In this episode, we sit down with Marcelo Calbucci—serial entrepreneur and author of The PRFAQ Framework—to unveil a game-changing approach to product development and strategic clarity.

Originally created at Amazon, the PRFAQ (Press Release and Frequently Asked Questions) is not just another planning tool—it's a vision-shaping, risk-reducing framework that helped Amazon launch some of its most successful initiatives. Marcelo shares how Amazon sellers, private label creators, and brand builders can adapt this internal methodology to validate ideas, align teams, and grow with intention.

Whether you're launching your next product, pivoting your business, or preparing for a strategic exit, this episode will change how you think about innovation, customer research, and decision-making.

Tune in to learn:

• How to use the PRFAQ to define vision and strategy
• The three pillars every good PRFAQ should cover
• Why writing (not AI) sharpens your thinking
• How PRFAQ fits into Amazon's culture of innovation
• Real-world examples of entrepreneurs using it to build—and sell—successful businesses

Learn more about Marcelo's work and grab free resources at https://www.theprfaq.com/

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The Planet Amazon podcast, brought to you by Phelps United, addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands, Agencies, and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics.

To watch all Planet Amazon Podcast episodes, visit our YouTube channel.
To learn more about Phelps United, visit our website.

In this episode, Matt Putra, a seasoned fractional CFO whose expertise has transformed over 60 brands worldwide, shares secrets to e-commerce financial success. Matt masterfully navigates the financial labyrinth of Amazon and other e-commerce platforms, turning complex financial challenges into opportunities for growth and profitability. From his beginnings in corporate finance to co-owning Keep Nature Wild, Matt shares his personal journey and the strategies that have made him a sought-after advisor. He offers a blueprint for scaling and transforming businesses with revenues ranging from two to a hundred million dollars.

Join us as Matt reveals the critical importance of robust bookkeeping and financial planning to effectively manage inventory financing and margins. Learn about the indispensable tools like A2X and Soligo that streamline accounting processes and how scorecards can provide a clear financial roadmap for your business. If you've ever felt overwhelmed by the numbers game in e-commerce, this episode is your guide to mastering financial intricacies and ensuring your business thrives in the competitive e-commerce landscape.

Learn more about Matt:
linkedin.com/in/mattputra
https://eightx.co/

Want to chat with us about this podcast? Send us a text message here

The Planet Amazon podcast, brought to you by Phelps United, addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands, Agencies, and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics.

To watch all Planet Amazon Podcast episodes, visit our YouTube channel.
To learn more about Phelps United, visit our website.

Navigating the complexities of transitioning from Vendor Central to Seller Central can be daunting, but it's a journey many brands must take for better margins. In this episode, Noah Wickham, our expert guest and Sales Director at My Amazon Guy, explores the Amazon Vendor Central and Seller Central platforms and analyzes what makes each one a fit for different businesses. Whether you're a large brand looking for streamlined operations through 1P or a smaller player craving control and flexibility with 3P, this conversation is packed with valuable information to help you decide your best path forward.

Noah discusses logistics and profitability strategies for third-party sellers, highlighting the benefits of Amazon's Fulfilled by Amazon (FBA) service. He mentions why the Prime badge can be a game-changer for boosting sales and how competitive shipping rates can set Amazon sellers apart. He emphasizes that as Amazon shifts its focus from growth to profitability, it is imperative to understand the impact on vendor relationships and the strategic value of hybrid selling models combining 1P and 3P approaches.

Learn about the increasing financial demands on 1P sellers and the rising prominence of 3P sellers, who now dominate a significant portion of Amazon's marketplace. Join us for an episode filled with actionable insights to refine your Amazon strategy.

You can learn more about Noah and My Amazon Guy in the following links:
https://www.linkedin.com/in/noahwickham/
https://myamazonguy.com/
https://youtube.com/myamazonguy

Want to chat with us about this podcast? Send us a text message here

The Planet Amazon podcast, brought to you by Phelps United, addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands, Agencies, and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics.

To watch all Planet Amazon Podcast episodes, visit our YouTube channel.
To learn more about Phelps United, visit our website.

Unlock financial freedom with our latest episode featuring financial guru and best-selling author, Mark Willis. You won't want to miss Mark's fascinating transition from navigating the economic turbulence of 2008 to pioneering new financial strategies tailored for e-commerce entrepreneurs. From managing cash flow to inventory funding, Mark introduces the empowering concept of "bank on yourself," a method that liberates Amazon sellers from the limitations of traditional banking.

Listeners are in for a treat as we break down the differences between term life insurance and whole life insurance, likening it to the choice between renting and owning a home. Mark delves into how whole life insurance can serve as a self-controlled line of credit, offering both flexibility and security. This episode is packed with actionable insights that promise to help you maximize your financial benefits, featuring an inspiring story of a hot sauce entrepreneur who spiced up his profit margins using these innovative strategies.

As a new season approaches, discover how to become an Amazon Legend by leveraging unique financial tools that can transform your business. Mark shares highlights from his compelling book, "How to Be an Amazon Legend and Fire Your Banker," offering listeners the chance to gain control over their financial destinies. Don't miss this opportunity to learn how to build a robust financial foundation and outpace the competition in the dynamic Amazon marketplace.

Want to chat with us about this podcast? Send us a text message here

The Planet Amazon podcast, brought to you by Phelps United, addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands, Agencies, and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics.

To watch all Planet Amazon Podcast episodes, visit our YouTube channel.
To learn more about Phelps United, visit our website.

Ready to unlock the secrets of international Amazon success? Join us as Alex Karagiannis, founder of Lezzat and seasoned Amazon FBA seller, reveals the intricacies of scaling your Amazon business from the US to the bustling European markets. From overcoming language barriers to mastering regulatory compliance, Alex shares his expert insights on making a seamless transition across borders. Discover the strategic importance of entering through Germany and the nuances of maintaining consistency with ASINs to leverage existing reviews.

Our conversation with Alex delves into the pivotal Amazon Brand Registry process and the strategic adjustments needed for effective advertising in new regions. Learn why securing brand protection through the EU and UK IPOs is crucial, and how Amazon's IP Accelerator program can fast-track your international journey. We also shed light on adapting your marketing strategies to different languages and cultures, and the essential steps for understanding your total addressable market.

Finally, we unpack the complexities of European pricing strategies and the implications of competition laws on your business. With a focus on achieving higher margins and handling potential challenges like copycats, Alex offers a roadmap for successfully navigating the European marketplace. Whether you're an established seller or testing the waters, this episode is packed with actionable insights to help you thrive on the international Amazon stage.

You can learn more about Alex and Lezzat in the following links:
lezzat.co.uk
https://www.linkedin.com/in/alexandroskaragiannis/

Want to chat with us about this podcast? Send us a text message here

The Planet Amazon podcast, brought to you by Phelps United, addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands, Agencies, and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics.

To watch all Planet Amazon Podcast episodes, visit our YouTube channel.
To learn more about Phelps United, visit our website.

Unlock the secrets to thriving in the Amazon marketplace with insights from Todd Welsh, the visionary CEO and founder of Amazon Seller School. Discover Todd’s inspiring journey and the mission driving his educational platform, designed to guide sellers away from common mistakes and towards scalable success. Curious about the differences between Amazon wholesale and retail arbitrage? Todd breaks down these models, revealing why buying from brands and authorized distributors can offer a more sustainable and profitable business approach.

Managing suppliers and inventory is no walk in the park, but Todd Welsh has strategies to make it manageable. From coordinating complex shipments to the financial challenges of pre-paying for inventory, Todd shares invaluable tips for maintaining a competitive edge. Learn how to win the buy box with repricers like Seller Snap without succumbing to price wars, and understand the importance of specializing in product categories to forge stronger relationships with brands. Todd also highlights the game-changing potential of securing exclusive agreements to boost your business success.

Equip yourself with the essential tools and strategies for optimizing your Amazon listings and outmaneuvering the competition. Todd walks us through the benefits of using tools like Helium 10, Keepa, RevSeller, and more to enhance your performance on the platform. Gain insights into handling competitive ASINs, navigating the intricacies of private label products, and leveraging bundling strategies to create unique ASINs with minimal risk.

You can learn more about Todd and the Amazon Seller School here: https://amazonseller.school/

Want to chat with us about this podcast? Send us a text message here

The Planet Amazon podcast, brought to you by Phelps United, addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands, Agencies, and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics.

To watch all Planet Amazon Podcast episodes, visit our YouTube channel.
To learn more about Phelps United, visit our website.

Can you imagine a world where traditional marketing rules no longer apply and user privacy reigns supreme? Join us on Planet Amazon as we sit down with Jeff Greenfield, CEO of Provalytics, to unravel the complexities of digital marketing in a cookie-less era. Jeff takes us on a journey from his early days in brand-side media buying to pioneering multi-touch attribution with C3 Metrics, providing an insider's look into the evolution of marketing analytics. Discover how Provalytics leverages cutting-edge technology to create accurate attribution models that respect user privacy and navigate the challenges posed by new privacy regulations.

Marketing attribution has always been a tricky business, especially when last-click attribution falls short in capturing long sales cycles. Jeff shares his insights on how marketing mix modeling and advanced mathematical predictions can revolutionize future sales strategies. By focusing on becoming "less wrong" over time, marketers can gain valuable insights without getting bogged down by complex algorithms. Jeff also addresses the skepticism marketers often feel towards machine-driven insights, emphasizing how Provalytics aims to shift their focus back to creative strategies and ultimately optimize media spend allocation.

The landscape of digital marketing is shifting rapidly, especially with the looming "cookie apocalypse." Learn how Provalytics is adapting to this new reality by employing innovative methods that maintain user anonymity while still delivering effective results. Jeff explores the synergy between different retail platforms like Amazon and Shopify, highlighting the importance of accurate sales attribution across multiple channels. We also discuss the significance of targeting specific demographics through platforms like TikTok and Facebook to maximize sales. Whether you're an Amazon-only store or a multi-platform retailer, this episode is packed with actionable insights to help you navigate the future of digital marketing.

For more information about Provalytics, please visit https://provalytics.com/

Want to chat with us about this podcast? Send us a text message here

The Planet Amazon podcast, brought to you by Phelps United, addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands, Agencies, and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics.

To watch all Planet Amazon Podcast episodes, visit our YouTube channel.
To learn more about Phelps United, visit our website.

Did you know that overlooking Amazon FBA reimbursements could be costing you up to 3% of your revenue? Join us as we chat with Alex Ryan, co-founder and CTO of Refundify, who shares his expertise on ensuring Amazon sellers recover every penny owed to them due to inventory mistakes. Alex's impressive background in software engineering has enabled him to develop a robust system that helps sellers manage these reimbursements with unprecedented efficiency. We dive into the substantial impact these overlooked funds can have on profit margins and why addressing these discrepancies is crucial in the competitive world of e-commerce.

We'll guide you step-by-step through the labyrinth of Amazon's Seller Central, revealing the secrets to reconciling lost inbound shipments and successfully raising and re-raising cases to secure your reimbursements. Learn how to identify discrepancies, provide the right documentation, and navigate the often frustrating process of dealing with product damages. We also shed light on how Amazon calculates reimbursement amounts and what actions to take when those figures don’t add up in your favor. If you're tired of losing money to inventory errors, this episode is a must-listen.

Finally, discover the transformative power of automating the reimbursement process. We discuss the benefits of API integration, which streamlines data reconciliation, improves accuracy, and saves time. Alex shares common mistakes sellers make, like delaying claims and not providing adequate evidence, and offers valuable tips for selecting a trustworthy third-party reimbursement service. We also touch on Refundify's unique commission-based model and the importance of continuous training to stay ahead of Amazon's ever-evolving policies. Tune in to optimize your Amazon FBA reimbursements and boost your bottom line.

You can learn more about Refundify here: https://www.refundify.io/

Want to chat with us about this podcast? Send us a text message here

The Planet Amazon podcast, brought to you by Phelps United, addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands, Agencies, and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics.

To watch all Planet Amazon Podcast episodes, visit our YouTube channel.
To learn more about Phelps United, visit our website.