What makes a podcast network truly distinctive? In this conversation, the focus shifts to networks that do more than aggregate existing content. Instead, they build new shows from the ground up, taking real creative risks on untested ideas. It’s a hands-on, developmental model, shaped by leaders willing to take part in every stage of show creation. Mike Jensen embodies this approach, blending years of experience in sponsorship and content development with a personal investment in each project.

Mike Jensen draws on decades in media—AOL, the Wall Street Journal, and leadership roles in podcasting—to build Rhapsody Voices, a boutique podcast network with more than 40 shows across diverse genres. His career-long expertise in advertising and partnerships sets the foundation for a style of network leadership that prioritizes development, realism, and deep collaboration.

Listen for:

00:00 Navigating the podcast network world

6:27 Managing a boutique show network

11:02 Building Community Through Podcasts

13:52 Analyzing marketing goals and strategies

15:58 Discussing ad delivery strategies

20:33 Educating creators on ad strategy

23:22 Understanding Audience Size for Sponsorship

26:35 Choosing the right podcast network

37:38 Startup challenges and early focus

50:32 The impact of podcasts on culture

CONNECT WITH GUEST: MIKE JENSEN | CEO

Website | LinkedIn

Mike’s Podcast rec: The Players Box | Today, Explained | Question Everything

Mike's Book rec: The Algebra of Happiness by Scott Galloway

CONNECT WITH GREG WASSERMAN, HEAD OF RELATIONSHIPS FOR RSS.COM

Website | LinkedIn | Newsletter

Greg’s book rec: Return on Courage by Ryan Berman

Systems, Sponsors, and Partners:

Hosted with RSS.com Podcast Hosting

Produced by Stories & Strategies

Content Repurposed with Castmagic

Podcast Project Management with Northflow

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