Jackson Whiteman is the head of Montreal agency Proper Propaganda, which specializes in consumer tech PR and marketing. A prolific contributor to LinkedIn and author, Jackson is especially informative on the topic of conducting PR campaigns with the specific aim of optimizing search results on AI platforms (GEO). We talked about fragmentation of media and reevaluating which platforms matter, AI and how it processes information and how that affects communications and marketing campaigns, and his own very interesting background.

Morgan McLintic is CEO of Firebrand Communications in San Francisco and one of the most experienced technology marketers and PR people, after having run US operations for a global agency before striking out on his own. As a brit who crossed over to working in the United States, he also brings a unique perspective. He and I discussed his career path, what works (and doesn't) in PR today, dealing with CEOs and especially tech entrepreneurs, what young PR practitioners can do to be successful, and business development (my perennial favorite subject!).

Chris Kettmann is a partner at DGA Group, a global communications and public affairs consultancy, where he helps lead the Investor Relations and Financial Communications practice areas. He and I discussed how to get into IR, what the qualifications are and what the mindset needs to be, some trends in investor communications, and the state of affairs for areas like ESG (environmental, social and governance) policies, among other things.