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Pharma Talks: Navigating The Content Maze

Pharma Talks: Navigating The Content Maze

著者： Nataliya Andreychuk Viseven
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Welcome to Pharma Talks: Navigating the Content Maze.

In an industry as dynamic and regulated as pharma, how do we redefine content to engage, inform, and inspire?

Enter a podcast by Viseven's co-founder and CEO, Nataliya Andreychuk, featuring pharma and life sciences industry experts from Viseven - Jean-Francois Delas, Head of CSM Global and Prasant Vijayakumar, Head of Content Strategy and Enablement.

Our hosts will welcome pharma leaders to discuss hot topics in future episodes. But today, discover how leading professionals are utilizing data analytics to tailor messages that resonate on a personal level, crafting stories that connect and inspire. Learn about the power of modular content in ensuring consistent yet customizable communication across various platforms. Understand the role of omnichannel marketing in creating a seamless, integrated customer experience that enhances engagement and fosters loyalty.

Get ready to transform your perspective on what content can do for your company.

#PharmaTalks #contentcreation #personalization #dataanalytics #storytelling #modularcontent #pharmamarketing #pharmacontent #omnichannelmarketing

Viseven 2024 マーケティング マーケティング・セールス 生物科学 科学 経済学
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  • Episode 1 - What is Content? Leveraging Data, Analytics, and Personalization in Content Creation

    Episode 1 - What is Content? Leveraging Data, Analytics, and Personalization in Content Creation
    2024/04/01

    Welcome to the debut episode of Pharma Talks: Navigating the Content Maze by Viseven

    In an industry as dynamic and regulated as pharma, how do we redefine content to engage, inform, and inspire?

    Today, the term "content" has evolved far beyond traditional media to encompass every piece of digital information we consume. But what exactly defines content in the pharmaceutical and life sciences industry?

    In this inaugural episode of Pharma Talks, our industry experts dive into the expansive universe of content creation, exploring the pivotal role of data and analytics in understanding the needs, behaviors, and preferences of the target audience.

    Listeners will come away with a deeper understanding of the content creation ecosystem, including tools and approaches for content marketing in pharma, and practical tips as well as strategies for using data and personalization to elevate their own life sciences content.

    #pharmatalks #pharmamarketing #contentmarketing #lifesciencesmarketing #storytelling #pharmacontent #omnichannel

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