What do you do when life's greatest heartbreak becomes your calling?
In this episode of Pitch & Tell, Robyn Patterson sits down with Chrisie Abramo, President of the Arizona Cancer Foundation for Children, to share the deeply personal story that inspired her life's work.

After losing her daughter, Ava, to stage 4 neuroblastoma, Chrisie transformed unimaginable grief into a mission to ensure no family faces childhood cancer alone. She opens up about the emotional and financial realities of caring for a child with cancer, the challenges of building a nonprofit from the ground up, and the importance of surrounding yourself with partners who genuinely believe in your mission.

This conversation is a powerful reminder that purpose can emerge from life's darkest moments and that hope often begins with one person choosing to make a difference.

In this episode:
Chrisie's journey after losing her daughter, Ava
The mission behind the Arizona Cancer Foundation for Children
The hidden struggles families face during childhood cancer
Building a nonprofit rooted in compassion and community
Why mission-driven partnerships matter
Chrisie's vision for supporting every Arizona family affected by childhood cancer

Follow @pitchandtellpodcast for more inspiring conversations with Arizona's business leaders, entrepreneurs, and changemakers.

Follow @robynpatterson for behind-the-scenes insights and public relations expertise.

Follow @azcancerfoundation to support families facing childhood cancer and learn how you can make a difference.