Artists and creators lose millions due to opaque IP usage. Hazel Lee, Web3 strategist and BeatSwap co-founder, shows how blockchain delivers real-time rights management and transparency in entertainment.From South Korea's traditional media to pioneering blockchain IP solutions, Hazel shares her journey. Drawing on her trust-building expertise, she breaks down BeatSwap's fixes for delayed payments, hidden earnings, and middlemen in music and beyond. Web3 doesn't replace streaming—it enhances ownership, fair pay, and value flow, especially in high-stakes markets like K-pop.In this episode:- Hazel’s journey from traditional media to Web3 and founding BeatSwap- The core problems in IP rights: transparency and fair value flow- How BeatSwap leverages verifiable real-world assets (RWA) for IP- The strengths of South Korea’s digital-native, community-driven culture- Strategies for onboarding artists and overcoming technical skepticism- The rapid pace of community sentiment shifts in Web3- Lessons learned from burnout and the importance of sustainable growth- Practical advice for newcomers: start small, stay curious, and avoid limitationsResources & Links:BeatSwap Official Website: https://beatswap.io/BeatSwap Twitter: https://x.com/beatxswapHazel Lee on LinkedIn: https://www.linkedin.com/in/hzi-lee/00:00 - Introduction to Hazel Lee and the focus of the episode01:01 - Hazel’s background: from media to blockchain storytelling02:40 - The role of storytelling in explaining complex Web3 concepts05:27 - The core problems in traditional IP: lack of transparency06:37 - How Web3 can resolve rights verification and fair earnings?07:53 - Target audiences for BeatSwap: from music to broader entertainment09:15 - Explaining blockchain to artists: overcoming hesitation11:18 - South Korea’s unique position in Web3 adoption and community culture13:42 - The community-centric approach in Korean entertainment industries15:09 - Clarifying the RWA (Real World Asset) concept in IP rights16:08 - Differentiating BeatSwap’s approach from other RWA platforms17:29 - Expanding from music to all entertainment IPs18:39 - Market presence: one year in Web3 industry19:16 - Personal challenges: rapid change, burnout, and lessons learned21:52 - Connecting different stakeholders through understanding and communication22:28 - Overcoming burnout: the importance of sustainability and pacing24:00 - Advice for newcomers: start small, keep curiosity, and take pauses26:32 - Responsibilities of co-founding and representing a team28:08 - Building trust and authenticity as a fundamental value29:08 - The fast-moving pace of the Web3 space and community influence30:37 - Feeling comfortable with speed; the evolution of engagement32:41 - Final thoughts

If you’re a developer, engineer, or anyone trying to grow in tech, this episode is going to shift the way you think about your skills, your career, and your long-term strategy.

In this conversation, we break down what it actually takes to level up in today’s tech industry — beyond tutorials, certificates, or chasing trend after trend. We talk about learning in public, building consistency, improving visibility, creating content, navigating career plateaus, and developing the mindset that separates fast-growing developers from those who stay stuck.

Whether you’re trying to get your first role, break out of junior territory, or move toward senior impact, this episode gives you a blueprint for sustainable growth in tech.

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Christopher’s socials:

LinkedIn: Christopher Graves

YouTube: @ChrisDGraves

Get in touch:

LinkedIn: Arman Mamyan

X: @primarchdev

Instagram: @armamyann

Email: armanmamyan@peoplebehindindustry.com

In this episode, I had the incredible opportunity to sit down with my dearest friend, an investor, speaker, whose journey from a young entrepreneur to scaling and advising businesses across industries is nothing short of inspiring. ⁨@PeterBilzerian⁩ story is a masterclass in resilience, curiosity, and the pursuit of financial freedom.We explored his journey from starting his first company at just 15, navigating the highs and lows of entrepreneurship, and embracing failure as a stepping stone to growth. Peter shared insights on building startups, making tough decisions, and staying curious even in the face of uncertainty.This conversation goes beyond business—it’s about mindset, personal growth, and the lessons life teaches us when we push ourselves to adapt, learn, and thrive. Whether you’re an aspiring entrepreneur, investor, or simply curious about what drives successful people, this episode is packed with practical wisdom, behind-the-scenes stories, and Peter’s perspective on navigating the path to financial and personal freedom.

Peter’s socials:

Website: https://www.peterbilzerian.com/

LinkedIn: Peter Bilzerian (https://www.linkedin.com/in/pbilzerian/)

YouTube: @PeterBilzerian (https://www.youtube.com/@PeterBilzerian)

Get in touch:

LinkedIn: Arman Mamyan (https://www.linkedin.com/in/arman-mamyan/)

X: @primarchdev (https://x.com/primarchdev)

Instagram: @armamyann

(https://www.instagram.com/armamyann)

Email: armanmamyan@peoplebehindindustry.com

I have to be honest—it's not every day that you get to sit down with someone you admire, someone who inspires you, someone you look up to. Today’s guest is truly the definition of the word GOAT in the gaming industry. I’m talking about none other than Shawn Layden, the former CEO of Sony Interactive Entertainment and Chairman of PlayStation Worldwide Studios.

With a career spanning over three decades, Shawn has been instrumental in shaping the gaming industry as we know it. From leading groundbreaking projects at PlayStation to redefining how games are marketed and developed, his contributions are nothing short of legendary.

In this conversation, Shawn takes us behind the scenes of his incredible journey. He shares insights into managing international game development teams, the challenges of transitioning from corporate life to independent ventures, and his passion for mentorship through initiatives like Girls Make Games.

We also dive into the future of gaming where Shawn offers his thoughts on live service models, emerging markets like the Middle East, and why innovation often requires obsoleting your own products. He challenges common misconceptions about productivity and highlights how clarity of purpose can outweigh hours worked.

This is more than a conversation about gaming—it’s a masterclass in leadership, innovation, and finding purpose in what you do. Shawn Layden’s story is one of resilience, vision, and staying true to your values in an ever-evolving industry.

Please join me in welcoming someone I deeply admire and respect—Shawn Layden.

In this episode, I sit down with Thomas Heinfart, a visionary entrepreneur who’s left his mark on renewable energy and fintech, from pioneering solar innovations to launching the Trading Hive, the world’s first blockchain-based Forex prop trading firm. Thomas has chaired Solar Hero, co-founded the Venus City initiative to combat climate challenges, and earned the Energy Globe Award for his groundbreaking work.

We explore his remarkable journey - from door-to-door sales in Canada to developing a cryogenic power plant - unpacking his shift from sustainable tech to revolutionizing trading with transparency and trust. Thomas shares his failures, triumphs, and the relentless drive behind his mission to empower humanity through innovation. From floating solar panels to smart contracts, he reveals how he’s tackling climate change and scams in the trading industry with equal passion.

Thomas's and FundedHive socials:

⁠Official Website⁠

LinkedIn: ⁠Thomas Heinfart⁠

TrandingHive Instagram: ⁠funded.hive⁠

n this episode, I had the honor of chatting with Tracy Greenan, a serial fashion-tech entrepreneur, founder of A.U.R.A. and Game Changing Style, and a visionary in the fusion of gaming and fashion. Based in New York City, Tracy has spent over three decades redefining industries—from launching a 1990s clothing empire to pioneering phygital jewelry and now carving a bold path in the gaming skins revolution.We dove into her journey from small-town roots to shaping the future of digital style, her fearless leaps into Web3 and gaming innovation, and the real struggles of thriving as a female founder. Tracy also dropped inspiring gems on turning obstacles into opportunities, mentoring emerging talent, and empowering underserved communities through her non-profit, Gamers Over Guns.Whether you’re a creator, gamer, or fascinated by where fashion meets tech, this episode is loaded with raw insights, behind-the-scenes grit, and Tracy’s unstoppable drive to leave a lasting mark.

Tracy's socials:

Website: https://www.tracygreenan.com/

LinkedIn: Tracy Greenan

Game Changing Style: https://www.gamechangingstyle.com

Get in touch:⁠⁠LinkedIn: Arman Mamyan⁠ (https://www.linkedin.com/in/arman-mamyan/)⁠⁠⁠⁠⁠⁠⁠X: @⁠primarchdev⁠⁠ (https://x.com/primarchdev)⁠⁠Instagram: ⁠@armamyan⁠n⁠⁠ (https://www.instagram.com/armamyann)Email: ⁠⁠⁠armanmamyan@peoplebehindindustry.com⁠

In this episode, I had the incredible opportunity to speak with Jack Clancy, an engineering manager at #MetaMask, a passionate advocate for Web3 innovation, and a good mentor and colleague of mine. Jack has contributed significantly to MetaMask’s engineering evolution, helping to refine its functionality and enhance the user experience, making it a vital tool for interacting with the decentralized web. We delved into his journey from a career in finance to becoming a key player in blockchain development, his transition into leadership roles, and his unique perspectives on engineering trends in Web3. Jack also shared valuable insights on navigating technical debt challenges, fostering team happiness, and staying resilient in a rapidly evolving industry. Whether you're a developer, tech enthusiast, or simply curious about the technologies behind Web3, this episode is packed with vital bits of advice, behind-the-scenes stories, and Jack’s vision for the future of decentralization. Jack's socials: X: @0xjack_ (https://x.com/0xjack_) LinkedIn: Jack Clancy (https://www.linkedin.com/in/jack-clancy-454843a8/) Get in touch: ⁠⁠LinkedIn: Arman Mamyan⁠ (https://www.linkedin.com/in/arman-mamyan/) ⁠⁠⁠⁠⁠⁠⁠X: @⁠primarchdev⁠⁠ (https://x.com/primarchdev) ⁠⁠Instagram: ⁠@armamyan⁠n⁠⁠ (https://www.instagram.com/armamyann) Email: ⁠⁠⁠armanmamyan@peoplebehindindustry.com⁠

In this episode, I had the absolute pleasure of speaking with Celia Hodent, a pioneer in cognitive psychology and UX design for video games and the author of the influential books "The Gamer's Brain: How Neuroscience and UX Can Impact Video Game Design" and "The Psychology of Video Games." We talked about her fascinating journey from studying psychology in Paris to shaping some of the biggest titles in the gaming industry. Celia shared insights from her book and opened up about the challenges of balancing creativity, science, and ethics in game development while keeping players’ experiences at the heart of every decision. Celia’s passion for making games meaningful and fun shines through in this conversation. Whether you’re a gamer, designer, or just curious about the minds behind your favorite games, this episode is packed with insights, stories, and practical wisdom you won’t want to miss. Celia's socials: Linkedin: Celia Hodent (https://www.linkedin.com/in/celiahodent/) Youtube: https://www.youtube.com/@CeliaHodent Website: https://celiahodent.com/ Email: ⁠celia@celiahodent.com Get in touch: ⁠⁠LinkedIn: Arman Mamyan⁠ (https://www.linkedin.com/in/arman-mamyan/) ⁠⁠⁠⁠⁠⁠⁠X: @⁠primarchdev⁠⁠ (https://x.com/primarchdev) ⁠⁠Instagram: ⁠@armamyan⁠n⁠⁠ (https://www.instagram.com/armamyann) Email: ⁠⁠⁠armanmamyan@peoplebehindindustry.com⁠