『Playmakers』のカバーアート

Playmakers

Playmakers

著者： Devin Reed
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“Am I going in the right direction?” That’s the question I hear from almost every marketer right now. CMOs and ICs. Pressure to perform is at an all-time high, and the margin of error is smaller than it’s ever been. But most advice is either shallow tactics with no context, or polished case studies that hide the hard parts. I got tired of both. So I built a show to help marketers WIN. Playmakers breaks down real B2B marketing plays: the decision, the bet, and the proof. Straight from operators who are players in the game, not commentators in the stands. Every play is certified. I’ve seen the receipts. Every episode is a DEEP dive with a playbook you can keep. Everyone featured earned their spot. No pay-to-play here. If you have a proven play and want it broken down, send it my way. And subscribe so you don’t miss what’s next. It’s game time.© 2026 Devin Reed マーケティング マーケティング・セールス 経済学
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  • 5 Steps to Turn Your Data Into a Content Machine (Jillian’s Certified Play)

    5 Steps to Turn Your Data Into a Content Machine (Jillian’s Certified Play)
    2026/06/19

    On Jillian's first day as Head of Content the CEO had one thing to say: "If we don't repurpose this for the next year, it's a failure." A warning.

    What she did generated $2.25M, got the report cited in over 200 Gong calls, helped close 45 deals at an average deal size of $50K, and achieved something even more valuable. In this episode, I break down the exact play. The 5-step framework to build the bot. The one line in the system prompt that makes it work. The 5 channels she ran it across to compound the asset. And the biggest mistake to avoid if you try to copy the play.

    Chapters:
    (0:00) the CEO's warning
    (0:30) The receipts: $2.25M, 1500 submissions, 200+ report mentions
    (1:00) Why the old playbook fails
    (1:30) Repurpose the data, not the report
    (2:00) The play: building the 10-minute content concierge bot
    (3:30) Steps 1-2: pull the raw data and upload it 4:17 Jillian's live demo
    (4:52) Step 3: the one-line prompt that stops AI hallucinations
    (5:30) Steps 4-5: run every draft and deploy across 5 channels
    (7:00) The receipts in full + how she ran it secretly
    (8:00) The biggest mistake to avoid

    Every play on Playmakers is certified. I've seen the dashboards, the pipeline, the receipts.

    Subscribe for B2B marketing strategy that actually moves the needle: https://www.youtube.com/@RealDevinReed?sub_confirmation=1
    Connect with me: LinkedIn: https://www.linkedin.com/in/devinreed/
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    9 分
  • Introducing Playmakers: The Marketing Show Where Every Play Is Certified

    Introducing Playmakers: The Marketing Show Where Every Play Is Certified
    2026/06/17

    “Am I going in the right direction?”

    That’s the question I hear from almost every marketer right now. CMOs and ICs. Pressure to perform is at an all-time high, and the margin of error is smaller than it’s ever been. But most advice is either shallow tactics with no context, or polished case studies that hide the hard parts. I got tired of both.

    So I built a show to help marketers WIN. Playmakers breaks down real B2B marketing plays: the decision, the bet, and the proof.

    Straight from operators who are players in the game, not commentators in the stands. Every play is certified. I’ve seen the receipts. Every episode is a DEEP dive with a playbook you can keep. Everyone featured earned their spot. No pay-to-play here. If you have a proven play and want it broken down, send it my way. And subscribe so you don’t miss what’s next.

    It’s game time.

    🟩 Subscribe to the Reeder: https://www.thereeder.co/newsletter
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    2 分
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