In this dynamic episode of the GO4CEO Podcast, we welcome Alan Stern, founder and President of Persona Marketing and creator of the powerful H.E.A.T. Method. Designed specifically for commission-based sales professionals, small business owners, and service professionals in industries like real estate, insurance, and finance, Alan shows how to become a content-generating force on social media—without ever relying on expensive agencies.Alan shares his proven DIY approach to marketing using freemium apps, artificial intelligence (AI), and the psychology of influence. His H.E.A.T. method—Humor, Education, Adding value, and Trust—enables professionals to humanize their brand, build relatability, and create consistent engagement that builds sustainable lead pipelines.🎯 In this episode, you’ll uncover:How humor and storytelling make your content unforgettableWays to educate your network while positioning yourself as an expertAdding real value that keeps you top of mindBuilding trust through testimonials and genuine engagementLeveraging AI to streamline content creation and maximize ROIWhether you’re building a professional brand or scaling your outreach strategy, Alan’s blend of neuroscience-based marketing and practical tools will transform how you connect online. Discover how his frameworks help you stand out on social media, generate leads, and build meaningful relationships—all without spending a fortune.🔗 Tune in now to learn actionable strategies you can implement immediately.👉 Subscribe, rate, and share—especially with someone who could use a marketing breakthrough.➭ If you found this video valuable, give it a like.➭ If you know someone who needs to see it, share it.➭ Leave a comment below with your thoughts.➭ Add it to a playlist if you want to watch it later. ★☆★ SUBSCRIBE TO MY YOUTUBE CHANNEL: ★☆★• Click Here ➭ https://www.youtube.com/channel/UCY4OPMYLU-Bzl0AAplu-dig?sub_confirmation=1 ► SOCIAL MEDIA • Instagram ➭ https://www.instagram.com/johnpandrade/• https://www.facebook.com/go4ceo• https://www.linkedin.com/in/go4-ceo-493310178/► BUSINESS INQUIRIES ONLY:• Email ➭ john@go4ceo.com► THINGS I MENTIONED:• Hi it's John, thanks for stopping by! This channel is a source for Business Owners and Entrepreneurs to access the best insights and strategies from the greatest minds in the business world. Hope you enjoy this video, find value in it, and most importantly take action from what you learn here! FTC Legal Disclaimer - Some links found in the description box of my videos may be affiliate links, meaning I will make commission on sales you make through my link. This is at no extra cost to you to use my links/codes, it's just one more way to support me and my channel! :)#businesstalk #businessownerinterview #ceointerviews