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  • Your Amazon PPC TACoS Is Higher Than You Think

    Your Amazon PPC TACoS Is Higher Than You Think
    2026/06/07
    Episode 37 dives into Total Advertising Cost of Sale (TACoS) on Amazon—a metric most sellers misunderstand. Lucas explains why a 'good' ACOS can hide a dangerous TACoS, using the example of a seller who spends $50,000 on ads to drive $200,000 in sales but sees organic revenue flatline. Luna shares data from an agency client whose TACoS jumped from 12% to 18% over six months despite stable ACOS. The hosts break down how to calculate true TACoS, why Amazon's organic algorithm penalizes ad dependence, and three actionable levers to lower TACoS without sacrificing volume. Specific strategies include adjusting bid multipliers for top-of-search placement, defending brand terms with exact-match campaigns, and using dayparting to avoid wasteful spend during low-conversion hours. No fluff—just a tactical framework to stop overpaying for sales you'd get anyway. #AmazonPPC #TACoS #ACOS #PaidAds #PerformanceMarketing #Ecommerce #AmazonFBA #PPCManagement #AdSpend #OrganicRevenue #SearchTermReport #BidManagement #Dayparting #SponsoredBrands #SponsoredProducts #AdvertisingROI #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    6 分
  • The Amazon PPC Brand Defense Bid That Actually Works

    The Amazon PPC Brand Defense Bid That Actually Works
    2026/06/07
    Lucas and Luna break down why defending your brand terms on Amazon PPC is harder than it looks, and how one mid-market CPG brand reduced cost-per-click by 22% while holding 94% impression share against competitors. They explain the difference between brand defense and brand conquesting, why your own brand terms are an auction you can't afford to ignore, and a simple script to check if your campaign structure is leaking budget to competitors. No fluff, just a tactical angle most sellers overlook. #AmazonPPC #BrandDefense #SponsoredBrands #PerformanceMarketing #AmazonAds #PaidAds #ROAS #Ecommerce #CPGBrand #Marketing #FexingoBusiness #BusinessPodcast #AdvertisingStrategy #PpcManagement #BrandConquesting #ImpressionShare #CostPerClick #AmazonSellers Keep every episode free: buymeacoffee.com/fexingo
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    7 分
  • The Amazon PPC Bidding War You Are Losing to Retail Giants

    The Amazon PPC Bidding War You Are Losing to Retail Giants
    2026/06/06
    Episode 35 unpacks a quiet but costly dynamic in Amazon advertising: the structural advantage large retailers and brand owners have in Amazon's real-time bidding auction. Lucas and Luna walk through how a brand with deeper pockets can bid higher on the same keyword, push smaller sellers into inefficient ad placements, and inflate ACoS across the category. They explain Amazon's 'second-price auction plus floor' mechanism, why bid multipliers from large catalog retailers compound the advantage, and what smaller advertisers can actually do about it — from dayparting and placement-level bid adjustments to focusing on long-tail search terms that the big players ignore. No panic, just a clear-eyed look at how the auction math works against you and the tactical responses that still move the needle. #AmazonPPC #BiddingStrategy #RetailGiants #ACoS #SponsoredProducts #AdAuction #SecondPriceAuction #BidMultiplier #LongTailKeywords #Dayparting #PlacementAdjustments #MarketingStrategy #PerformanceMarketing #FexingoBusiness #BusinessPodcast #AmazonSeller #EcommerceAds #PPCCost Keep every episode free: buymeacoffee.com/fexingo
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    7 分
  • The ROAS Leak in Your Amazon PPC Sponsored Brands Campaign

    The ROAS Leak in Your Amazon PPC Sponsored Brands Campaign
    2026/06/06
    Episode 34 of Performance Marketing with Fexingo. Lucas and Luna uncover a hidden ROAS drain in Amazon PPC Sponsored Brands campaigns. They walk through a specific case: a kitchen-gadget brand spending $120,000 a month on Sponsored Brands, only to find 31% of that budget was going to existing customers — thanks to Amazon's default 'any audience' setting. They explain how to audit the 'new-to-brand' metric by campaign, set up a negative audience of past purchasers, and restructure ad groups to exclude brand-term cannibalization. The episode also covers why dayparting for Sponsored Brands is different from Sponsored Products, and when a 'conquesting' strategy actually works. Practical, data-heavy, and directly actionable for any Amazon seller running PPC. #AmazonPPC #SponsoredBrands #ROAS #PerformanceMarketing #NewToBrand #AdWaste #AmazonAdvertising #PPCOptimization #EcommerceAds #MarketingPodcast #FexingoBusiness #BusinessPodcast #LucasAndLuna #AdAudit #CustomerAcquisition #AdSpendEfficiency #AmazonSeller #PPCStrategy Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • Your Amazon PPC Ad Placement Multiplier Is Overpaying

    Your Amazon PPC Ad Placement Multiplier Is Overpaying
    2026/06/05
    Lucas and Luna dig into a silent ROAS killer on Amazon: the ad placement multiplier. Most sellers set a flat percentage for top-of-search or product page bids, but Lucas explains why Amazon's algorithm dynamically adjusts those multipliers based on placement-level conversion rates. He walks through a concrete example showing how a 50% top-of-search modifier can actually cost you 80% more per click if you don't account for placement-specific ACoS. Luna challenges whether the multiplier even works the same across categories, and they discuss a simple spreadsheet hack to reverse-engineer your true placement ROAS. No fluff, just the math behind the bid. #AmazonPPC #AdPlacement #ROAS #PerformanceMarketing #PaidAds #AmazonAdvertising #BidManagement #TopOfSearch #ProductPageBids #ACoS #SponsoredProducts #EcommerceAds #AmazonSellers #PPCOptimization #AdMultiplier #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo
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    7 分
  • Your Amazon PPC Bids Are Overpaying on Dayparting Blind Spots

    Your Amazon PPC Bids Are Overpaying on Dayparting Blind Spots
    2026/06/05
    Lucas and Luna uncover a silent ROAS killer in Amazon PPC: ignoring dayparting. Using real data from a kitchen gadget seller, they show how blanket ad schedules waste up to 30% of spend during low-conversion hours. Lucas breaks down the math of adjusting bids by time-of-day using Amazon's portfolio bid adjustments, and Luna shares a counterintuitive finding from a pet brand that saw higher ROAS at 2 AM. They discuss how to pull your own hourly data from the Campaign Manager report, avoid over-optimizing into noise, and set up simple bid floors that capture late-night impulse buyers without bleeding budget. No third-party tools required—just an afternoon of spreadsheet work. #AmazonPPC #Dayparting #AmazonAdvertising #PPCStrategy #ROAS #EcommerceMarketing #PerformanceMarketing #AmazonSeller #AdSpendOptimization #BidManagement #HourlyBidding #FexingoBusiness #BusinessPodcast #MarketingPodcast #PaidAds #DirectResponse #AmazonBrandRegistry #AdAttribution Keep every episode free: buymeacoffee.com/fexingo
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    11 分
  • Why Your Amazon PPC Bid Is Getting Outbid by Algorithmic Buyers

    Why Your Amazon PPC Bid Is Getting Outbid by Algorithmic Buyers
    2026/06/04
    Episode 31 of Performance Marketing with Fexingo dives into the hidden force quietly eating your Amazon PPC budget: algorithmic third-party buyers using repricing software and aggressive bid strategies to win the top of search. Lucas and Luna break down how a $4.50 bid on 'wireless earbuds' can lose to a reseller bidding $6.00 because they're playing a different game — margin on volume vs. margin per unit. They walk through a real example using a common electronics category, explain how to spot algorithmic buyers in your Search Query Report, and offer three practical countermeasures: dayparting to avoid peak bot hours, exact-match defense on branded terms, and a bid-cap strategy that protects your ROAS without ceding the buy box. If you've ever wondered why your well-optimized campaign suddenly loses the top spot to a seller with no reviews, this episode explains the mechanics. #AmazonPPC #AlgorithmicBuyers #BidStrategy #SearchQueryReport #ROAS #PerformanceMarketing #Ecommerce #AmazonAds #RepricingSoftware #PPCStrategy #BuyBox #Dayparting #ExactMatch #BidCaps #FexingoBusiness #BusinessPodcast #Marketing #DigitalAdvertising Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • Your Amazon PPC ROAS is Lying Inside the Search Query Report

    Your Amazon PPC ROAS is Lying Inside the Search Query Report
    2026/06/04
    Lucas and Luna expose the silent ROAS killer hiding in plain sight on Amazon: the 'other' search term row in your Search Query Report. Most sellers optimize only the top 100 search terms and ignore the long tail — a bucket that can represent 60% of total spend with a ROAS 40% below account average. Lucas walks through a real client example where a pet-supply brand was bleeding $14,000 a month on 1,700 unanalyzed queries. They discuss how Amazon's own attribution model favors the 'other' row, why high-ACoS terms often have better lifetime value, and the simple export-and-filter technique that recovers 20-30% of wasted budget. No new tool needed — just a weekly spreadsheet habit that most brands skip. If your Amazon PPC dashboard shows a 3.5x ROAS but your P&L tells a different story, this episode explains why. #AmazonPPC #SearchQueryReport #ROAS #AmazonAds #PPCAudit #LongTailKeywords #AdWaste #EcommerceMarketing #PerformanceMarketing #FexingoBusiness #BusinessPodcast #LucasAndLuna #AdSpendOptimization #PetSupplyCaseStudy #AmazonSellers #SponsoredProducts #ACoS #AttributionBlindspot Keep every episode free: buymeacoffee.com/fexingo
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    8 分