『Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations』のカバーアート

Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations

Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations

著者： Fexingo
無料で聴く

Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative testing, bid management, and attribution models. Lucas brings a journalist's instinct for questioning the assumptions baked into a dashboard — is that ROAS real or cannibalized? — while Luna pushes for the operational trade-offs: how much scale do you sacrifice for efficiency? The show is built for marketing managers, agency strategists, and founders who manage their own ad spend — people who need to defend budgets, optimize funnels, and explain performance to stakeholders without buzzwords. Every episode ends with a specific tension: when do you kill a top-of-funnel campaign that's not converting, versus nurture it longer? How do you attribute a sale to the right channel when the customer touched six touchpoints? That's the conversation you walk away with. #PerformanceMarketing #PaidAds #ROAS #DirectResponse #FacebookAds #GoogleAds #ConversionRate #MediaBuying #AdAttribution #LTV #CAC #MarketingROI #DigitalAdvertising #Programmatic #MarketingAnalytics #Business #FexingoBusiness #Marketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
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  • Your Amazon PPC TACoS Is Higher Than You Think

    Your Amazon PPC TACoS Is Higher Than You Think
    2026/06/07
    Episode 37 dives into Total Advertising Cost of Sale (TACoS) on Amazon—a metric most sellers misunderstand. Lucas explains why a 'good' ACOS can hide a dangerous TACoS, using the example of a seller who spends $50,000 on ads to drive $200,000 in sales but sees organic revenue flatline. Luna shares data from an agency client whose TACoS jumped from 12% to 18% over six months despite stable ACOS. The hosts break down how to calculate true TACoS, why Amazon's organic algorithm penalizes ad dependence, and three actionable levers to lower TACoS without sacrificing volume. Specific strategies include adjusting bid multipliers for top-of-search placement, defending brand terms with exact-match campaigns, and using dayparting to avoid wasteful spend during low-conversion hours. No fluff—just a tactical framework to stop overpaying for sales you'd get anyway. #AmazonPPC #TACoS #ACOS #PaidAds #PerformanceMarketing #Ecommerce #AmazonFBA #PPCManagement #AdSpend #OrganicRevenue #SearchTermReport #BidManagement #Dayparting #SponsoredBrands #SponsoredProducts #AdvertisingROI #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    6 分
  • The Amazon PPC Brand Defense Bid That Actually Works

    The Amazon PPC Brand Defense Bid That Actually Works
    2026/06/07
    Lucas and Luna break down why defending your brand terms on Amazon PPC is harder than it looks, and how one mid-market CPG brand reduced cost-per-click by 22% while holding 94% impression share against competitors. They explain the difference between brand defense and brand conquesting, why your own brand terms are an auction you can't afford to ignore, and a simple script to check if your campaign structure is leaking budget to competitors. No fluff, just a tactical angle most sellers overlook. #AmazonPPC #BrandDefense #SponsoredBrands #PerformanceMarketing #AmazonAds #PaidAds #ROAS #Ecommerce #CPGBrand #Marketing #FexingoBusiness #BusinessPodcast #AdvertisingStrategy #PpcManagement #BrandConquesting #ImpressionShare #CostPerClick #AmazonSellers Keep every episode free: buymeacoffee.com/fexingo
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    7 分
  • The Amazon PPC Bidding War You Are Losing to Retail Giants

    The Amazon PPC Bidding War You Are Losing to Retail Giants
    2026/06/06
    Episode 35 unpacks a quiet but costly dynamic in Amazon advertising: the structural advantage large retailers and brand owners have in Amazon's real-time bidding auction. Lucas and Luna walk through how a brand with deeper pockets can bid higher on the same keyword, push smaller sellers into inefficient ad placements, and inflate ACoS across the category. They explain Amazon's 'second-price auction plus floor' mechanism, why bid multipliers from large catalog retailers compound the advantage, and what smaller advertisers can actually do about it — from dayparting and placement-level bid adjustments to focusing on long-tail search terms that the big players ignore. No panic, just a clear-eyed look at how the auction math works against you and the tactical responses that still move the needle. #AmazonPPC #BiddingStrategy #RetailGiants #ACoS #SponsoredProducts #AdAuction #SecondPriceAuction #BidMultiplier #LongTailKeywords #Dayparting #PlacementAdjustments #MarketingStrategy #PerformanceMarketing #FexingoBusiness #BusinessPodcast #AmazonSeller #EcommerceAds #PPCCost Keep every episode free: buymeacoffee.com/fexingo
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    7 分
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