How do you scale a construction company WITHOUT burning out, f*cking up your margins, or ending up back on the tools?

In this episode, I sit down with my client Ian Lambert, a builder who decided he was DONE being “just another tradesman”… and instead built a serious business.

We break down exactly how the coaching in Alliance helped Ian:
✅ Go from working IN the business to leading it
✅ Build systems that let him step back
✅ Land higher-quality clients (who pay more, expect less BS)
✅ And finally scale his construction company to the next level

This isn’t your usual “feel good” story. This is what happens when a self-employed builder gets honest, gets a roadmap, and gets to WORK.

If you’re a builder, contractor, or construction business owner who wants more than just a diary full of jobs - you need to watch this.

What we cover:
🔨 How to scale a construction company without chaos
📈 The truth about business growth in the trades
🧱 Why most builders get stuck at 10-20k/month
⚙️ The mindset and systems behind real scaling
📞 And how coaching can completely change your game

Episode Chapters:
0:00 – Intro: Ian’s story
2:04 – Why more clients = scaling
4:51 – The REAL key to business growth
11:13 – The income levels that trap most builders
19:45 – What changed when Ian got coached
34:21 – Choose growth or choose slow death
43:37 – Is your business even sellable?
50:12 – Advice for builders who want to scale

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