『Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations』のカバーアート

Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations

Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations

著者： Fexingo
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Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative testing, bid management, and attribution models. Lucas brings a journalist's instinct for questioning the assumptions baked into a dashboard — is that ROAS real or cannibalized? — while Luna pushes for the operational trade-offs: how much scale do you sacrifice for efficiency? The show is built for marketing managers, agency strategists, and founders who manage their own ad spend — people who need to defend budgets, optimize funnels, and explain performance to stakeholders without buzzwords. Every episode ends with a specific tension: when do you kill a top-of-funnel campaign that's not converting, versus nurture it longer? How do you attribute a sale to the right channel when the customer touched six touchpoints? That's the conversation you walk away with. #PerformanceMarketing #PaidAds #ROAS #DirectResponse #FacebookAds #GoogleAds #ConversionRate #MediaBuying #AdAttribution #LTV #CAC #MarketingROI #DigitalAdvertising #Programmatic #MarketingAnalytics #Business #FexingoBusiness #Marketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • The Hidden Cost of Last Click Attribution

    The Hidden Cost of Last Click Attribution
    2026/09/10
    We dissect why last-click attribution systematically penalizes top-of-funnel awareness campaigns and over-rewards retargeting, distorting your true customer acquisition cost. Using a concrete example from a direct-to-consumer apparel brand that shifted budget based on flawed data, we show how this bias kills long-term growth. We explore the mechanics of dark funnels and why your marketing mix might be broken not because of creative fatigue, but because of measurement error. This is a deep dive into the economics of attribution for smart marketers. #PerformanceMarketing #LastClickAttribution #CustomerAcquisitionCost #DarkFunnels #MarketingMix #ROAS #BrandAwareness #RetargetingBias #DigitalAdvertising #ConversionTracking #MarketingAnalytics #FexingoBusiness #BusinessPodcast #MarketingStrategy #DataDriven #EcommerceGrowth #MediaBudgets #LucasAndLuna Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How Creative Fatigue Kills Ad Performance

    How Creative Fatigue Kills Ad Performance
    2026/09/09
    Lucas and Luna explore the hidden cost of creative fatigue in performance marketing. With ad lifespans shrinking to days instead of weeks, brands are burning cash on stale assets. This episode breaks down how to spot declining creative health before it hits your bottom line, using real-world examples from Meta and Google Ads. Learn why testing new angles matters more than tweaking bids, and how to build a sustainable creative pipeline that keeps ROAS stable even as audience saturation rises. #PerformanceMarketing #CreativeFatigue #ROAS #AdSpend #DigitalAdvertising #MetaAds #GoogleAds #ConversionRate #BrandStrategy #MarketingTips #BusinessGrowth #FexingoBusiness #BusinessPodcast #MarketingTrends #AdOptimization #CustomerAcquisition #PaidMedia #Ecommerce Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How Creative Fatigue Kills Ad Performance

    How Creative Fatigue Kills Ad Performance
    2026/09/08
    Most marketers treat ad creative as a static asset, but data shows that visual fatigue degrades performance within days, not months. In this episode, Lucas and Luna dissect how the S&P 500 tech sector has shifted toward dynamic creative optimization to combat rising customer acquisition costs. They explore why your best-performing ad is actually your biggest liability after two weeks and offer a concrete framework for refreshing visuals without losing audience trust. #CreativeFatigue #AdPerformance #DigitalMarketing #ROAS #DynamicCreativeOptimization #CustomerAcquisitionCost #S&P500 #TechSector #FexingoBusiness #BusinessPodcast #MarketingStrategy #VisualDesign #ConsumerBehavior #DataAnalytics #Economics #Finance #LucasAndLuna #PerformanceMarketing Keep every episode free: buymeacoffee.com/fexingo
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    9 分
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