エピソード

  • 109: The Venture Capital Firm that Hired a TikTok Creator to...Make fun of VCs?

    109: The Venture Capital Firm that Hired a TikTok Creator to...Make fun of VCs?
    2022/09/02

    Play It Back is game tape for your favorite creative campaigns. In this week's episode, Kevin Shively walks through the VC firm Redpoint, and why they hired a TikTok content creator to make fun of their industry.
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    10 分
  • 108: Brand Storytelling Lessons from Spuds Mackenzie

    108: Brand Storytelling Lessons from Spuds Mackenzie
    2022/09/02

    Play It Back is game tape for your favorite creative campaigns. In this week's episode, Kevin Shively walks through how Bud Light set the standard for creating a brand hero that your customer aspires to be. He also talks too much about 80s cartoons and action flicks.
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    13 分
  • 107: Community or Audience? Hubspot gives a masterclass in both

    107: Community or Audience? Hubspot gives a masterclass in both
    2022/09/02

    Play It Back is game tape for your favorite creative campaigns. In this week's episode, Kevin Shively walks through how Hubspot built a community, bought an audience, and took a play from Jon Favreau...yes, that Jon Favreau
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    15 分
  • 105: The Time Coinbase Dumbed it Down for Us

    105: The Time Coinbase Dumbed it Down for Us
    2022/07/04

    Coinbase and Accenture Song just took home the Direct Grand Prix from Cannes Lions. What was it that made the ad so successful? We play it back on this week's episode.

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    12 分
  • 104: The Time Miller Lite DIDN’T Create the Lite Beer Category

    104: The Time Miller Lite DIDN’T Create the Lite Beer Category
    2022/06/08

    Play It Back is game tape for your favorite creative campaigns. In this week's episode, Kevin will walk back through the invention of Lite Beer, a few failed attempts to capitalize, and how Miller Lite saw a $338 Billion opportunity.

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    11 分
  • 102: The Time Salesforce...Staged a Protest?

    102: The Time Salesforce...Staged a Protest?
    2022/06/01

    Play It Back is game tape for your favorite creative campaigns. In this week's episode, we walk back through Salesforce.com's guerrilla launch in 2000.
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    15 分
  • 101: That time Levi Strauss and Dockers invented ”business casual”

    101: That time Levi Strauss and Dockers invented ”business casual”
    2022/05/27

    Kevin walks back through the time Levi Strauss invented business casual and went after the coveted...HR department?
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    11 分