Artists and creators lose millions due to opaque IP usage. Hazel Lee, Web3 strategist and BeatSwap co-founder, shows how blockchain delivers real-time rights management and transparency in entertainment.From South Korea's traditional media to pioneering blockchain IP solutions, Hazel shares her journey. Drawing on her trust-building expertise, she breaks down BeatSwap's fixes for delayed payments, hidden earnings, and middlemen in music and beyond. Web3 doesn't replace streaming—it enhances ownership, fair pay, and value flow, especially in high-stakes markets like K-pop.In this episode:- Hazel’s journey from traditional media to Web3 and founding BeatSwap- The core problems in IP rights: transparency and fair value flow- How BeatSwap leverages verifiable real-world assets (RWA) for IP- The strengths of South Korea’s digital-native, community-driven culture- Strategies for onboarding artists and overcoming technical skepticism- The rapid pace of community sentiment shifts in Web3- Lessons learned from burnout and the importance of sustainable growth- Practical advice for newcomers: start small, stay curious, and avoid limitationsResources & Links:BeatSwap Official Website: https://beatswap.io/BeatSwap Twitter: https://x.com/beatxswapHazel Lee on LinkedIn: https://www.linkedin.com/in/hzi-lee/00:00 - Introduction to Hazel Lee and the focus of the episode01:01 - Hazel’s background: from media to blockchain storytelling02:40 - The role of storytelling in explaining complex Web3 concepts05:27 - The core problems in traditional IP: lack of transparency06:37 - How Web3 can resolve rights verification and fair earnings?07:53 - Target audiences for BeatSwap: from music to broader entertainment09:15 - Explaining blockchain to artists: overcoming hesitation11:18 - South Korea’s unique position in Web3 adoption and community culture13:42 - The community-centric approach in Korean entertainment industries15:09 - Clarifying the RWA (Real World Asset) concept in IP rights16:08 - Differentiating BeatSwap’s approach from other RWA platforms17:29 - Expanding from music to all entertainment IPs18:39 - Market presence: one year in Web3 industry19:16 - Personal challenges: rapid change, burnout, and lessons learned21:52 - Connecting different stakeholders through understanding and communication22:28 - Overcoming burnout: the importance of sustainability and pacing24:00 - Advice for newcomers: start small, keep curiosity, and take pauses26:32 - Responsibilities of co-founding and representing a team28:08 - Building trust and authenticity as a fundamental value29:08 - The fast-moving pace of the Web3 space and community influence30:37 - Feeling comfortable with speed; the evolution of engagement32:41 - Final thoughts