エピソード

  • Stop Posting Daily on LinkedIn. Here's Why.

    Stop Posting Daily on LinkedIn. Here's Why.
    2026/07/15
    Join the show live every Thursday for a conversation you can’t find anywhere else: ⁠https://grow.payrollinpodcast.com/⁠ LinkedIn has changed dramatically in 2026, and many of the strategies that worked just a year ago are no longer effective. In this episode of Payrollin', Matt Vaadi breaks down the biggest LinkedIn algorithm updates and shares a simple 30-minute daily system that can help payroll, HR, PEO, CPA, and B2B service professionals increase their visibility and generate more meaningful engagement. You'll learn: • Why only 1.6% of your followers may be seeing your posts • How LinkedIn's new AI-powered algorithm decides who sees your content• Why saves and shares matter more than likes • The types of AI-generated content LinkedIn is now penalizing • The best posting frequency and times based on the latest research • A simple Engage → Connect → Post framework you can implement in 30 minutes a day • Why LinkedIn newsletters are becoming one of the platform's biggest growth opportunities• Common mistakes that are quietly hurting your reach Whether you own a payroll company, PEO, HR consulting firm, accounting practice, or any B2B service business, these practical strategies will help you stay ahead as LinkedIn continues to evolve. ⏰ *TIMESTAMPS:* 00:00 Only 1.6% See Your Posts01:03 LinkedIn's New AI Algorithm02:13 00:00 Only 1.6% See Your Posts 01:03 LinkedIn's New AI Algorithm 02:13 Forget Likes. Chase This Instead. 02:50 LinkedIn Is Penalizing These Posts 04:29 The 30-Minute Growth System 04:47 Engage First 06:27 Connect Smarter 07:31 Write Better Posts 08:42 Sponsor: Outsource Scale 09:52 The Content Pillar Strategy 10:28 Best Days and Times to Post 11:30 The 30% Reach Trick 12:49 Stop Using Hashtags? 14:35 The Newsletter Hack 15:36 Fix Your Profile 16:15 Final Advice Weekly strategies for scaling your payroll bureau (1,000+ leaders subscribed) → https://www.payrollinpodcast.com/ 🎯 *THIS WEEK'S RESOURCE:* 💼Three Keys to Expand Your Payroll Business. Learn the top tactics to scale and grow your payroll company https://youtu.be/6aW8RmVj8OE 💡 *SCALE YOUR BUREAU WITH OUR HELP:* 1️⃣ *Add PEO Services* - New revenue stream without new clients → Learn more: https://www.guhroo.co/partners/ 2️⃣ *Hire Virtual Assistants* - Scale operations at 70% less cost → https://www.outsourcedscale.com/ 3️⃣ *Marketing That Works* - Get the system we use → https://underdogdigital.co/ 🔔 *SUBSCRIBE for weekly payroll growth strategies:* → Hit the bell to never miss an episode 💬 *CONNECT WITH MATT:* LinkedIn: https://www.linkedin.com/in/mattvaadi Facebook Group: https://www.facebook.com/groups/payrollinnovation #payroll #payrollservices #bureauowner How does the LinkedIn algorithm work in 2026? What changed in the LinkedIn algorithm? Why is my LinkedIn reach so low? Why are my LinkedIn posts getting fewer views? How do I get more views on LinkedIn? How do I increase LinkedIn engagement? How do I grow on LinkedIn in 2026? How often should I post on LinkedIn? What time should I post on LinkedIn? How to use LinkedIn for B2B sales
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    17 分
  • How to Build the Referral Relationships That Actually Send You Deals

    How to Build the Referral Relationships That Actually Send You Deals
    2026/06/30
    Most payroll reps are chasing the wrong CPA partners. Here's the framework that fixes it. In this episode, Matt Vaadi breaks down the 10V4 program — the exact partner strategy his team uses to generate 40 referral opportunities per rep from CPA channels alone. It starts with one simple reframe: stop hunting for the one big honey hole and start building 10 solid relationships with a system behind them. In this episode, Matt covers: → The 10V4 framework and why it replaced everything else → How to lead with value before you ever make an ask → The lunch-and-learn menu strategy that cracks open entire CPA firms → How to out-relationship ADP without their budget or their CPA-centric reps → The specific referral ask that most payroll reps completely botch → Why 6-8 touches is the real number before a CPA will ever send you business Whether you're building your first CPA partner list or trying to systematize an existing one, this episode gives you the full playbook. ⏱️ TIMESTAMPS: 00:00 -- The 10V4 framework that changed everything 01:19 -- Why chasing the big CPA firm is the wrong move 02:10 -- How to compete against ADP without their budget 03:04 -- Leading with value: the lunch-and-learn menu strategy 05:20 -- Building rapport and going wide inside the firm 06:57 -- Outsourced Scale ad 08:33 -- How to make the ask (and why vague asks kill referrals) 10:02 -- How to systematize your 10 CPA partner relationships 📧 GET THE INSIDER NEWSLETTER Weekly strategies for scaling your payroll bureau (1,000+ leaders subscribed) → https://www.payrollinpodcast.com/ 🎯 THIS WEEK'S RESOURCE: 💼 Scale Your Operations with a Virtual Assistant Hire an AI-trained EA for your payroll or HR firm at 70% less cost → https://www.outsourcedscale.com/ 💡 SCALE YOUR BUREAU WITH OUR HELP: 1️⃣ Add PEO Services - New revenue stream without new clients → Learn more: https://www.guhroo.co/partners/ 2️⃣ Hire Virtual Assistants - Scale operations at 70% less cost → https://www.outsourcedscale.com/ 3️⃣ Marketing That Works - Get the system we use → https://underdogdigital.co/ 🔔 SUBSCRIBE for weekly payroll growth strategies: → Hit the bell to never miss an episode 💬 CONNECT WITH MATT: LinkedIn: / mattvaadi Facebook Group: / payrollinnovation How do payroll bureaus get referrals from CPA firms? How to build a CPA partner strategy for payroll sales How to get CPA accountants to refer payroll clients How to compete with ADP as a small payroll bureau What is the 10V4 sales framework? How many CPA partners do I need to hit my sales quota? How do independent payroll companies build referral pipelines? How to stay top of mind with CPA referral partners How to ask for referrals from accountants How to grow a payroll business through partner channels
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    12 分
  • How to Grow Payroll Revenue Without Finding a Single New Client

    How to Grow Payroll Revenue Without Finding a Single New Client
    2026/06/25
    Join the show live every Thursday for a conversation you can’t find anywhere else: https://grow.payrollinpodcast.com/ Are you spending too much time chasing new payroll clients while ignoring the revenue already sitting in your client base? Most payroll providers focus heavily on new sales, but the data tells a different story. ADP expects roughly 50% of its new revenue to come from existing customers, and when they expand a payroll client into HR, ASO, or PEO services, the lifetime value can increase dramatically. In this episode of The Payroll Growth Show, Matt Vaadi breaks down how payroll companies can generate more revenue, improve retention, and create deeper client relationships without increasing their marketing budget. You'll learn: • Why existing clients may be your biggest growth opportunity • How to identify "white space" opportunities in your client base • A simple framework for payroll, HR, benefits, workers' comp, and time-tracking upsells • How quarterly business reviews (QBRs) can drive revenue growth • Ways to use AI to uncover buying signals and retention risks • Common mistakes payroll firms make when expanding services • Practical strategies you can implement immediately Whether you're an independent payroll bureau, PEO, CPA firm, HR provider, or payroll sales leader, this episode offers actionable ideas for increasing client lifetime value and growing revenue from the customers you already serve. ⏰ *TIMESTAMPS:* 0:00 Why ADP Gets 50% of Revenue from Existing Clients 2:02 The Growth Grid Explained 4:31 Finding Hidden Revenue in Your Client Base 6:06 The Simple Upsell Conversation Framework 6:57 The ADP Playbook: $450K from 180 Accounts 9:48 Using AI to Find Buying Signals 12:26 Quarterly Business Reviews That Drive Growth 14:40 Predicting Client Churn with AI 15:39 One-to-Many Upsell Strategies 18:02 The 50/50 Growth Model for Payroll Companies 📧 *GET THE INSIDER NEWSLETTER* Weekly strategies for scaling your payroll bureau (1,000+ leaders subscribed) → https://www.payrollinpodcast.com/ 🎯 *THIS WEEK'S RESOURCE:* 💼Three Keys to Expand Your Payroll Business. Learn the top tactics to scale and grow your payroll company https://youtu.be/6aW8RmVj8OE 💡 *SCALE YOUR BUREAU WITH OUR HELP:* 1️⃣ *Add PEO Services* - New revenue stream without new clients → Learn more: https://www.guhroo.co/partners/ 2️⃣ *Hire Virtual Assistants* - Scale operations at 70% less cost → https://www.outsourcedscale.com/ 3️⃣ *Marketing That Works* - Get the system we use → https://underdogdigital.co/ 🔔 *SUBSCRIBE for weekly payroll growth strategies:* → Hit the bell to never miss an episode 💬 *CONNECT WITH MATT:* LinkedIn: https://www.linkedin.com/in/mattvaadi Facebook Group: https://www.facebook.com/groups/payrollinnovation #payroll #payrollservices #bureauowner
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    19 分
  • BambooHR, Paylocity, and Asure Just Launched Managed Payroll. Now What?

    BambooHR, Paylocity, and Asure Just Launched Managed Payroll. Now What?
    2026/06/11
    Three major payroll vendors launched managed payroll solutions within weeks of each other. Coincidence? Probably not. In this episode of Payrollin’, Matt Vaadi shares what’s really happening behind the recent managed payroll announcements from BambooHR, Paylocity, and Asure. Is this just another industry buzzword, or is managed payroll becoming the next major growth opportunity for payroll providers, bureaus, and PEOs? Matt explores: • Why payroll software companies are suddenly moving into managed services • The difference between payroll software support and true managed payroll • How AI and automation may be changing the economics of payroll operations • The pricing models being introduced and what they mean for margins • Why some providers could be leaving significant revenue on the table • The role brokers are playing in the growth of managed payroll offerings • Whether managed payroll is a threat, an opportunity, or both One earnings call revealed that managed payroll could generate 2 to 3 times the revenue of a traditional payroll-only client. That number alone is worth paying attention to. ⏰ TIMESTAMPS: 00:00 Managed Payroll's Big Moment 02:00 What It Actually Is 04:00 The ADP Lesson 07:05 Why Everyone Is Launching It 11:13 BambooHR, Paylocity & Asure 15:31 AI Changes the Math 16:45 The 3X Revenue Opportunity 21:00 Managed Payroll vs PEO 24:17 The Broker Opportunity 26:28 The Execution Gap 29:00 Should You Offer It? 30:00 Final Thoughts #PEO #PayrollBusiness #BusinessAcquisition #SmallBusiness #HRTech 📧 GET THE INSIDER NEWSLETTER Weekly strategies for scaling your payroll bureau (1,000+ leaders subscribed) → https://www.payrollinpodcast.com/ 🎯 THIS WEEK'S RESOURCE: 📊 Save Time and Money with a PEO Partner We streamline HR, payroll, and compliance so you can do what you do best: run your business. https://www.guhroo.co/peo-services-concierge-hr/ 💡 SCALE YOUR BUREAU WITH OUR HELP: 1️⃣ Add PEO Services - New revenue stream without new clients → Learn more: https://www.guhroo.co/partners/ 2️⃣ Hire Virtual Assistants - Scale operations at 70% less cost → https://www.outsourcedscale.com/ 3️⃣ Marketing That Works - Get the system we use → https://underdogdigital.co/ 🔔 SUBSCRIBE for weekly payroll growth strategies: → Hit the bell to never miss an episode 💬 CONNECT WITH MATT: LinkedIn: https://www.linkedin.com/in/mattvaadi Facebook Group: https://www.facebook.com/groups/payrollinnovation #payroll #payrollservices How is managed payroll different from payroll software? Can managed payroll replace an internal payroll administrator? How much should payroll companies charge for managed payroll? Is managed payroll more profitable than payroll-only services? Can managed payroll generate 2x or 3x more revenue? What role does AI play in managed payroll? Is managed payroll a threat to PEOs? What is the difference between managed payroll and a PEO? BambooHR, Paylocity, and Asure Just Launched Managed Payroll. Now What?
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    28 分
  • What’s the Current Average for Employee Benefits? $753 Premium, 78% Employer Paid

    What’s the Current Average for Employee Benefits? $753 Premium, 78% Employer Paid
    2026/04/28
    📧 Get weekly payroll bureau growth strategies (1,000+ leaders subscribed): → https://www.payrollinpodcast.com/ Are your employee benefits actually competitive… or just “good enough”? In this video, Matt Vaadi sits down with Matt Wilson from Scott Insurance to break down Milliman's benchmarking data across 20,000+ companies and show exactly how the guHRoo PEO plan designs stack up against national, regional, and small group benchmarks. What You’ll Learn • How your health insurance costs compare (PPO vs High Deductible plans) • Benchmarks for deductibles, co-insurance, and out-of-pocket maximums • What other employers are contributing (and what employees actually pay) • Key trends in dental, vision, and additional benefits • How to use benchmarking data to improve your benefits strategy • The real drivers behind rising healthcare costs If you are offering benefits just to stay compliant, you may be missing an opportunity. This webinar gives you the data to validate your approach and make confident decisions going into open enrollment. ⏰ TIMESTAMPS: 00:00 — Why benchmarking data matters before your next renewal 01:41 — How to read the benchmark data (national vs. regional vs. small group) 05:16 — PPO plan design benchmarks: deductible, coinsurance, out-of-pocket max 10:31 — Copay benchmarks: primary care, specialist, and pharmacy 17:07 — What employers are actually paying (and the family coverage strategy) 19:51 — High-deductible plan benchmarks + the case for HSAs over 401(k)s 28:45 — Dental and vision: what's standard, what's competitive 35:30 — Life, disability, and other benefits prevalence data 42:28 — The real cost of catastrophic claims (cancer, NICU, specialty drugs) 49:31 — Using this data to validate your benefits strategy 📧 GET THE INSIDER NEWSLETTER Weekly strategies for scaling your payroll bureau (1,000+ leaders subscribed) → https://www.payrollinpodcast.com/ 🎯 THIS WEEK'S RESOURCE: 📄 Take your payroll company to the next level. Get expert strategies for rapid growth! https://go.guhroo.co/payroll-company-growth 💡 SCALE YOUR BUREAU WITH OUR HELP: 1️⃣ Add PEO Services - New revenue stream without new clients → Learn more: https://www.guhroo.co/partners/ 2️⃣ Hire Virtual Assistants - Scale operations at 70% less cost → https://www.outsourcedscale.com/ 3️⃣ Marketing That Works - Get the system we use → https://underdogdigital.co/ 🔔 SUBSCRIBE for weekly payroll growth strategies: → Hit the bell to never miss an episode 💬 CONNECT WITH MATT: LinkedIn: https://www.linkedin.com/in/mattvaadi Facebook Group: https://www.facebook.com/groups/payrollinnovation 👉 TODAY'S GUEST: → Matt Wilson, Vice President, Benefits Consultant at Scott Insurance https://www.linkedin.com/in/mattwilson6/ #payroll #payrollservices #bureauowner how to benchmark employee benefits how to compare employee benefits packages what are competitive employee benefits average health insurance cost for small business how much should employers pay for benefits employee benefits for companies under 50 employees how to choose between PPO and HDHP benefits strategy for small business owners open enrollment planning for employers how to reduce employee benefits costs
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    44 分
  • I Drove 3 Hours to See Inside a $3B PEO Acquirer (Here's What I Found)

    I Drove 3 Hours to See Inside a $3B PEO Acquirer (Here's What I Found)
    2026/04/17
    I drove three hours. No agenda, no idea what I was walking into to spend half a day inside Vensure Employer Services headquarters. What I saw was nothing like what I expected. 105 acquisitions. 8 deals in legal. 50 in the pipeline. $750M in revenue and still raising capital. This episode is the closest thing to a behind-the- scenes tour of the most aggressive PEO acquirer in the country and I'm sharing everything: how they structure deals, what they actually pay, why they don't force platform migrations, their AI client churn prediction tool that's 80% accurate, and what this means if you own a payroll bureau or PEO and are even remotely thinking about what comes next. This is not a sponsored episode. I told Alex Campos I wouldn't be a shill. This is my unbiased take after a 250-slide deck and a full facility tour. Subscribe for weekly intel on running and growing a payroll business: https://www.youtube.com/@payrollinpod Join the newsletter: https://www.payrollinpodcast.com/ ⏰ TIMESTAMPS: 00:00 — Why I drove 3 hours on a 15-minute phone call 02:57 — What I thought they wanted (I was wrong) 05:21 — The current Vensure scoreboard: 105 deals and counting 07:37 — How the deal structure actually works (80/20 split explained) 13:36 — Inside the 1,200-task acquisition system 18:03 — The AI tool predicting client churn with 80% accuracy 24:36 — Should you sell? The only thing I'll say about that. #PEO #PayrollBusiness #BusinessAcquisition #SmallBusiness #HRTech 📧 GET THE INSIDER NEWSLETTER Weekly strategies for scaling your payroll bureau (1,000+ leaders subscribed) → https://www.payrollinpodcast.com/ 🎯 THIS WEEK'S RESOURCE: 💼Three Keys to Expand Your Payroll Business. Learn the top tactics to scale and grow your payroll company https://youtu.be/6aW8RmVj8OE 💡 SCALE YOUR BUREAU WITH OUR HELP: 1️⃣ Add PEO Services - New revenue stream without new clients → Learn more: https://www.guhroo.co/partners/ 2️⃣ Hire Virtual Assistants - Scale operations at 70% less cost → https://www.outsourcedscale.com/ 3️⃣ Marketing That Works - Get the system we use → https://underdogdigital.co/ 🔔 SUBSCRIBE for weekly payroll growth strategies: → Hit the bell to never miss an episode 💬 CONNECT WITH MATT: LinkedIn: https://www.linkedin.com/in/mattvaadi Facebook Group: https://www.facebook.com/groups/payrollinnovation #payroll #payrollservices #bureauowner How do payroll company acquisitions work? What is the 80/20 deal structure in payroll acquisitions? How do PEO acquisitions work? What happens when you sell your payroll business? How much are payroll companies worth when selling? How long does it take to sell a payroll company? What do buyers look for in a payroll business? Should I sell my payroll company or keep it? How are PEO companies growing through acquisitions? Why is the payroll industry consolidating?
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    27 分
  • The PEO Industry Lost 40% of Its Players. What's Next?

    The PEO Industry Lost 40% of Its Players. What's Next?
    2026/03/26
    📧 Get weekly payroll bureau growth strategies (1,000+ leaders subscribed): → https://www.payrollinpodcast.com/Matt recently joined Pete A. Tiliakos and Julie Fernandez on the HR & Payroll 2.0 Podcast for a thoughtful conversation on the future of HR, payroll, and PEO services.In this episode, they discuss:• Matt’s journey into the payroll and HR space• The current state of PEO consolidation and market pressure• Why the SMB market is changing and what buyers want today• The growing divide between tech-first solutions and service-first providers• How niche specialization can create a major competitive advantage• The rise of embedded payroll and what it could mean for the industry• How AI is influencing HR and payroll tools, pricing, and buyer expectations• Why companies should focus on solving real pain points instead of chasing shiny featuresFrom go-to-market strategy to the realities of serving small businesses, this episode is full of practical insights for payroll providers, HR leaders, and anyone watching the future of workforce technology.⏰ *TIMESTAMPS:*0:00 Intro01:04 Matt’s background and how he got into the industry03:20 Why people stay in payroll and HR longer than expected06:43 What’s exciting (and concerning) in today’s SMB market08:38 The rise of the DIY buyer and changing buying behavior11:32 The reality of competition and “everything looking the same”14:40 Why niche payroll providers are winning (and scaling faster)16:53 Private equity’s role in reshaping the PEO industry18:52 The big stat: PEOs down ~40% due to consolidation21:13 Will consolidation continue into the future?22:43 Enterprise players entering the space (Workday, Insperity)26:31 Overcrowding, trust, and how buyers actually choose providers30:22 Centers of influence: CPAs, brokers, and referral ecosystems32:35 The overlooked opportunity with consultants and fractional leaders39:27 Embedded payroll: hype vs reality44:34 AI in payroll: what’s real today and what’s coming next📧 *GET THE INSIDER NEWSLETTER*Weekly strategies for scaling your payroll bureau (1,000+ leaders subscribed)→ https://www.payrollinpodcast.com/🎯 *THIS WEEK'S RESOURCE:*📄 Take your payroll company to the next level. Get expert strategies for rapid growth!https://go.guhroo.co/payroll-company-growth💡 *SCALE YOUR BUREAU WITH OUR HELP:*1️⃣ *Add PEO Services* - New revenue stream without new clients→ Learn more: https://www.guhroo.co/partners/2️⃣ *Hire Virtual Assistants* - Scale operations at 70% less cost→ https://www.outsourcedscale.com/3️⃣ *Marketing That Works* - Get the system we use→ https://underdogdigital.co/🔔 *SUBSCRIBE for weekly payroll growth strategies:*→ Hit the bell to never miss an episode💬 *CONNECT WITH MATT:*LinkedIn: https://www.linkedin.com/in/mattvaadiFacebook Group: https://www.facebook.com/groups/payrollinnovation👉 *TODAY'S GUEST:*→ Pete Tiliakos, HR Tech Analyst & Strategic Advisorhttps://www.linkedin.com/in/petetiliakos/→ Julie Fernandez, Global HR Advisory Leadhttps://www.linkedin.com/in/petetiliakos/#payroll #payrollservices #bureauowner What is a PEO and how does it workHow do small businesses manage payrollWhat is the best payroll service for small businessHow to choose HR softwareWhat is HCM softwareHow to grow a small businessHow to manage employees effectivelyWhat do small businesses struggle with mostHow to scale a businessIs AI replacing HR jobsHow is AI changing payrollWhat to look for in a payroll provider
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    1 時間 1 分