In this episode, we break down the do’s and don’ts of personal branding for pickleball athletes and why it matters more than ever. Learn the key steps to building your brand—and see how Tyson McGuffin is setting the gold standard.

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🎧 In this debut episode of Pickleball Business Lab, Colin and JR introduce the vision for the show and explore Major League Pickleball’s evolution, including the impact of DoorDash’s sponsorship, branding, merch, and more. Get a taste of what’s to come—interviews with founders, investors, and brand leaders shaping the game. Subscribe and follow along as we serve up the business side of pickleball.

🎙️ Get a sneak peek of Pickleball Business Lab—the podcast exploring the sponsors, deals, and strategies driving the business of pickleball.

Subscribe now and join us each week as we break down the business of pickleball—one play at a time.