In this Pocket Sized Pep Talk, you’ll learn:

• Why the classic Win/Win model often breaks down in real-world negotiations.
• The four traditional negotiation outcomes—and which one is most dangerous.
• How a strategic Lose/Win approach can build leverage, trust, and long-term advantage.

Sometimes the smartest move in negotiation isn’t winning today—it’s positioning yourself to win tomorrow.

In this Pocket Sized Pep Talk, you’ll learn:

• How paralyzing fear can quietly show up as playing it safe, staying silent, or waiting too long.
• What Rob means by the “corporate mask,” and how it followed him into entrepreneurship.
• How fear sounded in Rob’s head while he was building a business that wasn’t working.
• The first uncomfortable step Rob took instead of negotiating with fear.
• What to say to yourself when fear stops you from writing, posting, or sharing your ideas.
• How hiding behind safe, generic messaging undermines your brand and your impact.
• What changed internally when Rob finally removed the mask and saw real growth.
• One small, uncomfortable action listeners can take today to loosen fear’s grip.

When fear runs the show, growth stalls. When you take the mask off, even imperfectly momentum follows.

https://www.linkedin.com/in/robertgenovesi/

https://buildstrongbrands.com

In this Pocket Sized Pep Talk, you’ll learn:

• Why teaching difficult material can fast-track your growth as a communicator.
• How challenging audiences force you to become more creative, engaging, and adaptable.
• The long-term value of mastering tough topics instead of avoiding them.
• When you learn to teach something hard, you don’t just gain expertise—you build confidence, creativity, and skills that carry into every presentation that follows.

In this Pocket Sized Pep Talk, you’ll learn:

• Why separating style from technique is critical for success in sales.
• How focusing on your unique strengths can make you more effective than imitating others.
• The lessons from Ben Feldman’s legendary approach that you can apply in your own career.

Committing to your personal style doesn’t just make selling easier — it makes it authentic, repeatable, and limitless. When technique meets individuality, success is no longer a question of luck or genetics.

In this Pocket Sized Pep Talk, you’ll learn:

• Why the early part of a sales conversation should feel like the “feeling out rounds.”
• How asking tougher, more direct questions creates productive discomfort.
• The real meaning behind “staying on the cut” when a customer reveals a challenge or pain point.

When you believe in your solution, applying pressure isn’t aggressive — it’s responsible. Your role is to help customers confront challenges before they grow into crisis-level problems, and that requires timing, courage, and well-placed questions.

In this Pocket Sized Pep Talk, you’ll learn:

• Why focusing on worst-case scenarios is a pattern — not a personality trait.
• How logic and repetition can help you “rewire” your default thinking.
• A simple, powerful habit to focus on what you want, rather than what you fear.

When your mind jumps to the worst possible result, it creates stress without reward — but by redirecting the thought pattern, you can reduce anxiety, build confidence, and give yourself a far better chance of achieving the outcome you hoped for in the first place.

In this Pocket Sized Pep Talk, you’ll learn:

• How reversing a question keeps participants engaged and confident.
• How relaying a question builds collaboration and uncovers multiple insights.
• Why adding your “finishing touch” to a question preserves your credibility and expertise.

When you resist the urge to answer immediately and instead leverage the question, you create a richer discussion, and a more powerful learning experience for everyone in the room.

In this Pocket Sized Pep Talk, you’ll learn:

• Why losing isn’t the problem — it’s the absence of opportunity.
• How a full pipeline fuels confidence, resilience, and performance.
• The crucial difference between sales problems and marketing problems.

A strong pipeline isn’t just for sellers; it’s a universal reminder that forward motion, new effort, and future opportunity are the antidotes to rejection and stagnation.