Penelope’s question this week: “What do you do when you’re navigating an existential threat in your business?” James and Freddie start with the part most people skip, what to do before you touch the plan.

They cover what a crisis quietly strips away and a real turnaround that ended somewhere nobody expected. Listen before your next decision.

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Brandon’s question this week: “How do I navigate intense frustration in a relationship?” James and Freddie take it into the working relationships founders find hardest, and start with what that level of frustration is actually telling you.

They cover the question to ask yourself before you speak, and the choice of time and place that shapes how the conversation lands. Listen before the conversation you’ve been putting off.

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Sarah's question this week: "How much time should I spend on the business rather than in it?" James and Freddie don't hand over a percentage. They get into what separates a founder deliberately stepping back in, from one who's quietly lost control of their own calendar.

They cover the real signal that tells you which one you're looking at, and why the best founders at scale often look like they're doing almost nothing.

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Connect with James on LinkedIn or at peer-effect.com