Part 2 of 2: Kevin Ross and Matt Floyd reveal how trust is built in sales — not through data, but through emotional connection and confident communication. You’ll learn how to identify your client’s “trust currency,” speak with clarity, and avoid sounding like a desperate closer. This episode is your playbook for building real influence that converts.z

Most sales pitches fail not because the offer is wrong—but because you're pitching to the wrong person.
In Part 1 of this two-part series, Kevin Ross and Matt Floyd unpack why buyers say no (even when your pitch is perfect). Learn how emotions drive decisions, how to find the real influencer in the room, and how to uncover pain without sounding pushy. If you’ve ever walked out of a meeting thinking, “That should’ve closed,” this one’s for you.

Most people think $300K in life insurance is enough—but in this episode, Kevin Ross and Matt Floyd expose why that number could leave your family unprotected. From the truth about term insurance to the power of Indexed Universal Life (IUL) for tax-free retirement, you’ll learn how to avoid common mistakes and create a smarter strategy for your future. Whether you're a parent, a provider, or a financial advisor, this is your wake-up call.

Think your 401(k) will protect you in retirement? Think again. In Episode 16, Kevin Ross and Matt Floyd break down how Index Universal Life Insurance (IUL) helps you grow wealth tax-free, avoid market losses, and create lifelong income—with real-life examples from business owners, doctors, and attorneys.

Oil prices aren’t just about the gas pump—they shape the cost of groceries, manufacturing, and even your investments. In this episode of Plan Life Right, Kevin Ross and Matt Floyd explore how OPEC controls supply and pricing, why the U.S. still imports oil despite record production, and the surprising truth behind “green” alternatives like lithium and hydrogen. You’ll also learn how oil prices act as a leading economic indicator and what 2025 could look like for your portfolio. If you’ve ever wondered why gas prices don’t drop as fast as they rise—or how global energy policies affect your everyday spending—this episode delivers the clarity you need. Tune in to understand the real economic forces behind oil and what it means for your future. Don’t forget to subscribe and check out Kevin’s books: Mastering the Art of Influence, The Customer Intelligence Guide, and Mastering the Sale of Index Universal Life Insurance at ⁠www.advisorrescue.net⁠.

Some advisors stall while others dominate—and the difference often comes down to confidence. In this episode, Kevin Ross and Matt Floyd reveal the 10X Confidence Framework that’s helping advisors close bigger deals, lead conversations with authority, and crush imposter syndrome for good. You’ll hear real success stories, including how one hesitant advisor landed a $98K life insurance sale in just 30 days, plus practical strategies to build unshakable belief fast.

Ready to become unstoppable? Subscribe to Plan Life Right for weekly episodes on mindset, sales mastery, and financial success.

Ever been in a negotiation that went hilariously off the rails? In this episode, Kevin Ross and Matt “Mad Skills” Floyd turn a real-life quarterback contract fiasco—when Big Nic tried to anchor a $4 million deal with zero leverage—into a masterclass on deal-making. You’ll learn how to set the right anchor, build an unbreakable BATNA, frame your proposals like a pro, and wield silence as your secret weapon.

Don’t fumble your next negotiation—listen now and level up your USD-chopping, coffee-mug-protecting ninja skills!

Kevin Ross and Matt Floyd return with financial insights, market breakdowns, and a few laughs from a Masters Week gone hilariously off-course. From yield spikes and tech slides to the surprising dangers of bad advice, this episode explores what today’s market signals mean for your retirement, no matter your age. Whether you're tracking your portfolio or just tuning in between golf rounds, this is your guide to surviving financial turbulence with strategy—and maybe even a smile.