📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss the gap between how podiatrists think they rank on Google and what patients actually see when searching terms like “podiatrist near me” from different locations.

They explain their free Practice Visibility Scorecard (available at podiatry.marketing), which includes a visibility map showing where a clinic appears in Google’s top results, a “share of local voice” metric, and a 100-point score across six categories: website, Google Business Profile, local rankings, reviews, content, and patient engagement. They also cover demographic overlays to identify higher-income areas suited to fee-for-service offerings and a competitor reality check that reveals who dominates local map visibility. Jim notes the report is manually reviewed and designed to provide actionable baseline data.

✉️ Contact: jim@podiatrygrowth.com

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss why podiatrists should “dig the well before you need the water” by building referral relationships long before a slowdown hits. They explain that many clinics network too late, that referrals are a byproduct of trust and consistent visibility, and that seasonality, weather, and economic shifts can create dry spells.

Key strategies include networking most when you’re busy to avoid desperation, diversifying referral sources instead of relying on one, giving before asking through helpful support and introductions, staying visible without being annoying, educating existing patients about all services so they refer, and building a strong reputation through community involvement, speaking, content, and excellent patient experiences. Their final takeaway: take small, consistent actions every week to build multiple “wells” that sustain the practice through tough times.

✉️ Contact: jim@podiatrygrowth.com

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

In this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss how podiatrists can use LinkedIn as a collaboration tool rather than a promotional megaphone, drawing on Tyson’s list of 26 podiatrists to follow on LinkedIn in 2026 and a companion PDF featuring responses from 20 of them.

They outline five practical ways LinkedIn can grow a practice: co-creating content instead of pitching (webinars, panels, podcast swaps, thoughtful commenting), building two-way referral networks across cities, countries, and specialties, recruiting or getting recruited through consistent posts and networking, turning vendor relationships into marketing leverage via outcomes and case studies, and forming a peer “brain trust” for major business decisions. They encourage listeners to make one concrete LinkedIn move this week and download the 2026 list via LinkedIn or podiatrygrowth.com.

✉️ Contact: jim@podiatrygrowth.com