『Pixel Retentive Podcast』のカバーアート

Pixel Retentive Podcast

Pixel Retentive Podcast

著者： Epic Made
無料で聴く

This is Pixel Retentive podcast, where Colorful Carl, an Artist and a Business Owner, discusses the art of business and the business of art. Here, we explore the intersection of creativity, business, marketing, and entrepreneurship with some of the leading minds in the space.Pixel Retentive (c) 2026 マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
エピソード
  • Scaling Digital Strategy, How Creative Ops Impacts Your Ad Spend | Chris Overlay

    Scaling Digital Strategy, How Creative Ops Impacts Your Ad Spend | Chris Overlay
    2026/06/25
    In this episode of the Pixel Retentive Podcast, Carl sits down with Chris Overlay, founder and CEO of GetHoptimized, to unpack the science and strategy behind turning marketing spend into measurable ROI. Chris shares lessons from more than a decade in digital marketing, helping craft beverage brands, breweries, and small businesses build high-performing advertising systems that drive real business outcomes. From niche positioning and audience targeting to conversion tracking and creative experimentation, Chris breaks down what separates successful marketing campaigns from expensive guesswork. He explains why understanding your audience matters more than chasing trends, how data informs better creative decisions, and why small businesses can often move faster and innovate more effectively than large corporations. Carl and Chris also explore the unique challenges of marketing craft beer brands, the intersection of art and commerce, ethical considerations surrounding AI in marketing, and how community, masterminds, and mentorship have helped shape their entrepreneurial journeys. Along the way, they share practical insights for agency owners, marketers, creatives, and business leaders looking to build stronger systems and better results. Whether you're running a brewery, leading a marketing team, building a creative agency, or trying to make sense of modern advertising, this conversation is packed with actionable ideas you can put to work immediately. Here's a Glimpse of What You'll Learn: Why niching down can create a significant competitive advantageHow craft beverage brands use creativity and design to stand outThe difference between creative art and functional designWhy successful marketing requires both creativity and dataHow to define and track meaningful ROI metricsThe importance of conversion tracking before launching campaigns Using Google Analytics, Meta Pixel, TikTok Pixel, and Tag Manager effectivelyHow heat maps and session recordings improve website performance Strategies for driving foot traffic to brick-and-mortar businesses Creative ways breweries can measure event marketing successThe role of geo-targeting in local advertising campaignsWhy experimentation often beats expensive market research for SMBs Lessons from major marketing campaigns that missed the markHow AI is changing marketing operations and small business supportThe value of masterminds, mentorship, and peer communities Building systems that consistently produce measurable results Guest Links 🌐 Website: https://gethoptimized.com 📧 Email: chris@gethoptimized.com 💼 LinkedIn: https://www.linkedin.com/in/chr-overlay 🎙️ GetHoptimized Podcast: https://gethoptimized.com/podcast Special Thanks A special thanks to Chris Overlay for sharing his expertise on digital advertising, conversion tracking, niche marketing, creative operations, and building sustainable systems that help businesses grow. His practical approach to combining data, creativity, and community offers valuable lessons for entrepreneurs, marketers, and agency leaders alike. Connect with Epic Made For more conversations exploring creativity, marketing, entrepreneurship, technology, gaming, storytelling, and business: 🌐 https://www.epicmade.net/resources/category/Podcast If you enjoyed this episode, share it with a marketer, entrepreneur, agency owner, brewery operator, creative professional, or business leader who wants to improve their marketing performance and better understand how great creative work drives measurable business results. Until next time, ✌️ – Carl #ChrisOverlay #GetHoptimized #DigitalMarketing #MarketingStrategy #ROI #Advertising #CraftBeerMarketing #CraftBeverage #CreativeOperations #PerformanceMarketing #SmallBusinessMarketing #Entrepreneurship #AgencyLife #MarketingAnalytics #GoogleAnalytics #MetaAds #BusinessGrowth #CreativeStrategy #PixelRetentivePodcast #MarketingLeadership
    続きを読む 一部表示
    52 分
  • Building a Studio That Lasts | Corbin Reeves

    Building a Studio That Lasts | Corbin Reeves
    2026/06/23

    In this episode of the Pixel Retentive Podcast, Carl sits down with Corbin Reeves, game designer, educator, and founder of Azure Ravens Entertainment, to explore what it really takes to build a sustainable indie game studio in an industry known for volatility, uncertainty, and relentless competition.

    Over the past decade, Corbin has built Azure Ravens into a thriving co-development studio that has survived where many indie studios have disappeared. Through a combination of disciplined financial management, community engagement, mentorship, contract work, and an unwavering commitment to people-first leadership, he has created a studio model designed to weather the industry's toughest storms.

    Carl and Corbin dive deep into the realities of entrepreneurship, pricing creative services, managing risk, building sustainable teams, mentoring emerging developers, and maintaining optimism when everything seems uncertain. Along the way, Corbin shares hard-earned lessons from nearly losing the studio, finding opportunity at the last possible moment, and creating a workplace culture that keeps talented people invested in a shared vision.

    This episode is packed with practical wisdom for game developers, creative entrepreneurs, studio founders, freelancers, educators, and anyone building something meaningful in an unpredictable industry.

    Here's a Glimpse of What You'll Learn:
    • Why most indie studios underestimate how difficult entrepreneurship really is
    • The realities of building a sustainable game studio in today's market
    • How co-development and contract work can fund long-term creative goals
    • The importance of community building and industry relationships
    • Why underpricing can actually hurt your business
    • Lessons learned from raising rates and creating financial stability
    • How mentorship accelerated Azure Ravens' growth
    • Building a people-first culture that retains talent
    • Why Corbin calls interns "apprentices"
    • Creating pathways for emerging developers to enter the industry
    • Managing uncertainty, risk, and near-business failures
    • The power of optimism combined with operational realism
    • Why founders need to understand every dollar in their business
    • How strong systems create opportunities when luck arrives
    • The importance of asking for help and seeking mentorship
    • Why sustainable leadership matters more than ever in gaming
    Guest Links

    🌐 Azure Ravens Entertainment: https://www.azureravens.com

    💼 LinkedIn: https://www.linkedin.com/in/corbinreeves

    🎮 Azure Ravens on LinkedIn: https://www.linkedin.com/company/azure-ravens-entertainment

    Special Thanks

    A special thanks to Corbin Reeves for sharing his insights on entrepreneurship, sustainable game development, mentorship, leadership, and building resilient creative businesses. His commitment to helping developers enter the industry while creating a people-first studio culture serves as a powerful example of what modern leadership can look like in gaming.

    Connect with Epic Made

    For more conversations exploring creativity, gaming, technology, storytelling, entrepreneurship, and business:

    🌐 https://www.epicmade.net/resources/category/Podcast

    If you enjoyed this episode, share it with a game developer, entrepreneur, creative professional, educator, student, or anyone working to build something meaningful in a rapidly changing world.

    Until next time,

    ✌️ – Carl

    #CorbinReeves #AzureRavens #IndieGameDev #GameDevelopment #GameStudio #Entrepreneurship #GameDesign #GamingIndustry #CreativeLeadership #StartupLife #IndieGames #Mentorship #GameDeveloper #BusinessGrowth #PixelRetentivePodcast #CreativeBusiness #Leadership #GameIndustry #IndieStudio #SustainableBusiness
    続きを読む 一部表示
    51 分
  • Is the Gaming Industry Broken? | Cheryl Platz

    Is the Gaming Industry Broken? | Cheryl Platz
    2026/06/18
    In this episode of the Pixel Retentive Podcast, Carl sits down with Cheryl Platz, founder of Idea Platz, author, strategist, game development leader, and one of the industry's most respected voices on sustainable game development and player experience. With a career spanning Electronic Arts, Microsoft, Amazon, Riot Games, Disney Parks, the Bill & Melinda Gates Foundation, Carnegie Mellon, and The Pokémon Company International, Cheryl brings a unique perspective shaped by decades of work across gaming, technology, user experience, and creative leadership. Together, Carl and Cheryl explore one of the biggest questions facing the gaming industry today: How do we rebuild game development in a sustainable, ethical, and human-centered way after years of layoffs, crunch culture, and industry disruption? The conversation dives into the future of gaming, the shifting landscape of consoles and platforms, the rise of player-driven experiences, ethical monetization, community building, AI, Web3, digital ownership, and why strong creative communities may be the key to helping the industry navigate its next chapter. Cheryl also shares lessons from her career working on iconic franchises like The Sims and leading large-scale initiatives at Riot Games, Microsoft, and beyond. Whether you're a game developer, designer, creative leader, entrepreneur, or simply passionate about the future of interactive entertainment, this episode is packed with practical insights and thoughtful perspectives from someone who has helped shape products used by billions of people around the world. Here's a Glimpse of What You'll Learn: Cheryl's journey from Carnegie Mellon to Electronic Arts and beyondThe lessons she learned working on The Sims franchiseWhy the gaming industry needs sustainable development practicesHow crunch culture can be eliminated without sacrificing qualityThe future of console gaming and platform disruptionWhy digital ownership remains a complicated challengeAI, Web3, and the realities of emerging technologies Ethical monetization and what players actually wantHow self-expression drives modern gaming communitiesWhy Roblox, Minecraft, Fortnite, and The Sims changed player expectationsThe role of community in surviving layoffs and career transitions Building meaningful professional relationships before you need them Leadership lessons from decades of experience in gaming and technologyWhy the next wave of innovation may come from independent creators Guest Links 🌐 Website: https://www.cherylplatz.com 🎮 Game Development Strategy Guide: https://www.gamedevelopmentstrategyguide.com 🎙️ Enduring Play Podcast: https://www.cherylplatz.com/podcast 💼 LinkedIn: https://www.linkedin.com/in/cherylplatz 🦋 BlueSky: https://bsky.app/profile/funnygodmother.com 📸 Instagram: https://www.instagram.com/funnygodmother Special Thanks A special thanks to Cheryl Platz for sharing her expertise on game development, sustainable leadership, player experience, ethical monetization, and the future of creativity in the gaming industry. Her commitment to helping developers build healthier careers and stronger communities is exactly the kind of leadership the industry needs right now. Connect with Epic Made For more conversations exploring creativity, gaming, technology, storytelling, and business: 🌐 https://www.epicmade.net/resources/category/Podcast If you enjoyed this episode, share it with a game developer, designer, creative leader, entrepreneur, educator, or anyone interested in the future of games and interactive entertainment. Until next time, ✌️ – Carl #CherylPlatz #GameDevelopment #GameDesign #GamingIndustry #TheSims #PlayerExperience #CreativeLeadership #GameDev #UXDesign #SustainableDevelopment #VideoGames #IndieGames #ArtificialIntelligence #DigitalOwnership #PixelRetentivePodcast #GameDevelopmentStrategyGuide #EnduringPlayPodcast #Leadership #GamingCommunity #GameIndustry
    続きを読む 一部表示
    52 分
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません