What does it take to turn a passion for wine into a nationally recognized brand?

In this episode of Pitch & Tell, Robyn Patterson sits down with Amy and Trevor, the founders of Wine Girl, to discuss the journey from a small wine bar concept in Scottsdale to a rapidly growing brand with locations in Scottsdale, Napa, and San Diego.

The conversation covers:
How they discovered the Scottsdale location that launched Wine Girl
Opening a brand-new business during the COVID-19 shutdowns
Expanding into Napa and San Diego
The challenges of scaling a hospitality brand
Building a successful merchandise business alongside their wine bars
Their experience appearing on Shark Tank and how national media changed their business overnight
The role of PR, influencers, and social media in growing a modern brand
Lessons for entrepreneurs looking to break into hospitality, retail, or e-commerce

Amy and Trevor also share candid insights about finding locations, navigating city regulations, creating products customers love, and why staying visible is critical in today's business landscape.

Learn more about Wine Girl
🍷 Scottsdale
🍷 Napa Valley
🍷 San Diego

What does it take to build an award-winning restaurant that stands the test of time?

In this episode of Pitch & Tell, host Robyn Patterson sits down with acclaimed Scottsdale chef and restaurateur Gio Osso, owner of Vertù Honest Craft and Pizzeria Virtù. From growing up in an Italian family where food was the center of everything to becoming a James Beard-nominated chef, Gio shares the experiences, challenges, and philosophies that have shaped his career.

They discuss:
The inspiration behind Vertù Honest Craft
Why changing the menu every week became part of the restaurant's identity
Opening Pizzeria Virtù just weeks before the COVID-19 pandemic
The role PR played in growing his restaurants and personal brand
Navigating traditional media, influencers, and social media
Why authenticity matters more than personality when you're in front of a camera
What's next for Gio and his restaurants

Whether you're a restaurateur, entrepreneur, marketer, or simply someone who appreciates great food and hospitality, this conversation offers valuable insights into building a lasting brand and creating unforgettable experiences.

Tatum Beck joins Pitch & Tell for an honest conversation about what it really takes to build a career as a full time influencer in today’s social media world.
With more than 3 million followers across platforms and currently appearing on Fear Factor, Tatum opens up about the reality behind viral content, brand deals, PR relationships, online criticism, creator burnout, and the pressure of constantly living life online.

In this episode, Tatum shares:
• How she accidentally started her influencer career during COVID
• The truth about brand deals, rates, gifting, and managers
• Why engagement matters more than follower count
• The pressure and anxiety that comes with social media
• How influencers actually work with PR agencies and brands
• Why authenticity matters more than trends
• The emotional side of being publicly judged online
• How she balances content creation with real life

Robyn Patterson and Tatum also dive into the evolution of influencer marketing and why creators have become one of the most valuable tools in modern PR strategy.

Follow Tatum Beck:
TikTok: @tatumbeck
Instagram: @tatum_beck