staff to reinforce the promise.

    They explore the competitive advantage of offering immediate care and its potential to attract and retain patients. Whether you're operating in North America or elsewhere, this episode provides valuable insights on how to stand out in a crowded healthcare market by offering rapid access to foot and ankle care.

    ✉️ Contact: jim@podiatrygrowth.com

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    23 分
  • Helicopter Marketing & Why It's An Inconsistent Marketing Strategy
    2025/10/27

    💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

    🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

    In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, explore the concept of 'helicopter marketing'–an inconsistent approach to marketing that many podiatrists fall victim to. They discuss the importance of maintaining a consistent marketing strategy, budgeting wisely, and building a 12-month marketing calendar.

    The hosts emphasize that regular, steady marketing efforts yield better results than sporadic, intense bursts. They also share practical tips on proactive planning, understanding your ideal patient, and engaging effectively with sales representatives. Tune in for valuable insights and strategies to ensure your marketing efforts build momentum and deliver sustainable results.

    ✉️ Contact: jim@podiatrygrowth.com

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    25 分
  • Celebrating 200 Episodes with Don Pelto, DPM
    2025/10/20

    💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/

    🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching

    Welcome to the 200th episode of Podiatry Marketing! In this special edition, hosts Jim and Tyson are joined by Dr. Don Pelto, an actual practicing podiatrist with a keen interest in marketing. Dr. Pelto shares his journey into the world of podiatry marketing, influenced early on by classic business and psychology books, and honed through years of practice and innovation.

    The conversation touches on his impactful strategies, including dominating online reviews, utilizing principles of urgent care, and leveraging the power of shockwave therapy to enhance patient satisfaction and profitability. Dr. Pelto also emphasizes the importance of investing in continuous learning and connecting with like-minded, positive professionals. This episode is packed with actionable insights and inspiring stories for any podiatrist looking to elevate their practice. Tune in and celebrate with us!

    ✉️ Contact: jim@podiatrygrowth.com

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    41 分
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