『Payrollin'』のカバーアート

Payrollin'

Payrollin'

著者： WRKdefined Podcast Network
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The nationals are coming for your clients. Consolidation is crushing margins. And if you're not keeping up with the latest in the payroll and HR industry, you're going to get left behind. Welcome to Payrollin'. The no-BS podcast for independent payroll bureau owners and leaders who are done getting squeezed by ADP, Paychex, and the private equity machines swallowing up the industry. Hosted by Matt Vaadi, founder of guHRoo (a PEO) and Outsourced Scale (offshore staffing for payroll providers), this show delivers the strategies you need to survive — and thrive — while the middle collapses around you. Every week, you'll get: → Industry intel on the billion-dollar deals reshaping payroll → Proven tactics to scale past the 7-figure barrier → Real talk on margins, pricing, and profitability → Strategies to compete without killing your bottom line → Guests who've sold, scaled, or disrupted the status quo Whether you're fighting margin compression, exploring industry partnerships, or figuring out how to scale without sacrificing service, this podcast cuts through the corporate speak and gives you actionable pathways forward. Because if you're not specializing in a niche or adding serious value beyond commoditized payroll, you're racing to the bottom. Subscribe to Payrollin' and join 1,000+ payroll industry professionals who get the Wednesday newsletter breaking down what's happening in the industry — and what it means for your business.All rights reserved by WRKdefined マネジメント マネジメント・リーダーシップ リーダーシップ 経済学
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  • Stop Posting Daily on LinkedIn. Here's Why.

    Stop Posting Daily on LinkedIn. Here's Why.
    2026/07/15
    Join the show live every Thursday for a conversation you can’t find anywhere else: ⁠https://grow.payrollinpodcast.com/⁠ LinkedIn has changed dramatically in 2026, and many of the strategies that worked just a year ago are no longer effective. In this episode of Payrollin', Matt Vaadi breaks down the biggest LinkedIn algorithm updates and shares a simple 30-minute daily system that can help payroll, HR, PEO, CPA, and B2B service professionals increase their visibility and generate more meaningful engagement. You'll learn: • Why only 1.6% of your followers may be seeing your posts • How LinkedIn's new AI-powered algorithm decides who sees your content• Why saves and shares matter more than likes • The types of AI-generated content LinkedIn is now penalizing • The best posting frequency and times based on the latest research • A simple Engage → Connect → Post framework you can implement in 30 minutes a day • Why LinkedIn newsletters are becoming one of the platform's biggest growth opportunities• Common mistakes that are quietly hurting your reach Whether you own a payroll company, PEO, HR consulting firm, accounting practice, or any B2B service business, these practical strategies will help you stay ahead as LinkedIn continues to evolve. ⏰ *TIMESTAMPS:* 00:00 Only 1.6% See Your Posts01:03 LinkedIn's New AI Algorithm02:13 00:00 Only 1.6% See Your Posts 01:03 LinkedIn's New AI Algorithm 02:13 Forget Likes. Chase This Instead. 02:50 LinkedIn Is Penalizing These Posts 04:29 The 30-Minute Growth System 04:47 Engage First 06:27 Connect Smarter 07:31 Write Better Posts 08:42 Sponsor: Outsource Scale 09:52 The Content Pillar Strategy 10:28 Best Days and Times to Post 11:30 The 30% Reach Trick 12:49 Stop Using Hashtags? 14:35 The Newsletter Hack 15:36 Fix Your Profile 16:15 Final Advice Weekly strategies for scaling your payroll bureau (1,000+ leaders subscribed) → https://www.payrollinpodcast.com/ 🎯 *THIS WEEK'S RESOURCE:* 💼Three Keys to Expand Your Payroll Business. Learn the top tactics to scale and grow your payroll company https://youtu.be/6aW8RmVj8OE 💡 *SCALE YOUR BUREAU WITH OUR HELP:* 1️⃣ *Add PEO Services* - New revenue stream without new clients → Learn more: https://www.guhroo.co/partners/ 2️⃣ *Hire Virtual Assistants* - Scale operations at 70% less cost → https://www.outsourcedscale.com/ 3️⃣ *Marketing That Works* - Get the system we use → https://underdogdigital.co/ 🔔 *SUBSCRIBE for weekly payroll growth strategies:* → Hit the bell to never miss an episode 💬 *CONNECT WITH MATT:* LinkedIn: https://www.linkedin.com/in/mattvaadi Facebook Group: https://www.facebook.com/groups/payrollinnovation #payroll #payrollservices #bureauowner How does the LinkedIn algorithm work in 2026? What changed in the LinkedIn algorithm? Why is my LinkedIn reach so low? Why are my LinkedIn posts getting fewer views? How do I get more views on LinkedIn? How do I increase LinkedIn engagement? How do I grow on LinkedIn in 2026? How often should I post on LinkedIn? What time should I post on LinkedIn? How to use LinkedIn for B2B sales
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    17 分
  • How to Build the Referral Relationships That Actually Send You Deals

    How to Build the Referral Relationships That Actually Send You Deals
    2026/06/30
    Most payroll reps are chasing the wrong CPA partners. Here's the framework that fixes it. In this episode, Matt Vaadi breaks down the 10V4 program — the exact partner strategy his team uses to generate 40 referral opportunities per rep from CPA channels alone. It starts with one simple reframe: stop hunting for the one big honey hole and start building 10 solid relationships with a system behind them. In this episode, Matt covers: → The 10V4 framework and why it replaced everything else → How to lead with value before you ever make an ask → The lunch-and-learn menu strategy that cracks open entire CPA firms → How to out-relationship ADP without their budget or their CPA-centric reps → The specific referral ask that most payroll reps completely botch → Why 6-8 touches is the real number before a CPA will ever send you business Whether you're building your first CPA partner list or trying to systematize an existing one, this episode gives you the full playbook. ⏱️ TIMESTAMPS: 00:00 -- The 10V4 framework that changed everything 01:19 -- Why chasing the big CPA firm is the wrong move 02:10 -- How to compete against ADP without their budget 03:04 -- Leading with value: the lunch-and-learn menu strategy 05:20 -- Building rapport and going wide inside the firm 06:57 -- Outsourced Scale ad 08:33 -- How to make the ask (and why vague asks kill referrals) 10:02 -- How to systematize your 10 CPA partner relationships 📧 GET THE INSIDER NEWSLETTER Weekly strategies for scaling your payroll bureau (1,000+ leaders subscribed) → https://www.payrollinpodcast.com/ 🎯 THIS WEEK'S RESOURCE: 💼 Scale Your Operations with a Virtual Assistant Hire an AI-trained EA for your payroll or HR firm at 70% less cost → https://www.outsourcedscale.com/ 💡 SCALE YOUR BUREAU WITH OUR HELP: 1️⃣ Add PEO Services - New revenue stream without new clients → Learn more: https://www.guhroo.co/partners/ 2️⃣ Hire Virtual Assistants - Scale operations at 70% less cost → https://www.outsourcedscale.com/ 3️⃣ Marketing That Works - Get the system we use → https://underdogdigital.co/ 🔔 SUBSCRIBE for weekly payroll growth strategies: → Hit the bell to never miss an episode 💬 CONNECT WITH MATT: LinkedIn: / mattvaadi Facebook Group: / payrollinnovation How do payroll bureaus get referrals from CPA firms? How to build a CPA partner strategy for payroll sales How to get CPA accountants to refer payroll clients How to compete with ADP as a small payroll bureau What is the 10V4 sales framework? How many CPA partners do I need to hit my sales quota? How do independent payroll companies build referral pipelines? How to stay top of mind with CPA referral partners How to ask for referrals from accountants How to grow a payroll business through partner channels
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    12 分
  • How to Grow Payroll Revenue Without Finding a Single New Client

    How to Grow Payroll Revenue Without Finding a Single New Client
    2026/06/25
    Join the show live every Thursday for a conversation you can’t find anywhere else: https://grow.payrollinpodcast.com/ Are you spending too much time chasing new payroll clients while ignoring the revenue already sitting in your client base? Most payroll providers focus heavily on new sales, but the data tells a different story. ADP expects roughly 50% of its new revenue to come from existing customers, and when they expand a payroll client into HR, ASO, or PEO services, the lifetime value can increase dramatically. In this episode of The Payroll Growth Show, Matt Vaadi breaks down how payroll companies can generate more revenue, improve retention, and create deeper client relationships without increasing their marketing budget. You'll learn: • Why existing clients may be your biggest growth opportunity • How to identify "white space" opportunities in your client base • A simple framework for payroll, HR, benefits, workers' comp, and time-tracking upsells • How quarterly business reviews (QBRs) can drive revenue growth • Ways to use AI to uncover buying signals and retention risks • Common mistakes payroll firms make when expanding services • Practical strategies you can implement immediately Whether you're an independent payroll bureau, PEO, CPA firm, HR provider, or payroll sales leader, this episode offers actionable ideas for increasing client lifetime value and growing revenue from the customers you already serve. ⏰ *TIMESTAMPS:* 0:00 Why ADP Gets 50% of Revenue from Existing Clients 2:02 The Growth Grid Explained 4:31 Finding Hidden Revenue in Your Client Base 6:06 The Simple Upsell Conversation Framework 6:57 The ADP Playbook: $450K from 180 Accounts 9:48 Using AI to Find Buying Signals 12:26 Quarterly Business Reviews That Drive Growth 14:40 Predicting Client Churn with AI 15:39 One-to-Many Upsell Strategies 18:02 The 50/50 Growth Model for Payroll Companies 📧 *GET THE INSIDER NEWSLETTER* Weekly strategies for scaling your payroll bureau (1,000+ leaders subscribed) → https://www.payrollinpodcast.com/ 🎯 *THIS WEEK'S RESOURCE:* 💼Three Keys to Expand Your Payroll Business. Learn the top tactics to scale and grow your payroll company https://youtu.be/6aW8RmVj8OE 💡 *SCALE YOUR BUREAU WITH OUR HELP:* 1️⃣ *Add PEO Services* - New revenue stream without new clients → Learn more: https://www.guhroo.co/partners/ 2️⃣ *Hire Virtual Assistants* - Scale operations at 70% less cost → https://www.outsourcedscale.com/ 3️⃣ *Marketing That Works* - Get the system we use → https://underdogdigital.co/ 🔔 *SUBSCRIBE for weekly payroll growth strategies:* → Hit the bell to never miss an episode 💬 *CONNECT WITH MATT:* LinkedIn: https://www.linkedin.com/in/mattvaadi Facebook Group: https://www.facebook.com/groups/payrollinnovation #payroll #payrollservices #bureauowner
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    19 分
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