On Jillian's first day as Head of Content the CEO had one thing to say: "If we don't repurpose this for the next year, it's a failure." A warning.

What she did generated $2.25M, got the report cited in over 200 Gong calls, helped close 45 deals at an average deal size of $50K, and achieved something even more valuable. In this episode, I break down the exact play. The 5-step framework to build the bot. The one line in the system prompt that makes it work. The 5 channels she ran it across to compound the asset. And the biggest mistake to avoid if you try to copy the play.

Chapters:
(0:00) the CEO's warning
(0:30) The receipts: $2.25M, 1500 submissions, 200+ report mentions
(1:00) Why the old playbook fails
(1:30) Repurpose the data, not the report
(2:00) The play: building the 10-minute content concierge bot
(3:30) Steps 1-2: pull the raw data and upload it 4:17 Jillian's live demo
(4:52) Step 3: the one-line prompt that stops AI hallucinations
(5:30) Steps 4-5: run every draft and deploy across 5 channels
(7:00) The receipts in full + how she ran it secretly
(8:00) The biggest mistake to avoid

Every play on Playmakers is certified. I've seen the dashboards, the pipeline, the receipts.

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