Season One comes full circle as Robyn Patterson welcomes back Mack Media Relations team member Erica Shipione for a candid conversation celebrating the end of the first season of Pitch & Tell.

From surprising public relations statistics to the growing role of AI in communications, Robyn and Erica break down what's changing in the marketing world—and what business owners need to know to stay ahead. They also discuss why authentic storytelling continues to outperform traditional advertising, how media relationships are evolving, and why the best influencers often aren't influencers at all.

To wrap things up, they lighten the mood with a fun game of "Pitch or Pass," debating everything from cat yoga studios and luxury pickleball resorts to divorce party planners and airport nap pods.

In this episode:
Why earned media still beats paid advertising
How AI is transforming public relations and marketing
What journalists actually want from a pitch
The rise of micro-influencers and authentic content
Why Taylor Swift can change entire marketing calendars
Fun business ideas during "Pitch or Pass"
A look back at Season One of Pitch & Tell
If you've enjoyed Season One, be sure to subscribe, leave a review, and share the show with someone who loves great conversations about business, branding, and storytelling.

Follow Pitch & Tell:
Instagram: @pitchandtellpodcast

Follow Robyn Patterson:
Instagram: @robynpatterson

Follow Mack Media Relations:
Instagram: @mackmediarelations

Follow Erica Shipione:
Instagram: @ericaship