『Play It Back』のカバーアート

Play It Back

Play It Back

著者： Kevin Shively and Tim Bowman
無料で聴く

概要

 Game tape for your favorite creative campaigns. The marketing and advertising that shaped beliefs, shifted mindsets, and launched categories. Each episode, we’ll share a new campaign, how and why it worked, and what we can learn from it. We’ll also make a lot of VERY dumb jokes.Copyright 2022 All rights reserved. マーケティング マーケティング・セールス 経済学
エピソード
  • 109: The Venture Capital Firm that Hired a TikTok Creator to...Make fun of VCs?

    109: The Venture Capital Firm that Hired a TikTok Creator to...Make fun of VCs?
    2022/09/02

    Play It Back is game tape for your favorite creative campaigns. In this week's episode, Kevin Shively walks through the VC firm Redpoint, and why they hired a TikTok content creator to make fun of their industry.
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    10 分
  • 108: Brand Storytelling Lessons from Spuds Mackenzie

    108: Brand Storytelling Lessons from Spuds Mackenzie
    2022/09/02

    Play It Back is game tape for your favorite creative campaigns. In this week's episode, Kevin Shively walks through how Bud Light set the standard for creating a brand hero that your customer aspires to be. He also talks too much about 80s cartoons and action flicks.
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    13 分
  • 107: Community or Audience? Hubspot gives a masterclass in both

    107: Community or Audience? Hubspot gives a masterclass in both
    2022/09/02

    Play It Back is game tape for your favorite creative campaigns. In this week's episode, Kevin Shively walks through how Hubspot built a community, bought an audience, and took a play from Jon Favreau...yes, that Jon Favreau
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    15 分
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