『Podcast Network Insights: Understanding the Business of Podcast "Networks"』のカバーアート

Podcast Network Insights: Understanding the Business of Podcast "Networks"

Podcast Network Insights: Understanding the Business of Podcast "Networks"

著者: Greg Wasserman Podcast Leader & Relationship Generator
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Podcast Network Insights explores the evolving world of podcast networks, however they define themselves today. Through candid conversations with founders, operators, and creators, we uncover how podcast networks make money, how they grow shows, and how podcasters can decide whether to join, leave, or even start a podcast network of their own.

For podcasters, it’s a resource for understanding what to look for when joining a network and how to find a podcast network that aligns with your goals.

For networks and media companies, it’s a space to reflect on how they differentiate, evolve, and deliver value.

For the industry as a whole, it’s a front-row seat to the transformation of what “network” and even “podcast” mean in today’s audio landscape.

Hosted by Greg Wasserman, a relationship-driven podcast professional who’s worked across media sales, podcast platforms, and creator tools, and now serving as Head of Relationships at RSS.com, the show brings curiosity and connection to the people shaping how creators collaborate and thrive.

Available everywhere you listen to podcasts, Podcast Network Insights embraces the openness and accessibility of RSS, because conversations about the podcast industry should live where podcasts themselves do, through open RSS feeds.

Whether you’re a network owner, a creator considering joining a network, a production agency thinking about starting a network or partnering with one, control marketing dollars and interested in podcasting, or simply curious about how the industry is evolving, this show is your go-to resource for the business, relationships, and strategies that power podcast networks.

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Systems, Sponsors, and Partners:

Hosted with RSS.com Podcast Hosting

Produced by Stories & Strategies

Content Repurposed with Castmagic

Podcast Project Management with Northflow

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As someone who believes Life is about Time & Relationships, you never know where one conversation may lead, reach out and connect with Greg to open a conversation: https://www.linkedin.com/in/gregwasserman or reach out at greg.wasserman@rss.com.

Greg Wasserman
マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Why Humanity and Creative Freedom Matter in Podcast Networks | Magic Thread Media
    2026/07/02

    What does it take to make compassion and human connection a true operational thread inside a podcast network, rather than just a slogan? This conversation asks how centering real relationships and creative freedom can shape not only who joins a network, but also how shows are supported, grown, and amplified. Guest Amy Lynn Durham draws from her personal journey in both corporate leadership and podcasting to share how a values-driven approach influences day-to-day decisions.

    Amy Lynn Durham left a corporate executive role to pursue her mission of infusing heart and connection into the workplace. After hundreds of guest spots and several years running her own show, she launched her podcast network at the end of 2025 with six shows. Her experience straddles independent podcast production, prior network participation, and now building a network from the ground up. Six months into building her own podcast network, she offers a practical window into shaping culture, structure, and opportunities for independent voices.

    Listen For:

    5:44 Why she built the network

    9:17 The creative freedom she wanted

    15:31 Questions to ask a network

    23:48 Under-promising on purpose

    25:24 The two production lanes

    28:49 Who the network is for

    35:30 Building the network feed

    47:21 Card decks as revenue

    52:16 Cost to join and the lift

    CONNECT WITH GUEST: AMY LYNN DURHAM, EXECUTIVE PRODUCER | MAGIC THREAD MEDIA

    Website | LinkedIn

    Podcast rec: Circle’s Edges

    Book rec: The Quantum Leader by Dana Zohar | EdgeWalker Card Deck by Dr. Judy Neal

    CONNECT WITH GREG WASSERMAN, HEAD OF RELATIONSHIPS FOR RSS.COM

    Website | LinkedIn

    Book rec: Return on Courage by Ryan Berman

    Systems, Sponsors, and Partners:

    Hosted with RSS.com Podcast Hosting

    Produced by Stories & Strategies

    Content Repurposed with Castmagic

    Podcast Project Management with Northflow

    続きを読む 一部表示
    1 時間 6 分
  • Surviving as a Niche Network: Lessons from Scripted Fiction | GZM
    2026/06/25

    What happens when a podcast network is built around storytelling as the organizing principle—not just as a buzzword or content strategy? That’s the lens this conversation explores: how prioritizing story and narrative coherence over ad inventory or content volume shapes not only production, but the listener’s entire experience. Joining to discuss, Jeremy Westphal explains why approaching everything—from show selection to advertising to surveys—with a story-first mindset creates a distinct identity and audience relationship.

    Jeremy Westphal draws on hands-on experience from building audio projects at major brands like Comedy Central and Nickelodeon to now running a 30+ show network, GZM, focused on original scripted fiction for kids, families, and young adults. With more than a decade of operational roles across production, ad sales, and partnerships, he brings unique perspective on how a podcast network can balance original storytelling with business realities.

    Listen For:

    09:29 Creating Podcasts

    13:41 Understanding Media Business Models

    18:09 Challenges of original content creation

    25:49 Understanding the audience demographics

    29:33 Improving audience experience

    32:57 Reaching your podcast audience

    38:14 Importance of network and scale

    48:52 Independent scripted productions success

    50:24 The evolution of podcast production

    01:00:00 Licensing books for podcasts

    01:07:41 Building an Authentic Audience

    01:11:37 Producing and sustaining a podcast

    CONNECT WITH GUEST: JEREMY WESTPHAL, DIRECTOR OF PARTNERSHIPS AT GZM SHOWS

    Website | LinkedIn

    Podcast rec: Sherlock & Co. | Earth Rangers

    Book rec: Dragonships series by Scott Reintgen

    CONNECT WITH GREG WASSERMAN, HEAD OF RELATIONSHIPS FOR RSS.COM

    Website | LinkedIn

    Systems, Sponsors, and Partners:

    Hosted with RSS.com Podcast Hosting

    Produced by Stories & Strategies

    Content Repurposed with Castmagic

    Podcast Project Management with Northflow

    続きを読む 一部表示
    1 時間 13 分
  • Beyond Downloads: What Networks Really Want from Podcasters | NOVA Podcast Network
    2026/06/18

    When podcast creators see themselves as true partners in the network, not just talent, but contributors to the business side, where does that really take both the creator and the network? This episode unpacks how the attitude and approach of podcast hosts can be a deciding factor in whether a podcast network helps them grow and monetize, or leaves their show flat. Rachel Corbett offers a clear-eyed view from years of operating at scale in Australia, showing why long-term success hinges as much on mindset as on metrics.

    Rachel Corbett draws on more than a decade in Australian radio and podcasting, including hands-on leadership roles at major networks. She has seen the evolution of the industry from its early days and currently manages the NOVA Podcast Network with hundreds of shows and millions of monthly downloads. Her background transitioning from traditional media to podcast network operations provides practical insight into how networks actually function behind the scenes, and how the Australian market operates, which, in some cases, isn’t too different from other markets.

    Listen for:

    04:20 Defining a Network as a Partnership

    20:02 What Nova Actually Offers Creators

    22:42 Podcast marketing strategies

    24:27 What Audience Size Gets You In the Door

    27:08 Working with brand collaborations

    34:31 Providing feedback to show creators

    37:10 When a Creator Is Better Off Going Independent

    42:16 Building an Independent Network

    46:36 How Revenue Splits Work With Partner Networks

    50:40 Partnering with successful creators

    57:12 Why Audio Feels Different Than Video

    CONNECT WITH GUEST: RACHEL CORBETT, NETWORK DIRECTOR | NOVA PODCASTS

    Website | Instagram | LinkedIn

    Podcast rec: Two Broke Chicks

    Book rec: Babel by R.F. Kuang

    CONNECT WITH GREG WASSERMAN, HEAD OF RELATIONSHIPS FOR RSS.COM

    Website | LinkedIn

    Greg’s book rec: Return on Courage by Ryan Berman

    Systems, Sponsors, and Partners:

    Hosted with RSS.com Podcast Hosting

    Produced by Stories & Strategies

    Content Repurposed with Castmagic

    Podcast Project Management with Northflow

    続きを読む 一部表示
    1 時間 5 分
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