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In episode 79 of Podcasts Suck, Sebastian Rusk shares his keynote from Podcast Movement 2026 in New York City, breaking down his Antiviral Podcast Strategy and why small podcasts can create big business opportunities without ever going viral. He explains why podcast success isn't simply about downloads, followers, or sponsorships. The real opportunity lies in using podcast interviews to connect with the right people, build meaningful relationships, create opportunities, and generate business.

Tune in to discover how to stop chasing virality and start using your podcast to build authentic relationships, create business opportunities, and connect with the people who can help move your business forward.

TIMESTAMPS

[00:00:00] Welcome to Podcast Suck and the Antiviral Podcast Strategy.
[00:02:00] Why podcasts are about relationships—not just downloads and sponsorships.
[00:04:00] The Antiviral Framework: Guest, Conversation, Relationship, Opportunity.
[00:07:24] Kevin Spencer's $225,000 podcast relationship-building case study.
[00:10:30] The Dream 10 strategy and identifying the right people to meet.
[00:12:05] Turning podcast interviews into genuine business opportunities.
[00:16:36] Redefining ROI as “Return on Interviews.”
[00:18:00] Vulnerability, trust, and the power of authentic conversations.
[00:20:51] How to reach influential people through their network and connections.
[00:22:22] A final conversation about podcasting and the power of showing up.

QUOTES

• "Podcasts are about the relationships and the opportunities that you get to create."
• "You don't need everybody listening. You need the right people listening."
• "Downloads matter; they're just not the entire scoreboard."

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SOCIAL MEDIA LINKS

Instagram: Instagram.com/PodcastsSUCK

Facebook: Facebook.com/srusk

LinkedIn: LinkedIn.com/in/sebastianrusk/

YouTube: Youtube.com/@PodcastLaunchLab

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In episode 78 of Podcasts Suck, Sebastian Rusk tackles the “waiting trap”—the endless list of excuses entrepreneurs use to delay getting started. Better equipment, more confidence, more followers, more money, more time, and the perfect launch date can all become distractions from the one thing that actually matters: taking action.

Tune in for a powerful conversation about consistency, entrepreneurship, podcasting, relationships, authority, networking, and turning ideas into real-world opportunities.

TIMESTAMPS

[00:00:37] Lessons that finally click years later.
[00:01:55] Gary Vaynerchuk, consistency, and the power of showing up.
[00:04:30] Why consistency matters more than viral success.
[00:05:58] Breaking free from the “waiting trap.”
[00:07:45] Why relationships—not downloads—are the real podcast goal.
[00:09:45] Using podcasting to build authority, clients, and opportunities.
[00:11:00] Why your story and expertise need to be heard.
[00:13:06] The perfect time, microphone, and launch date don't exist.
[00:15:00] How podcasting can create six-figure clients and partnerships.
[00:17:45] Turning podcast conversations into profitable relationships.
[00:20:00] Why the right people—not everyone—need a podcast.
[00:22:30] Who is missing out because you're not showing up?
[00:25:00] Why today is the time to hit record.
[00:26:00] The power of starting now and looking back one year later.

QUOTES

• "Nobody celebrates consistency while they're actually in the trenches."
• "Nobody's ever listened to a podcast episode that only existed in your head."
• "The podcast isn't the goal. You know what the goal is? Relationships."

==========================

Need help launching your podcast?

Schedule a Free Podcast Strategy Call TODAY!

PodcastLaunchLabNow.com

==========================

SOCIAL MEDIA LINKS

Instagram: Instagram.com/PodcastsSUCK

Facebook: Facebook.com/srusk

LinkedIn: LinkedIn.com/in/sebastianrusk/

YouTube: Youtube.com/@PodcastLaunchLab

==========================

Take the quiz now!

https://podcastquiz.online/

==========================

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Click here for more info: PodcastsSUCK.com/money

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🎙️ PODCAST HOSTS:

We're building The Podcast Builders Network — 100 biz podcasters getting:

✅ Quality guest matches

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✅ Early guesting ops (FREE in beta)

Want in? 👉 http://PodcastBuildersNetwork.com

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In episode 77 of Podcasts Suck, Sebastian Rusk shares his personal and client-tested strategies for transforming uncertainty into trust, and “maybe later” into explosive business growth. Discover how leaders and entrepreneurs go from being unknown to unforgettable, leveraging podcasting to build authority, nurture relationships, and skyrocket results

Tune in to discover how podcasting can help you build trust, grow your authority, strengthen relationships, and create endless opportunities for business success.

TIMESTAMPS

[00:00:02] Why “maybe later” is a trust problem, not a timing issue
[00:01:37] People buy trust, not just your offer
[00:03:36] Podcasting: The ultimate trust accelerator
[00:04:03] Real-world client success stories and leveraging podcasts for relationship growth
[00:05:24] Transforming cold prospects into engaged clients
[00:06:36] Building a trust engine inside your sales funnel
[00:08:26] The cost of inaction and stepping into leadership
[00:09:56] Challenging yourself and taking massive action
[00:10:41] How to connect, get support, and take the next step

QUOTES

• "People don’t buy because they understand your offer. They buy because they trust the person making it."
• "Podcast listeners invest time. Time creates trust. Trust creates sales."
• "The opportunity is behind the microphone, and you thinking about it is not doing anything other than keeping you exactly where you don't want to be."

==========================

Need help launching your podcast?

Schedule a Free Podcast Strategy Call TODAY!

PodcastLaunchLabNow.com

==========================

SOCIAL MEDIA LINKS

Instagram: Instagram.com/PodcastsSUCK

Facebook: Facebook.com/srusk

LinkedIn: LinkedIn.com/in/sebastianrusk/

YouTube: Youtube.com/@PodcastLaunchLab

==========================

Take the quiz now!

https://podcastquiz.online/

==========================

Need Money For Your Business?

Our Friends at Closer Capital can help!

Click here for more info: PodcastsSUCK.com/money

==========================

🎙️ PODCAST HOSTS:

We're building The Podcast Builders Network — 100 biz podcasters getting:

✅ Quality guest matches

✅ Booked on aligned shows

✅ Early guesting ops (FREE in beta)

Want in? 👉 http://PodcastBuildersNetwork.com

==========================

PAYING RENT?

Earn airline miles when you use the Bilt Rewards Mastercard

APPLY HERE: https://bilt.page/r/2H93-5474